{"id":12830,"date":"2018-09-13T23:33:39","date_gmt":"2018-09-13T16:33:39","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=12830"},"modified":"2022-05-02T10:08:17","modified_gmt":"2022-05-02T03:08:17","slug":"2-325-thanh-toan-dich-vu-noi-dung-so-lai-mo-cua-cho-the-cao","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/2-325-thanh-toan-dich-vu-noi-dung-so-lai-mo-cua-cho-the-cao\/","title":{"rendered":"2.325. Thanh to\u00e1n d\u1ecbch v\u1ee5 n\u1ed9i dung s\u1ed1: L\u1ea1i \u201cm\u1edf c\u1eeda\u201d cho th\u1ebb c\u00e0o"},"content":{"rendered":"
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\"V\u1edbi<\/figure>\n
V\u1edbi \u01b0u th\u1ebf ph\u1ee7 kh\u1eafp, th\u1ebb c\u00e0o c\u1ee7a c\u00e1c nh\u00e0 m\u1ea1ng tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh thanh to\u00e1n ti\u1ec7n d\u1ee5ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u1ed9i dung s\u1ed1. \u1ea2nh: H\u1ea2I NGUY\u1ec4N<\/i><\/div>\n<\/div>\n<\/div>\n
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(L\u0110) – B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng v\u1eeba \u0111\u1ec1 ngh\u1ecb Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 xem x\u00e9t cho ph\u00e9p s\u1eed d\u1ee5ng th\u1ebb c\u00e0o vi\u1ec5n th\u00f4ng \u0111\u1ec3 n\u1ea1p ti\u1ec1n cho c\u00e1c d\u1ecbch v\u1ee5 n\u1ed9i dung s\u1ed1, nh\u1eb1m gi\u00fap ph\u00e1t tri\u1ec3n c\u00e1c d\u1ecbch v\u1ee5 n\u1ed9i dung s\u1ed1 theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt. Tuy nhi\u00ean, c\u0169ng c\u00f3 \u00fd ki\u1ebfn cho r\u1eb1ng, \u201cth\u1ebb c\u00e0o vi\u1ec5n th\u00f4ng \u0111\u00e3 h\u1ebft vai tr\u00f2 l\u1ecbch s\u1eed\u201d v\u00e0 c\u1ea7n ph\u1ea3i c\u00f3 ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c \u0111\u1ec3 c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 h\u01a1n.<\/strong><\/p>\n

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Doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng v\u00e0 n\u1ed9i dung s\u1ed1 \u201ck\u00eau tr\u1eddi\u201d v\u00ec si\u1ebft th\u1ebb c\u00e0o<\/strong><\/p>\n

Th\u1ebb c\u00e0o vi\u1ec5n th\u00f4ng \u0111\u00e3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch kh\u00f4ng ch\u1ec9 cho c\u00e1c nh\u00e0 m\u1ea1ng m\u00e0 c\u00f2n gi\u00fap \u0111\u1ee1 nhi\u1ec1u doanh nghi\u1ec7p d\u1ecbch v\u1ee5 n\u1ed9i dung s\u1ed1 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng b\u1edfi t\u00ednh ti\u1ec7n l\u1ee3i, thao t\u00e1c \u0111\u01a1n gi\u1ea3n v\u00e0 ph\u1ed5 c\u1eadp. Th\u1ef1c t\u1ebf, vi\u1ec7c th\u1ebb c\u00e0o vi\u1ec5n th\u00f4ng b\u1ecb si\u1ebft ch\u1eb7t qu\u1ea3n l\u00fd ch\u1ec9 di\u1ec5n ra sau khi v\u1ee5 vi\u1ec7c \u0111\u00e1nh b\u1ea1c ngh\u00ecn t\u1ec9 qua m\u1ea1ng internet c\u1ee7a Cty CNC v\u1ee1 l\u1edf. K\u1ec3 t\u1eeb th\u00e1ng 4.2018, B\u1ed9 TTTT \u0111\u00e3 ch\u1ec9 \u0111\u1ea1o si\u1ebft ch\u1eb7t qu\u1ea3n l\u00fd vi\u1ec7c s\u1eed d\u1ee5ng th\u1ebb c\u00e0o \u0111\u1ec3 thanh to\u00e1n c\u00e1c d\u1ecbch v\u1ee5 n\u1ed9i dung s\u1ed1. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 g\u00e2y x\u00e1o tr\u1ed9n kh\u00e1 l\u1edbn v\u1ec1 doanh thu cho c\u00e1c doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng. \u0110\u1ebfn m\u1ee9c h\u1ed3i th\u00e1ng 5.2018, c\u1ea3 3 nh\u00e0 m\u1ea1ng l\u1edbn l\u00e0 VNPT, Viettel, MobiFone \u0111\u1ec1u l\u00ean ti\u1ebfng v\u1ec1 s\u1ef1 s\u1ee5t gi\u1ea3m nghi\u00eam tr\u1ecdng doanh thu t\u1eeb th\u1ebb c\u00e0o.<\/p>\n

