{"id":12290,"date":"2019-06-21T15:18:36","date_gmt":"2019-06-21T08:18:36","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=12290"},"modified":"2022-03-07T11:59:59","modified_gmt":"2022-03-07T04:59:59","slug":"2-677-tuong-tac-giua-bao-chi-va-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/2-677-tuong-tac-giua-bao-chi-va-doanh-nghiep\/","title":{"rendered":"2.677. T\u01b0\u01a1ng t\u00e1c gi\u1eefa b\u00e1o ch\u00ed v\u00e0 doanh nghi\u1ec7p."},"content":{"rendered":"<strong>(\u0110T) &#8211; Nh\u1eefng con s\u1ed1 tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u00f3i l\u00ean \u201cs\u1ee9c kho\u1ebb\u201d c\u1ee7a doanh nghi\u1ec7p. Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1, marketing g\u00f3p ph\u1ea7n \u0111\u01b0a h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang. L\u00e0 b\u00e1o ch\u00ed, ch\u00fang t\u00f4i k\u1ec3 c\u00e2u chuy\u1ec7n kinh doanh t\u1eeb \u0111a d\u1ea1ng g\u00f3c nh\u00ecn, b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a \u0111\u1eddi s\u1ed1ng kinh t\u1ebf h\u00e0ng ng\u00e0y.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12293 img-fluid img-fluid\" src=\"https:\/\/anvilaw.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-06-at-15.24.01-450x301.png\" alt=\"\" width=\"450\" height=\"301\" srcset=\"https:\/\/anvilaw.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-06-at-15.24.01-450x301.png 450w, https:\/\/anvilaw.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-06-at-15.24.01.png 548w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><em>Nhi\u1ec1u s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u \u201cMade in Vietnam\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tin d\u00f9ng nh\u1edd ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng t\u00edch c\u1ef1c. \u1ea2nh: L\u00ea Ti\u00ean<\/em><\/p>\n<p><strong>Doanh nghi\u1ec7p h\u01b0\u1edfng l\u1ee3i v\u1ec1 nhi\u1ec1u m\u1eb7t<\/strong><\/p>\n<p>D\u0103m n\u0103m tr\u01b0\u1edbc, startup (doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p s\u00e1ng t\u1ea1o) l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u00f2n xa l\u1ea1 v\u1edbi nhi\u1ec1u b\u1ea1n \u0111\u1ecdc t\u1ea1i Vi\u1ec7t Nam. T\u1eeb l\u00fac kh\u00e1i ni\u1ec7m n\u00e0y c\u00f2n g\u00e2y nhi\u1ec1u tranh c\u00e3i tr\u00ean m\u1eb7t b\u00e1o cho \u0111\u1ebfn khi nhi\u1ec1u ng\u01b0\u1eddi hi\u1ec3u r\u00f5 c\u1ea3 h\u00e0nh tr\u00ecnh v\u00e0 nh\u1eefng gian kh\u00f3 c\u1ee7a lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p n\u00e0y, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn vai tr\u00f2 c\u1ee7a b\u00e1o ch\u00ed.