{"id":1227,"date":"2021-12-30T09:03:58","date_gmt":"2021-12-30T02:03:58","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=1227"},"modified":"2022-02-24T12:51:21","modified_gmt":"2022-02-24T05:51:21","slug":"2939-xay-dung-van-hoa-doanh-nghiep-van-hoa-kinh-doanh-vi-su-phat-trien-ben-vung","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/2939-xay-dung-van-hoa-doanh-nghiep-van-hoa-kinh-doanh-vi-su-phat-trien-ben-vung\/","title":{"rendered":"2.939. X\u00e2y d\u1ef1ng V\u0103n h\u00f3a doanh nghi\u1ec7p – V\u0103n h\u00f3a kinh doanh v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng"},"content":{"rendered":"(VQ) – C\u00f9ng v\u1edbi vi\u1ec7c s\u1ea3n xu\u1ea5t kinh doanh, m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n coi tr\u1ecdng x\u00e2y d\u1ef1ng \u201cV\u0103n h\u00f3a doanh nghi\u1ec7p- V\u0103n h\u00f3a kinh doanh\u201d, b\u1edfi n\u1ebfu ch\u1ec9 \u0111\u1ec1 cao l\u1ee3i nhu\u1eadn, hi\u1ec7u qu\u1ea3 kinh doanh m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u0103n h\u00f3a kinh doanh th\u00ec kh\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a c\u00e1c chuy\u00ean gia t\u1ea1i T\u1ecda \u0111\u00e0m tr\u1ef1c tuy\u1ebfn \u201cV\u0103n h\u00f3a doanh nghi\u1ec7p – V\u0103n h\u00f3a kinh doanh v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng\u201d di\u1ec5n ra ng\u00e0y 29\/12\/2021 t\u1ea1i H\u00e0 N\u1ed9i.\u00a0T\u1ecda \u0111\u00e0m do T\u1ea1p ch\u00ed \u0110\u1ed3 u\u1ed1ng Vi\u1ec7t Nam (c\u01a1 quan ng\u00f4n lu\u1eadn c\u1ee7a Hi\u1ec7p h\u1ed9i Bia – R\u01b0\u1ee3u – N\u01b0\u1edbc gi\u1ea3i kh\u00e1t Vi\u1ec7t Nam- VBA) \u0111\u00e3 t\u1ed5 ch\u1ee9c. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m h\u01b0\u1edfng \u1ee9ng H\u1ed9i ngh\u1ecb V\u0103n h\u00f3a to\u00e0n qu\u1ed1c tri\u1ec3n khai th\u1ef1c hi\u1ec7n Ngh\u1ecb quy\u1ebft \u0110\u1ea1i h\u1ed9i \u0110\u1ea3ng to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 XIII, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a doanh nghi\u1ec7p trong ng\u00e0nh \u0110\u1ed3 u\u1ed1ng Vi\u1ec7t Nam.<\/p>\n

\"\"<\/p>\n

V\u0103n h\u00f3a doanh nghi\u1ec7p, v\u0103n h\u00f3a kinh doanh c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.\u00a0<\/em><\/p>\n

Theo \u00f4ng Nguy\u1ec5n V\u0103n Ch\u01b0\u01a1ng – Ph\u00f3 T\u1ed5ng bi\u00ean t\u1eadp Ph\u1ee5 tr\u00e1ch T\u1ea1p ch\u00ed \u0110\u1ed3 u\u1ed1ng Vi\u1ec7t Nam, v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u0103n h\u00f3a kinh doanh c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. B\u00ean c\u1ea1nh nhi\u1ec7m v\u1ee5 s\u1ea3n xu\u1ea5t, kinh doanh, m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n coi tr\u1ecdng vi\u1ec7c x\u00e2y d\u1ef1ng \u201cV\u0103n h\u00f3a doanh nghi\u1ec7p – V\u0103n h\u00f3a kinh doanh\u201d, b\u1edfi n\u1ebfu ch\u1ec9 \u0111\u1ec1 cao l\u1ee3i nhu\u1eadn, hi\u1ec7u qu\u1ea3 kinh doanh m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u0103n h\u00f3a kinh doanh th\u00ec kh\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

Trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay, doanh nghi\u1ec7p n\u00e0o th\u00f4ng qua v\u0103n h\u00f3a doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u1ee9ng x\u1eed v\u0103n h\u00f3a, v\u0103n minh v\u1edbi c\u1ed9ng \u0111\u1ed9ng, v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng, t\u1eeb \u0111\u00f3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 \u0111\u00f3ng g\u00f3p l\u1edbn cho kinh t\u1ebf – x\u00e3 h\u1ed9i- \u00f4ng Nguy\u1ec5n V\u0103n Ch\u01b0\u01a1ng nh\u1ea5n m\u1ea1nh.<\/p>\n