Th\u1eddi \u0111i\u1ec3m \u0111\u00f3, Ch\u1ee7 t\u1ecbch H\u0110TV c\u1ee7a VNPT cho bi\u1ebft, \u201cdoanh thu b\u00e1n th\u1ebb c\u00e0o c\u1ee7a VNPT gi\u1ea3m m\u1ea1nh, ch\u1ec9 b\u1eb1ng 20% c\u00e1c th\u00e1ng tr\u01b0\u1edbc\u201d.<\/p>\n

Trong khi \u0111\u00f3, c\u00e1c Cty n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng, v\u00ed d\u1ee5 nh\u01b0 doanh thu c\u1ee7a nh\u00e0 ph\u00e1t h\u00e0nh game Deco b\u1ecb s\u1ee5t gi\u1ea3m t\u1edbi 90%, CMN Online c\u0169ng s\u1ee5t gi\u1ea3m doanh thu 80% b\u1edfi c\u00e1c doanh nghi\u1ec7p n\u00e0y kh\u00f4ng th\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd v\u00e0 c\u00e0ng kh\u00f4ng c\u00f3 \u0111i\u1ec1u ki\u1ec7n x\u00e2y d\u1ef1ng m\u1ed9t k\u00eanh thanh to\u00e1n ri\u00eang. \u0110\u01a1n\u00a0v\u1ecb m\u1ea1nh nh\u01b0 TCty VTC c\u0169ng cho bi\u1ebft, s\u1ee5t gi\u1ea3m t\u1edbi 40% doanh thu d\u1ecbch v\u1ee5 game, m\u1eb7c d\u00f9 VTC \u0111\u00e3 nhanh ch\u00f3ng ph\u00e1t h\u00e0nh th\u1ebb thanh to\u00e1n cho d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh l\u00e0 Scoin, nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y b\u1edfi k\u00eanh ph\u00e2n ph\u1ed1i kh\u00f4ng th\u1ec3 ph\u1ee7 kh\u1eafp nh\u01b0 th\u1ebb c\u00e0o vi\u1ec5n th\u00f4ng.<\/p>\n

Vi\u1ec7c th\u00e1o g\u1ee1 nh\u1eefng kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng v\u00e0 d\u1ecbch v\u1ee5 n\u1ed9i dung s\u1ed1 d\u01b0\u1eddng nh\u01b0 v\u1eabn ch\u01b0a th\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t \u0111\u1eb9p khi d\u01b0 \u00e2m vi\u1ec7c s\u1eed d\u1ee5ng th\u1ebb c\u00e0o vi\u1ec5n th\u00f4ng ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch phi ph\u00e1p ch\u01b0a \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd.<\/p>\n

Th\u1ebb c\u00e0o \u0111\u00e3 h\u1ebft\u00a0vai tr\u00f2 l\u1ecbch s\u1eed?<\/strong><\/p>\n

Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf, trong bu\u1ed5i l\u00e0m vi\u1ec7c c\u1ee7a Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 Nguy\u1ec5n Xu\u00e2n Ph\u00fac v\u1edbi B\u1ed9 TTTT h\u00f4m 8.9 v\u1eeba qua, c\u1ea3 3 nh\u00e0 m\u1ea1ng l\u1edbn \u0111\u1ec1u \u201cxa g\u1ea7n\u201d b\u00e1o c\u00e1o \u0111\u1ec1 xu\u1ea5t cho ph\u00e9p d\u00f9ng th\u1ebb c\u00e0o \u0111\u1ec3 thanh to\u00e1n c\u00e1c d\u1ecbch v\u1ee5 n\u1ed9i dung s\u1ed1. B\u1ed9 TTTT c\u0169ng \u0111\u1ec1 xu\u1ea5t Th\u1ee7 t\u01b0\u1edbng xem x\u00e9t cho ph\u00e9p s\u1eed d\u1ee5ng th\u1ebb c\u00e0o vi\u1ec5n th\u00f4ng \u0111\u1ec3 n\u1ea1p ti\u1ec1n cho c\u00e1c d\u1ecbch v\u1ee5 n\u1ed9i dung s\u1ed1, nh\u1eb1m gi\u00fap ph\u00e1t tri\u1ec3n c\u00e1c d\u1ecbch v\u1ee5 n\u1ed9i dung s\u1ed1 theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt.\u00a0\u0110\u1ed3ng th\u1eddi ki\u1ebfn ngh\u1ecb n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c B\u1ed9 TTTT kh\u1eb3ng \u0111\u1ecbnh \u201cth\u1ebb c\u00e0o vi\u1ec5n th\u00f4ng kh\u00f4ng ph\u1ea3i l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n thanh to\u00e1n, c\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 trung gian thanh to\u00e1n\u201d.<\/p>\n

