{"id":1325,"date":"2021-12-29T11:33:47","date_gmt":"2021-12-29T04:33:47","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=1325"},"modified":"2022-01-20T13:44:41","modified_gmt":"2022-01-20T06:44:41","slug":"2-938-van-hoa-doanh-nghiep-chia-khoa-cho-doanh-nghiep-phat-trien-ben-vung","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/2-938-van-hoa-doanh-nghiep-chia-khoa-cho-doanh-nghiep-phat-trien-ben-vung\/","title":{"rendered":"2.938. V\u0103n h\u00f3a doanh nghi\u1ec7p: \u201cCh\u00eca kh\u00f3a\u201d cho doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng"},"content":{"rendered":"(CT) – Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m uy t\u00edn, gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u01b0ng n\u1ebfu doanh nghi\u1ec7p n\u00e0o kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u0103n h\u00f3a doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tr\u00e2n tr\u1ecdng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00e2n tr\u1ecdng.<\/strong><\/p>\n

\u0110\u00f3 l\u00e0 n\u1ed9i dung xuy\u00ean su\u1ed1t \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u1ea1i T\u1ecda \u0111\u00e0m tr\u1ef1c tuy\u1ebfn v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cV\u0103n h\u00f3a doanh nghi\u1ec7p \u2013 V\u0103n h\u00f3a kinh doanh v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng\u201d do T\u1ea1p ch\u00ed \u0110\u1ed3 u\u1ed1ng Vi\u1ec7t Nam t\u1ed5 ch\u1ee9c s\u00e1ng 29\/12. S\u1ef1 ki\u1ec7n nh\u1eb1m h\u01b0\u1edfng \u1ee9ng H\u1ed9i ngh\u1ecb V\u0103n h\u00f3a to\u00e0n qu\u1ed1c tri\u1ec3n khai th\u1ef1c hi\u1ec7n Ngh\u1ecb quy\u1ebft \u0110\u1ea1i h\u1ed9i \u0110\u1ea3ng to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 XIII v\u00e0 th\u1ef1c hi\u1ec7n c\u00f4ng t\u00e1c tuy\u00ean truy\u1ec1n v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u0103n h\u00f3a kinh doanh trong ng\u00e0nh \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam.<\/p>\n

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<\/td>\n<\/tr>\n
T\u1ecda \u0111\u00e0m tr\u1ef1c tuy\u1ebfn v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cV\u0103n h\u00f3a doanh nghi\u1ec7p \u2013 V\u0103n h\u00f3a kinh doanh v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng\u201d<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ph\u00e1t bi\u1ec3u t\u1ea1i t\u1ecda \u0111\u00e0m, \u00f4ng Nguy\u1ec5n V\u0103n Ch\u01b0\u01a1ng \u2013 Ph\u00f3 T\u1ed5ng bi\u00ean t\u1eadp ph\u1ee5 tr\u00e1ch T\u1ea1p ch\u00ed \u0110\u1ed3 u\u1ed1ng Vi\u1ec7t Nam kh\u1eb3ng \u0111\u1ecbnh, ta \u0111\u00e3 c\u00f3 h\u00e0ng tr\u0103m n\u0103m x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p ch\u00ednh l\u00e0 c\u1ed1t l\u00f5i \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

TS L\u00ea \u0110\u0103ng Doanh \u2013 chuy\u00ean gia kinh t\u1ebf c\u0169ng kh\u1eb3ng \u0111\u1ecbnh, v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i v\u00e0 ch\u00fang ta \u0111\u1ec1u ph\u1ea3i \u1ee7ng h\u1ed9, c\u1ed5 v\u0169 cho v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n