T\u1ea1i T\u1ecda \u0111\u00e0m, PGS. TS Nguy\u1ec5n V\u0103n Vi\u1ec7t- Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Bia- R\u01b0\u1ee3u- N\u01b0\u1edbc gi\u1ea3i kh\u00e1t Vi\u1ec7t Nam \u0111\u00e3 chia s\u1ebb nhi\u1ec1u th\u00f4ng tin v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh \u0111\u1ed3 u\u1ed1ng, trong \u0111\u00f3 c\u00f3 n\u1ed9i dung v\u0103n h\u00f3a doanh nghi\u1ec7p \u2013 v\u0103n h\u00f3a kinh doanh m\u00e0 ng\u00e0nh \u0111\u00e3 th\u1ef1c hi\u1ec7n trong th\u1eddi gian qua.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, t\u1eeb n\u0103m 2011, VBA v\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 k\u00fd cam k\u1ebft th\u1ef1c hi\u1ec7n Quy ch\u1ebf Marketing ng\u00e0nh Bia Vi\u1ec7t Nam, quy \u0111\u1ecbnh truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng m\u1ea1i c\u00f3 tr\u00e1ch nhi\u1ec7m trong ng\u00e0nh \u0111\u1ed3 u\u1ed1ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng th\u1ec3 hi\u1ec7n ng\u00e0nh \u0110\u1ed3 u\u1ed1ng \u0111\u00e3 s\u1edbm quan t\u00e2m \u0111\u1ebfn v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u0103n h\u00f3a kinh doanh, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

D\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a chuy\u00ean gia kinh t\u1ebf, TS L\u00ea \u0110\u0103ng Doanh \u0111\u00e3 chia s\u1ebb v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p trong th\u1ef1c t\u1ebf hi\u1ec7n nay. Trong b\u1ed1i c\u1ea3nh d\u1ecbch b\u1ec7nh Covid-19 k\u00e9o d\u00e0i v\u00e0 th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, c\u00e1c doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u0103n h\u00f3a kinh doanh, nh\u1eb1m \u0111\u1ea1t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t kinh doanh, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng, y\u00eau m\u1ebfn.<\/p>\n

TS L\u00ea \u0110\u0103ng Doanh \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p nh\u1eb1m ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n trong hi\u1ec7n t\u1ea1i v\u00e0 l\u00e2u d\u00e0i tr\u01b0\u1edbc nh\u1eefng kh\u00f3 kh\u0103n do d\u1ecbch b\u1ec7nh, thi\u00ean tai, c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng… \u00d4ng c\u0169ng \u0111\u01b0a ra \u00fd t\u01b0\u1edfng ng\u00e0nh \u0111\u1ed3 u\u1ed1ng n\u00ean t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n th\u01b0\u1eddng ni\u00ean L\u1ec5 h\u1ed9i V\u0103n h\u00f3a u\u1ed1ng \u0111\u1ec3 tuy\u00ean truy\u1ec1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng u\u1ed1ng c\u00f3 v\u0103n h\u00f3a, c\u00f3 tr\u00e1ch nhi\u1ec7m, truy\u1ec1n th\u00f4ng \u0111\u1ec3 l\u00e0m sao ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c h\u01a1n, tr\u1ebb em, ph\u1ee5 n\u1eef c\u00f3 thai kh\u00f4ng \u0111\u01b0\u1ee3c u\u1ed1ng r\u01b0\u1ee3u, bia…<\/p>\n

Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c- Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Lu\u1eadt ANVI cho r\u1eb1ng, v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa kinh doanh, ph\u00e1p lu\u1eadt v\u00e0 con ng\u01b0\u1eddi. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh v\u00e0 chi ph\u1ed1i h\u00ecnh th\u00e0nh n\u00ean v\u0103n h\u00f3a c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. V\u0103n h\u00f3a trong doanh nghi\u1ec7p hi\u1ec7n nay m\u1edbi ch\u1ec9 \u0111\u00e1p \u1ee9ng trong n\u1ed9i b\u1ed9, c\u1ea7n t\u0103ng c\u01b0\u1eddng h\u01a1n n\u1eefa ra b\u00ean ngo\u00e0i \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ea3m b\u1ea3o m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng cao c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/p>\n