Nh\u01b0ng t\u1ea1i bu\u1ed5i l\u00e0m vi\u1ec7c, \u0111\u1ea1i di\u1ec7n Ng\u00e2n h\u00e0ng Nh\u00e0 n\u01b0\u1edbc, Ph\u00f3 Th\u1ed1ng \u0111\u1ed1c Nguy\u1ec5n Kim Anh \u0111\u00e3 th\u1eb3ng th\u1eafn cho r\u1eb1ng: \u201cV\u1ea5n \u0111\u1ec1 B\u1ed9 TTTT \u0111\u1ec1 ngh\u1ecb s\u1eed d\u1ee5ng th\u1ebb vi\u1ec5n th\u00f4ng \u0111\u1ec3 thanh to\u00e1n cho c\u00e1c giao d\u1ecbch s\u1ed1, ch\u00fang t\u00f4i th\u1ea5y trong th\u1eddi gian qua, \u0111\u1eb7c bi\u1ec7t sau khi x\u1ea3y ra v\u1ee5 CNC th\u00ec nh\u00ecn th\u1ea5y nh\u1eefng m\u1eb7t tr\u00e1i c\u1ee7a th\u1ebb c\u00e0o vi\u1ec5n th\u00f4ng. N\u1ebfu ch\u1ec9 thanh to\u00e1n cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng th\u00ec kh\u00f4ng v\u1ea5n \u0111\u1ec1 g\u00ec, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng th\u1ebb \u0111\u00f3 cho m\u1ee5c \u0111\u00edch kh\u00e1c.<\/p>\n

V\u00ec th\u1ebf, Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7, Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng Th\u01b0\u1eddng tr\u1ef1c Tr\u01b0\u01a1ng H\u00f2a B\u00ecnh, Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng V\u0169 \u0110\u1ee9c \u0110am c\u0169ng c\u00f3 ch\u1ec9 \u0111\u1ea1o, v\u00e0 ch\u00fang t\u00f4i c\u0169ng khuy\u1ebfn c\u00e1o B\u1ed9 TTTT r\u1eb1ng ph\u1ea3i ch\u0103ng th\u1ebb c\u00e0o \u0111i\u1ec7n tho\u1ea1i \u0111\u00e3 h\u1ebft vai tr\u00f2 l\u1ecbch s\u1eed c\u1ee7a n\u00f3? \u0110\u00e3 \u0111\u1ebfn l\u00fac n\u00ean chuy\u1ec3n sang ph\u01b0\u01a1ng th\u1ee9c g\u00ec m\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n, \u0111\u1ecbnh danh r\u00f5 r\u00e0ng h\u01a1n. N\u1ebfu B\u1ed9 TTTT ti\u1ebfp t\u1ee5c \u0111\u1ec1 ngh\u1ecb th\u00ec c\u00e1c \u0111\u1ed3ng ch\u00ed c\u00f3 b\u00e1o c\u00e1o chi ti\u1ebft v\u1edbi Ch\u00ednh ph\u1ee7, Ng\u00e2n h\u00e0ng Nh\u00e0 n\u01b0\u1edbc v\u00e0 c\u00e1c b\u1ed9, ng\u00e0nh kh\u00e1c s\u1ebd c\u00f3 \u00fd ki\u1ebfn v\u00e0 tr\u00ean c\u01a1 s\u1edf \u0111\u00f3 Ch\u00ednh ph\u1ee7 s\u1ebd quy\u1ebft \u0111\u1ecbnh\u201d – Ph\u00f3 Th\u1ed1ng \u0111\u1ed1c Nguy\u1ec5n Kim Anh n\u00f3i.<\/p>\n