<\/p>\n<p>K\u1ec3 t\u1eeb \u0111\u00f3, nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a startup Vi\u1ec7t \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1ee7ng h\u1ed9, nhi\u1ec1u ch\u00ednh s\u00e1ch c\u1ee7a Ch\u00ednh ph\u1ee7 \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c doanh nghi\u1ec7p n\u00e0y ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n. H\u1ecd \u0111\u00e3 l\u1edbn l\u00ean th\u00e0nh m\u1ed9t c\u1ed9ng \u0111\u1ed3ng r\u00f5 n\u00e9t. Ng\u00e0y qua ng\u00e0y, c\u00e1c c\u00e2u chuy\u1ec7n v\u1ec1 kh\u1edfi nghi\u1ec7p, c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 h\u1ecd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c k\u1ec3 tr\u00ean m\u1eb7t b\u00e1o, \u0111\u01b0a startup \u0111\u1ebfn g\u1ea7n v\u1edbi \u0111\u00f4ng \u0111\u1ea3o b\u1ea1n \u0111\u1ecdc.<\/p>\n<p>\u0110\u00f3 l\u00e0 v\u00ed d\u1ee5 cho th\u1ea5y hi\u1ec7u qu\u1ea3 t\u00edch c\u1ef1c c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng trong vi\u1ec7c h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p l\u1edbn m\u1ea1nh m\u1ed7i ng\u00e0y.<\/p>\n<p>M\u1eb7t kh\u00e1c, m\u1ed9t h\u00e0ng h\u00f3a m\u1edbi ho\u1eb7c m\u1ed9t lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 m\u1edbi s\u1ebd g\u00f5 c\u1eeda nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua th\u00f4ng tin tr\u00ean m\u1eb7t b\u00e1o. T\u1eeb \u0111\u00f3, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 l\u1ee3i cho ng\u01b0\u1eddi mua h\u00e0ng.<\/p>\n<p>C\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 \u0111\u00e3 \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00e2n t\u1eeb kh\u1eafp n\u00f4ng th\u00f4n \u0111\u1ebfn th\u00e0nh th\u1ecb theo c\u00e1ch th\u1ee9c nh\u01b0 v\u1eady. Hay h\u00e0ng h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u201cMade in Vietnam\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c tin d\u00f9ng trong nhi\u1ec1u n\u0103m qua kh\u00f4ng ch\u1ec9 b\u1edfi s\u1ef1 n\u1edf r\u1ed9 c\u1ee7a c\u00e1c bi\u1ec3n hi\u1ec7u n\u00e0y t\u1eeb trong ng\u00f5 ra ngo\u00e0i ph\u1ed1 l\u1edbn m\u00e0 c\u00f2n b\u1edfi ch\u1ee7 tr\u01b0\u01a1ng ng\u01b0\u1eddi Vi\u1ec7t Nam \u01b0u ti\u00ean d\u00f9ng h\u00e0ng Vi\u1ec7t Nam \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u00edch c\u1ef1c.<\/p>\n<p>V\u1ec1 ph\u01b0\u01a1ng di\u1ec7n ch\u00ednh s\u00e1ch, qua b\u00e1o ch\u00ed, doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 ti\u1ebfng n\u00f3i b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a m\u00ecnh. C\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i thu\u1ebf, \u01b0u \u0111\u00e3i \u0111\u1ea7u t\u01b0 cho nhi\u1ec1u nh\u00f3m doanh nghi\u1ec7p, ho\u1eb7c ti\u1ebfng n\u00f3i b\u1ea3o v\u1ec7 doanh nghi\u1ec7p tr\u01b0\u1edbc c\u00e1c r\u1ee7i ro kinh doanh \u0111\u00e3 v\u00e0 \u0111ang cho th\u1ea5y vai tr\u00f2 t\u00edch c\u1ef1c c\u1ee7a b\u00e1o ch\u00ed.<\/p>\n<p>\u1ede kh\u00eda c\u1ea1nh kh\u00e1c, vi\u1ec7c ph\u1ed5 bi\u1ebfn th\u00f4ng tin ph\u00e1p lu\u1eadt tr\u00ean m\u1eb7t b\u00e1o c\u0169ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ec1 ch\u00ednh s\u00e1ch v\u00e0 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng \u0111\u00fang \u0111\u1eafn, ph\u00f9 h\u1ee3p v\u1edbi c\u01a1 s\u1edf ph\u00e1p l\u00fd hi\u1ec7n h\u00e0nh.