Trong ng\u00e0nh \u0111\u1ed3 u\u1ed1ng, ngo\u00e0i cung c\u00e1ch ph\u1ee5c v\u1ee5 v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, doanh nghi\u1ec7p c\u00f2n c\u1ea7n t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1eb7c bi\u1ec7t theo chi\u1ec1u s\u00e2u nh\u01b0 vi\u1ec7c qu\u1ea3ng c\u00e1o t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Doanh nghi\u1ec7p c\u1ea7n ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p d\u1ef1a theo th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m, tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt v\u00e0 c\u0103n c\u1ee9 v\u00e0o \u0111\u1eb7c th\u00f9 c\u1ee7a \u0111\u01a1n v\u1ecb m\u00ecnh- Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c cho hay.<\/em><\/p>\n

Chia s\u1ebb t\u1ea1i T\u1ecda \u0111\u00e0m, b\u00e0 \u0110\u1eb7ng Thanh V\u00e2n- Chuy\u00ean gia x\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u cho bi\u1ebft: V\u0103n ho\u00e1 doanh nghi\u1ec7p, v\u0103n h\u00f3a kinh doanh c\u0169ng g\u00f3p ph\u1ea7n quan tr\u1ecdng trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, lan to\u1ea3 danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho c\u00e1c k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng. V\u1edbi nh\u00f3m ng\u00e0nh Bia – R\u01b0\u1ee3u – N\u01b0\u1edbc gi\u1ea3i kh\u00e1t th\u00ec v\u0103n ho\u00e1 v\u00f9ng mi\u1ec1n v\u00e0 v\u0103n ho\u00e1 d\u00e2n t\u1ed9c c\u00f3 vai tr\u00f2 chi ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

T\u1ea1i T\u1ecda \u0111\u00e0m, \u0111\u1ea1i di\u1ec7n c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi \u0111\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u0103n h\u00f3a u\u1ed1ng, \u0111\u1ed3ng th\u1eddi chia s\u1ebb v\u1ec1 ho\u1ea1t \u0111\u1ed9ng \u00fd ngh\u0129a v\u1edbi c\u1ed9ng \u0111\u1ed3ng m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 th\u1ef1c hi\u1ec7n trong th\u1eddi gian qua.\u00a0C\u00e1c doanh nghi\u1ec7p ng\u00e0nh \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam, ti\u00eau bi\u1ec3u nh\u01b0 Sabeco, Heineken Vi\u1ec7t Nam, Habeco, T\u00e2n Hi\u1ec7p Ph\u00e1t, Coca-Cola… kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u0111\u1ed5i m\u1edbi m\u1eabu m\u00e3, bao b\u00ec, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p m\u00e0 c\u00f2n lu\u00f4n quan t\u00e2m \u0111\u1ebfn x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u0103n h\u00f3a kinh doanh v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, t\u00edch c\u1ef1c tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng, g\u00f3p ph\u1ea7n quan tr\u1ecdng v\u00e0o ph\u00e1t tri\u1ec3n kinh t\u1ebf x\u00e3 h\u1ed9i c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc.<\/p>\n

L\u00ea Kim Li\u00ean
\n<\/strong><\/p>\n

\u2014\u2014\u2014\u2014\u2014<\/em><\/p>\n

VietQ (Trang ch\u1ee7) 30-12-2021:<\/em><\/p>\n

https:\/\/vietq.vn\/xay-dung-van-hoa-doanh-nghiep–van-hoa-kinh-doanh-vi-su-phat-trien-ben-vung-d195770.html<\/em><\/a><\/p>\n

(161\/1.107)<\/em>","protected":false},"excerpt":{"rendered":"

(VQ) – C\u00f9ng v\u1edbi vi\u1ec7c s\u1ea3n xu\u1ea5t kinh doanh, m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n coi tr\u1ecdng x\u00e2y d\u1ef1ng \u201cV\u0103n h\u00f3a doanh nghi\u1ec7p- V\u0103n h\u00f3a kinh doanh\u201d, b\u1edfi n\u1ebfu ch\u1ec9 \u0111\u1ec1 cao l\u1ee3i nhu\u1eadn, hi\u1ec7u qu\u1ea3 kinh doanh m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u0103n h\u00f3a kinh doanh th\u00ec kh\u00f3 c\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":1239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,26],"tags":[],"class_list":["post-1227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-binh-luan-gop-y","category-legal-media"],"acf":[],"yoast_head":"\n2.939. 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