\u201cN\u1ebfu \u1edf H\u1ed3ng K\u00f4ng, b\u00ecnh qu\u00e2n m\u1ed9t ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh c\u00f3 1,4 doanh nghi\u1ec7p, t\u1ee9c l\u00e0 vi\u1ec7c kinh doanh ph\u00e1t tri\u1ec3n r\u1ea5t t\u1ed1t th\u00ec t\u1ef7 l\u1ec7 \u1edf Vi\u1ec7t Nam c\u00f2n r\u1ea5t nh\u1ecf, cho n\u00ean ch\u00fang ta ph\u1ea3i khuy\u1ebfn kh\u00edch c\u00f3 c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p\/ng\u01b0\u1eddi d\u00e2n c\u00e0ng t\u1ed1t. \u0110\u1ed3ng th\u1eddi, v\u0103n h\u00f3a doanh nghi\u1ec7p ph\u1ea3i h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ph\u1ea3i t\u00f4n tr\u1ecdng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u1ea5n m\u1ea1nh \u0111\u1ebfn t\u00ednh x\u00e3 h\u1ed9i v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng\u201d \u2013 TS L\u00ea \u0110\u0103ng Doanh nh\u1ea5n m\u1ea1nh. \u0110\u1ed3ng th\u1eddi chia s\u1ebb, hi\u1ec7n nay t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng GDP t\u1ef7 l\u1ec7 ngh\u1ecbch v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n m\u00f4i tr\u01b0\u1eddng, vi\u1ec7c kinh doanh c\u00e0ng ph\u00e1t tri\u1ec3n th\u00ec di\u1ec7n t\u00edch r\u1eebng c\u00e0ng thu h\u1eb9p. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i, ph\u1ea3i sao v\u1eeba ph\u00e1t tri\u1ec3n kinh t\u1ebf, v\u1eeba b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ng\u00e0nh \u0111\u1ed3 u\u1ed1ng, c\u1ea7n ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00f4ng ph\u1ea3i s\u1ea3n xu\u1ea5t ra m\u00e0 khuy\u1ebfn kh\u00edch u\u1ed1ng nhi\u1ec1u m\u00e0 ph\u1ea3i h\u01b0\u1edbng t\u1edbi vi\u1ec7c u\u1ed1ng c\u00f3 tr\u00e1ch nhi\u1ec7m. Ngo\u00e0i ra, trong b\u1ed1i c\u1ea3nh t\u1ef7 l\u1ec7 tr\u1ebb em u\u1ed1ng bia r\u01b0\u1ee3u \u0111ang ng\u00e0y c\u00e0ng tr\u1ebb h\u00f3a, doanh nghi\u1ec7p r\u01b0\u1ee3u bia c\u1ea7n c\u00f3 ti\u1ebfng n\u00f3i l\u00ean ti\u1ebfng vi\u1ec7c kh\u00f4ng \u1ee7ng h\u1ed9 t\u00ecnh tr\u1ea1ng n\u00e0y \u0111\u1ec3 b\u1ea3o v\u1ec7 tr\u1ebb em.<\/p>\n

\u201cHi\u1ec7n nay, nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng r\u01b0\u1ee3u bia \u0111\u1ed3ng ngh\u0129a v\u1edbi \u0111\u1ed9 th\u00e2n thi\u1ebft v\u00e0 nhi\u1ec7t t\u00ecnh v\u1edbi m\u1ed1i quan h\u1ec7. T\u00f4i cho r\u1eb1ng kh\u00f4ng n\u00ean c\u00f3 s\u1ef1 nh\u1ea7m l\u1eabn n\u00e0y. Kh\u00f4ng c\u00f3 ngh\u0129a c\u1ee9 u\u1ed1ng nhi\u1ec1u r\u01b0\u1ee3u bia l\u00e0 vui, l\u00e0 th\u00e2n thi\u1ebft, l\u00e0 t\u00ecnh b\u1ea1n\u201d<\/em>\u00a0<\/em>\u2013 TS L\u00ea \u0110\u0103ng Doanh nh\u1ea5n m\u1ea1nh.<\/p>\n

\u0110\u1ed3ng \u00fd ki\u1ebfn, Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c \u2013 Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Lu\u1eadt ANVI cho r\u1eb1ng, \u0111\u1ea5t n\u01b0\u1edbc c\u00e0ng ph\u00e1t tri\u1ec3n c\u00e0ng \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00ean cao. V\u1edbi doanh nghi\u1ec7p, giai \u0111o\u1ea1n kh\u1edfi nghi\u1ec7p, m\u1ee5c ti\u00eau l\u00e0 l\u00e0m sao b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m th\u00ec \u0111\u1ebfn giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n sau n\u00e0y, quan tr\u1ecdng l\u00e0 h\u01b0\u1edbng t\u1edbi b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/em><\/p>\n

D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 th\u1ef1c t\u1ebf doanh nghi\u1ec7p, b\u00e0 \u0110inh Nguy\u1ec5n Th\u1ecb H\u01b0\u1eddng, Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng T\u1ed5ng c\u00f4ng ty CP Bia-R\u01b0\u1ee3u-N\u01b0\u1edbc gi\u1ea3i kh\u00e1t S\u00e0i G\u00f2n (SABECO) cho bi\u1ebft, n\u0103m 2021 l\u00e0 th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n nh\u1ea5t do Covid-19. SABECO cho r\u1eb1ng, khi \u0111\u1ea5t n\u01b0\u1edbc ch\u01b0a b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi d\u1ecbch b\u1ec7nh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 h\u1ed7 tr\u1ee3 r\u1ea5t l\u1edbn cho vi\u1ec7c kinh doanh c\u1ee7a SABECO v\u00e0 d\u1ecbch b\u1ec7nh ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m SABECO chung tay v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ea5t n\u01b0\u1edbc \u0111\u1ec3 chia s\u1ebb kh\u00f3 kh\u0103n. Do \u0111\u00f3, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u1ecdng t\u00e2m trong n\u0103m 2021 l\u00e0 h\u01b0\u1edbng v\u1ec1 h\u1ed7 tr\u1ee3 nh\u1eefng ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi Covid-19, nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c tuy\u1ebfn \u0111\u1ea7u trong tham gia ch\u1ed1ng d\u1ecbch.<\/p>\n