<\/p>\n<p>B\u00ecnh lu\u1eadn v\u1ec1 t\u00e1c \u0111\u1ed9ng \u0111a chi\u1ec1u c\u1ee7a b\u00e1o ch\u00ed v\u1edbi doanh nghi\u1ec7p, \u00f4ng M\u1ea1c Qu\u1ed1c Anh, Ph\u00f3 Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba TP. H\u00e0 N\u1ed9i n\u00f3i: \u201cR\u00f5 r\u00e0ng, m\u1ed1i quan h\u1ec7 gi\u1eefa b\u00e1o ch\u00ed v\u00e0 doanh nghi\u1ec7p t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay l\u00e0 r\u1ea5t t\u00edch c\u1ef1c. C\u00e1c doanh nghi\u1ec7p trong hi\u1ec7p h\u1ed9i ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u1ed1i tho\u1ea1i v\u1edbi c\u01a1 quan ch\u1ee9c n\u0103ng, c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. Nhi\u1ec1u c\u01a1 quan b\u00e1o ch\u00ed ho\u1ea1t \u0111\u1ed9ng chuy\u00ean s\u00e2u v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c n\u00ean c\u00f3 nh\u1eefng b\u00e0i vi\u1ebft r\u1ea5t c\u1ee5 th\u1ec3, h\u1eefu \u00edch cho b\u1ea1n \u0111\u1ecdc c\u1ea7n t\u00ecm hi\u1ec3u v\u00e0 nghi\u00ean c\u1ee9u s\u00e2u s\u1eafc v\u1ea5n \u0111\u1ec1\u201d.<\/p>\n<p>\u1ede kh\u00eda c\u1ea1nh kh\u00e1c, theo \u00f4ng Qu\u1ed1c Anh, doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c b\u1ea1n h\u00e0ng, \u0111\u1ed1i t\u00e1c t\u1eeb c\u00e1c th\u00f4ng tin tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. \u201cDoanh nghi\u1ec7p c\u0169ng lu\u00f4n th\u1eadn tr\u1ecdng trong vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh b\u00e1o ch\u00ed \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p kinh doanh v\u00e0 ph\u1ea3n bi\u1ec7n ch\u00ednh s\u00e1ch\u201d, \u00f4ng Qu\u1ed1c Anh chia s\u1ebb.<\/p>\n<p><strong>Nh\u1eefng x\u00edch m\u00edch do ch\u1ee7 quan v\u00e0 thi\u1ebfu c\u00f4ng t\u00e2m<\/strong><\/p>\n<p><em>V\u1ec1 ph\u01b0\u01a1ng di\u1ec7n ch\u00ednh s\u00e1ch, qua b\u00e1o ch\u00ed, doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 ti\u1ebfng n\u00f3i b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a m\u00ecnh. C\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i thu\u1ebf, \u01b0u \u0111\u00e3i \u0111\u1ea7u t\u01b0 cho nhi\u1ec1u nh\u00f3m doanh nghi\u1ec7p, ho\u1eb7c ti\u1ebfng n\u00f3i b\u1ea3o v\u1ec7 doanh nghi\u1ec7p tr\u01b0\u1edbc c\u00e1c r\u1ee7i ro kinh doanh \u0111\u00e3 v\u00e0 \u0111ang cho th\u1ea5y vai tr\u00f2 t\u00edch c\u1ef1c c\u1ee7a b\u00e1o ch\u00ed.\u00a0<\/em><\/p>\n<p>V\u1edbi nh\u1eefng l\u1ee3i \u00edch nh\u01b0 tr\u00ean, b\u00e1o ch\u00ed \u0111\u01b0\u1ee3c coi l\u00e0 ng\u01b0\u1eddi b\u1ea1n c\u1ee7a doanh nghi\u1ec7p, c\u00f9ng h\u1ecd \u0111i su\u1ed1t ch\u1eb7ng \u0111\u01b0\u1eddng t\u1eeb x\u00e2y d\u1ef1ng \u0111\u1ebfn tr\u01b0\u1edfng th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, khi doanh nghi\u1ec7p c\u1ed1 t\u00ecnh sai ph\u1ea1m v\u00e0 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn l\u1ee3i \u00edch qu\u1ed1c gia, quy\u1ec1n l\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00e2n, ti\u1ebfng n\u00f3i c\u1ee7a b\u00e1o ch\u00ed \u0111\u00e3 \u0111\u01b0a nhi\u1ec1u v\u1ee5 vi\u1ec7c ra \u00e1nh s\u00e1ng.