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Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c – Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Lu\u1eadt ANVI<\/span>: N\u00ean d\u1eb9p b\u1ecf h\u1eb3n th\u1ebb c\u00e0o<\/strong><\/p>\n

T\u00f4i cho r\u1eb1ng vi\u1ec7c d\u00f9ng th\u1ebb c\u00e0o \u0111\u1ec3 thanh to\u00e1n cho c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c l\u00e0 kh\u00f4ng h\u1ee3p l\u00fd b\u1edfi n\u00f3 kh\u00f4ng \u0111\u00fang ch\u1ee9c n\u0103ng, b\u1ea3n ch\u1ea5t c\u1ee7a th\u1ebb c\u00e0o \u0111i\u1ec7n tho\u1ea1i. B\u1ea3n ch\u1ea5t c\u1ee7a th\u1ebb c\u00e0o l\u00e0 nh\u01b0 v\u1eady, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 thanh to\u00e1n tr\u00ean di\u1ec7n r\u1ed9ng. Vi\u1ec7c kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c vi\u1ec7c d\u00f9ng th\u1ebb c\u00e0o \u0111\u1ec3 thanh to\u00e1n cho c\u00e1c d\u1ecbch v\u1ee5 vi ph\u1ea1m ph\u00e1p lu\u1eadt ch\u1ec9 l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a cung c\u00e1ch qu\u1ea3n l\u00fd kh\u00f4ng \u0111\u00fang b\u1ea3n ch\u1ea5t \u0111\u00f3.<\/p>\n

Ch\u01b0a k\u1ec3 vi\u1ec7c thanh to\u00e1n b\u1eb1ng th\u1ebb c\u00e0o \u0111i\u1ec7n tho\u1ea1i, n\u1ebfu kh\u00f4ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c c\u00f2n c\u00f3 th\u1ec3 d\u1eabn t\u1edbi h\u00e0nh vi tr\u1ed1n thu\u1ebf, th\u1ea5t thu thu\u1ebf c\u1ee7a Nh\u00e0 n\u01b0\u1edbc. Theo t\u00f4i, n\u1ebfu c\u00f3 m\u1edf r\u1ed9ng h\u01a1n th\u00ec ch\u1ec9 n\u00ean gi\u1edbi h\u1ea1n \u1edf m\u1ee9c \u0111\u1ed9 thanh to\u00e1n cho ph\u00ed internet, c\u00e1c ph\u00ed d\u1ecbch v\u1ee5 m\u00e0 c\u00f9ng l\u00e0 nh\u00e0 m\u1ea1ng cung c\u1ea5p. C\u00e1ch \u0111\u00e2y ch\u1ee5c n\u0103m \u0111\u00fang l\u00e0 th\u1ebb c\u00e0o r\u1ea5t h\u1eefu hi\u1ec7u v\u1edbi thu\u00ea bao tr\u1ea3 tr\u01b0\u1edbc, kh\u00f4ng c\u00f3 c\u00e1c h\u00ecnh th\u1ee9c thanh to\u00e1n kh\u00e1c.<\/p>\n

Nh\u01b0ng hi\u1ec7n t\u1ea1i, c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c thanh to\u00e1n hi\u1ec7n \u0111\u1ea1i, c\u00f3 th\u1ec3 \u0111\u1ecbnh danh v\u00e0 ki\u1ec3m so\u00e1t d\u1ec5 d\u00e0ng h\u01a1n nh\u01b0 thanh to\u00e1n \u0111i\u1ec7n t\u1eed, v\u00ed \u0111i\u1ec7n t\u1eed\u2026 C\u00e1 nh\u00e2n t\u00f4i cho r\u1eb1ng n\u00ean d\u1eb9p b\u1ecf h\u1eb3n th\u1ebb c\u00e0o \u0111\u1ec3 kh\u00f4ng nh\u1eefng h\u1ea1n ch\u1ebf nh\u1eefng b\u1ea5t c\u1eadp nh\u01b0 th\u1eddi gian qua m\u00e0 c\u00f2n ti\u1ebft ki\u1ec7m, \u0111\u1ea9y m\u1ea1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 ch\u00fang ta \u0111ang n\u00f3i t\u1edbi h\u1ed9i nh\u1eadp th\u1ebf gi\u1edbi th\u00f4ng qua cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0.\u00a0\u0110.T<\/strong><\/p>\n<\/div>\n<\/div>\n