<\/p>\n<p>Trong s\u1ef1 t\u01b0\u01a1ng t\u00e1c \u0111\u00f3, \u0111\u00e3 c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p n\u1ea3y sinh s\u1ef1 b\u1ea5t h\u00f2a gi\u1eefa b\u00e1o ch\u00ed v\u00e0 doanh nghi\u1ec7p d\u1eabn \u0111\u1ebfn vi\u1ec7c doanh nghi\u1ec7p ki\u1ec7n b\u00e1o ch\u00ed ra t\u00f2a. Khi \u0111\u00f3, kh\u00f4ng h\u1eb3n doanh nghi\u1ec7p \u0111\u00fang m\u00e0 c\u0169ng kh\u00f4ng h\u1eb3n b\u00e1o ch\u00ed sai. Ranh gi\u1edbi gi\u1eefa \u201cs\u1ef1 th\u1eadt\u201d v\u00e0 \u201cm\u1ed9t n\u1eeda s\u1ef1 th\u1eadt\u201d trong nh\u1eefng s\u1ef1 v\u1ee5 nh\u01b0 v\u1eady c\u1ea7n nhi\u1ec1u b\u1eb1ng ch\u1ee9ng c\u1ee5 th\u1ec3 v\u00e0 s\u1ef1 \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan, ch\u00ednh tr\u1ef1c.<\/p>\n<p>Tuy nhi\u00ean, n\u1ebfu b\u00e1o ch\u00ed ch\u1ec9 n\u1eafm \u0111\u01b0\u1ee3c m\u1ed9t n\u1eeda s\u1ef1 th\u1eadt \u0111\u00e3 v\u1ed9i ph\u00e1n x\u00e9t th\u00ec sai s\u00f3t l\u00e0 kh\u00f3 tr\u00e1nh kh\u1ecfi. Ho\u1eb7c khi b\u00e1o ch\u00ed nh\u00ecn r\u00f5 c\u1ea3 2 m\u1eb7t t\u1ed1t &#8211; x\u1ea5u c\u1ee7a s\u1ef1 vi\u1ec7c nh\u01b0ng ch\u1ec9 ph\u1ea3n \u00e1nh m\u1ed9t m\u1eb7t theo \u00fd ch\u00ed ch\u1ee7 quan th\u00ec x\u00edch m\u00edch gi\u1eefa hai b\u00ean ch\u1eafc ch\u1eafn x\u1ea3y ra. C\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p n\u00e0y \u0111\u1ec1u khi\u1ebfn doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n, m\u1ec7t m\u1ecfi.<\/p>\n<p>Theo \u00f4ng M\u1ea1c Qu\u1ed1c Anh, vi\u1ec7c b\u00e1o ch\u00ed phanh phui c\u00e1c h\u00e0nh \u0111\u1ed9ng sai tr\u00e1i c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 hi\u1ec3u v\u1ec1 c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c, \u0111\u1ed3ng th\u1eddi, g\u00f3p ph\u1ea7n l\u00e0m l\u00e0nh m\u1ea1nh m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n<p>Tuy nhi\u00ean, gi\u1eefa h\u00e0ng tr\u0103m c\u01a1 quan b\u00e1o ch\u00ed, h\u00e0ng ng\u00e0n nh\u00e0 b\u00e1o hi\u1ec7n nay, v\u1eabn c\u00f2n c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c l\u00e0m ngh\u1ec1. Khi b\u00e1o ch\u00ed ph\u1ea3n \u00e1nh kh\u00e1ch quan v\u00e0 c\u00f4ng t\u00e2m, doanh nghi\u1ec7p v\u00e0 b\u1ea1n \u0111\u1ecdc h\u01b0\u1edfng l\u1ee3i. Ng\u01b0\u1ee3c l\u1ea1i, khi \u00fd ch\u00ed ch\u1ee7 quan chi ph\u1ed1i b\u00e0i vi\u1ebft, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i nh\u1ecdc nh\u1eb1n x\u1eed l\u00fd v\u00e0 b\u00e1o ch\u00ed c\u0169ng kh\u00f4ng h\u1eb3n \u0111\u01b0\u1ee3c y\u00ean.<\/p>\n<p><em>Xem x\u00e9t ho\u1ea1t \u0111\u1ed9ng b\u00e1o ch\u00ed qua c\u00e1c b\u00e0i vi\u1ebft v\u00e0 nh\u1eefng v\u1ee5 vi\u1ec7c ki\u1ec7n t\u1ee5ng t\u1eebng x\u1ea3y ra, Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c n\u00eau quan \u0111i\u1ec3m: \u201c\u0110\u00fang l\u00e0 c\u00f3 nh\u1eefng b\u00e0i vi\u1ebft cho th\u1ea5y r\u00f5 c\u00f3 ch\u1ee7 \u0111\u00edch kh\u00f4ng v\u00ec b\u1ea1n \u0111\u1ecdc m\u00e0 v\u00ec l\u1ee3i \u00edch ri\u00eang l\u1ebb c\u1ee7a t\u00f2a so\u1ea1n ho\u1eb7c m\u1ed9t c\u00e1 nh\u00e2n. C\u00f3 nh\u1eefng b\u00e0i vi\u1ebft d\u01b0\u1eddng nh\u01b0 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i nh\u1eb1m \u0111\u00e1nh b\u00f3ng ho\u1eb7c b\u00f4i nh\u1ecd m\u1ed9t c\u00e1 nh\u00e2n n\u00e0o \u0111\u00f3. T\u00ecnh tr\u1ea1ng \u0111\u01b0a tin th\u1ea5t thi\u1ec7t c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 qu\u00e1 hi\u1ebfm g\u1eb7p. Khi ch\u1ecbu t\u1ed5n th\u1ea5t l\u1edbn, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 ch\u1ecdn c\u00e1ch l\u00e0m l\u00e0 ki\u1ec7n c\u01a1 quan b\u00e1o ch\u00ed \u0111\u1ec3 l\u1ea5y l\u1ea1i danh ti\u1ebfng. Tuy nhi\u00ean, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, ng\u01b0\u1eddi ch\u1ecbu thi\u1ec7t th\u00f2i v\u00ec c\u00e1c th\u00f4ng tin thi\u1ebfu t\u00ednh kh\u00e1ch quan nh\u01b0 v\u1eady kh\u00f4ng mu\u1ed1n \u0111i ki\u1ec7n do ng\u1ea1i phi\u1ec1n ph\u1ee9c\u201d.<\/em><\/p>\n<p><em>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd c\u1ee7a \u0111a d\u1ea1ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng hi\u1ec7n nay, \u00f4ng \u0110\u1ee9c cho r\u1eb1ng, m\u1ed1i quan h\u1ec7 c\u1ee7a b\u00e1o ch\u00ed v\u00e0 doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang thay \u0111\u1ed5i theo xu h\u01b0\u1edbng t\u00edch c\u1ef1c. T\u1ee9c l\u00e0, c\u1ea3 hai b\u00ean \u0111\u1ec1u nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n vai tr\u00f2 v\u00e0 s\u1ef1 b\u00ecnh \u0111\u1eb3ng trong m\u1ed1i quan h\u1ec7 n\u00e0y.\u00a0<\/em><\/p>\n<p>Tr\u1edf l\u1ea1i v\u1edbi c\u00e2u chuy\u1ec7n c\u00e1c startup b\u01b0\u1edbc v\u00e0o truy\u1ec1n th\u00f4ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng kinh doanh, t\u1eebng c\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng, truy\u1ec1n th\u00f4ng \u0111ang l\u00e0m qu\u00e1 l\u00ean vai tr\u00f2 c\u1ee7a startup khi\u1ebfn nhi\u1ec1u b\u1ea1n tr\u1ebb \u1ea3o t\u01b0\u1edfng s\u1ee9c m\u1ea1nh v\u00e0 v\u1ed9i v\u00e3 kinh doanh khi ch\u01b0a \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n v\u00e0 b\u1ea3n l\u0129nh.<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p b\u00e1o ch\u00ed qu\u00e1 \u0111\u01b0\u1ee3c \u0111\u1ec1 cao vai tr\u00f2 d\u1eabn \u0111\u1ebfn \u1ea3o t\u01b0\u1edfng s\u1ee9c m\u1ea1nh c\u1ee7a \u201cquy\u1ec1n l\u1ef1c th\u1ee9 t\u01b0\u201d n\u00ean r\u01a1i v\u00e0o b\u1eaby c\u1ee7a ch\u00ednh m\u00ecnh. C\u00e1i sai c\u1ee7a ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ec9 d\u1eabn \u0111\u1ebfn t\u1ed5n th\u1ea5t cho c\u00e1 nh\u00e2n ho\u1eb7c m\u1ed9t nh\u00f3m ng\u01b0\u1eddi trong doanh nghi\u1ec7p \u0111\u00f3. Trong khi \u0111\u00f3, c\u00e1i sai c\u1ee7a b\u00e1o ch\u00ed c\u00f3 th\u1ec3 l\u00e0m doanh nghi\u1ec7p lao \u0111ao, kh\u1ed1n kh\u1ed5 v\u00e0 uy t\u00edn t\u1edd b\u00e1o gi\u1ea3m s\u00fat n\u1eb7ng n\u1ec1.<\/p>\n<p>\u1ede c\u1ea3 hai chi\u1ec1u h\u1ed7 tr\u1ee3 v\u00e0 phanh phui sai ph\u1ea1m c\u1ee7a doanh nghi\u1ec7p, b\u00e1o ch\u00ed lu\u00f4n c\u1ea7n \u0111\u1eb7t m\u00ecnh \u1edf v\u1ecb tr\u00ed kh\u00e1ch quan v\u00e0 c\u00f4ng t\u00e2m nh\u1ea5t. T\u1eeb \u0111\u00f3, th\u00f4ng tin tr\u00ean b\u00e1o m\u1edbi \u0111\u1ea3m b\u1ea3o t\u00ednh trung th\u1ef1c, \u0111a chi\u1ec1u \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, h\u01a1n h\u1ebft l\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m tin t\u1eeb b\u1ea1n \u0111\u1ecdc. Cu\u1ed1i c\u00f9ng, s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c gi\u1eefa b\u00e1o ch\u00ed &#8211; doanh nghi\u1ec7p &#8211; b\u1ea1n \u0111\u1ecdc s\u1ebd \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho c\u1ea3 c\u00e1c b\u00ean.<\/p>\n<p><strong>L\u00ea H\u01b0\u1eddng<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong><em>\u0110\u1ea5u th\u1ea7u <\/em><\/strong><strong><em>(Doanh nghi\u1ec7p) 21-6-2019:<\/em><\/strong><\/p>\n<p><a href=\"http:\/\/baodauthau.vn\/doanh-nghiep\/tuong-tac-giua-bao-chi-va-doanh-nghiep-101416.html\"><em>http:\/\/baodauthau.vn\/doanh-nghiep\/tuong-tac-giua-bao-chi-va-doanh-nghiep-101416.html<\/em><\/a><\/p>\n<p><em>(210\/1.529)<\/em>","protected":false},"excerpt":{"rendered":"<p>(\u0110T) &#8211; Nh\u1eefng con s\u1ed1 tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u00f3i l\u00ean \u201cs\u1ee9c kho\u1ebb\u201d c\u1ee7a doanh nghi\u1ec7p. Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1, marketing g\u00f3p ph\u1ea7n \u0111\u01b0a h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang. L\u00e0 b\u00e1o ch\u00ed, ch\u00fang t\u00f4i k\u1ec3 c\u00e2u chuy\u1ec7n kinh doanh t\u1eeb \u0111a d\u1ea1ng g\u00f3c nh\u00ecn, b\u1eb1ng ng\u00f4n ng\u1eef [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,26],"tags":[],"class_list":["post-12290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-legal-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2.677. T\u01b0\u01a1ng t\u00e1c gi\u1eefa b\u00e1o ch\u00ed v\u00e0 doanh nghi\u1ec7p. - ANVI Law Firm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anvilaw.com\/vi\/2-677-tuong-tac-giua-bao-chi-va-doanh-nghiep\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:vi]2.677. T\u01b0\u01a1ng t\u00e1c gi\u1eefa b\u00e1o ch\u00ed v\u00e0 doanh nghi\u1ec7p.[:] - ANVI Law Firm\" \/>\n<meta property=\"og:description\" content=\"(\u0110T) &#8211; Nh\u1eefng con s\u1ed1 tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u00f3i l\u00ean \u201cs\u1ee9c kho\u1ebb\u201d c\u1ee7a doanh nghi\u1ec7p. 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