Theo \u0111\u00f3, t\u1eeb th\u00e1ng 9 \u0111\u1ebfn th\u00e1ng 12, SABECO \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 v\u00e9 m\u00e1y bay, v\u00e9 t\u00e0u cho l\u1ef1c l\u01b0\u1ee3ng y b\u00e1c s\u1ef9, c\u00f4ng nh\u00e2n, sinh vi\u00ean ch\u1ed1ng d\u1ecbch v\u1ec1 qu\u00ea \u0103n T\u1ebft. V\u00e0o th\u00e1ng 8 tr\u01b0\u1edbc \u0111\u00f3, SABECO c\u0169ng tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh “G\u00f3p Tri\u1ec7u Ng\u00f4i Sao” g\u00e2y qu\u1ef9 h\u1ed7 tr\u1ee3 c\u00e1c h\u1ed9 kinh doanh nh\u1ecf t\u1ea1i TP H\u1ed3 Ch\u00ed Minh.<\/p>\n

\u201cVi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a SABECO \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1eb1ng c\u00e1ch kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn kinh doanh m\u00e0 c\u00f2n nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng \u0111\u1eb7c bi\u1ec7t v\u00ec c\u1ed9ng \u0111\u1ed3ng\u201d<\/em>\u00a0<\/em>\u2013 b\u00e0 H\u01b0\u1eddng nh\u1ea5n m\u1ea1nh.<\/p>\n

G\u00f3p m\u1ed9t quan \u0111i\u1ec3m cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, b\u00e0 \u0110\u1eb7ng Thanh V\u00e2n \u2013 chuy\u00ean gia x\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u kh\u1eb3ng \u0111\u1ecbnh, \u1edf b\u1ea5t c\u1ee9 quy m\u00f4 n\u00e0o, v\u0103n h\u00f3a \u0111\u1ec1u c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Theo \u0111\u00f3, \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng v\u0103n h\u00f3a doanh nghi\u1ec7p, doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i quan \u0111i\u1ec3m tri\u1ebft l\u00fd c\u1ee7a doanh nghi\u1ec7p v\u1edbi vai tr\u00f2 l\u00e0m g\u01b0\u01a1ng c\u1ee7a l\u00e3nh \u0111\u1ea1o. V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ea7n h\u01b0\u1edbng t\u1edbi c\u00e1c g\u00e1i tr\u1ecb v\u1ec1 t\u1ed1c \u0111\u1ed9, hi\u1ec7u qu\u1ea3, hi\u1ec7u su\u1ea5t kinh doanh.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, v\u0103n h\u00f3a d\u00f9 l\u00e0 v\u1ea5n \u0111\u1ec1 n\u1ed9i b\u1ed9 nh\u01b0ng sau khi th\u00e1i \u0111\u1ed9, ni\u1ec1m tin, h\u00e0nh vi \u0111\u00f3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn th\u00ec s\u1ebd lan t\u1ecfa ra b\u00ean ngo\u00e0i. Do \u0111\u00f3, n\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t r\u00f5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Ngo\u00e0i ra, ph\u1ee5 n\u1eef l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u00e0nh r\u01b0\u1ee3u bia n\u01b0\u1edbc gi\u1ea3i kh\u00e1t. \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m v\u00ec s\u1ebd t\u1ea1o ra s\u1ef1 \u0111\u1ed5i m\u1edbi v\u1edbi ng\u00e0nh r\u01b0\u1ee3u bia n\u01b0\u1edbc gi\u1ea3i kh\u00e1t.<\/p>\n

Kh\u1eb3ng \u0111\u1ecbnh v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u, \u00f4ng Nguy\u1ec5n V\u0103n Ch\u01b0\u01a1ng cho r\u1eb1ng, v\u0103n h\u00f3a doanh nghi\u1ec7p mang y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n tr\u01b0\u1eddng t\u1ed3n c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m h\u01a1n n\u1eefa \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u0103n h\u00f3a kinh doanh, t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng kinh doanh minh b\u1ea1ch, th\u00f4ng tho\u00e1ng, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. Quan tr\u1ecdng h\u01a1n, vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p s\u1ebd ph\u1ea3n \u00e1nh t\u1ed1t h\u01a1n vai tr\u00f2 c\u1ee7a ng\u00e0nh trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n kinh t\u1ebf x\u00e3 h\u1ed9i \u0111\u1ea5t n\u01b0\u1edbc.<\/p>\n

Ph\u01b0\u01a1ng Lan<\/strong><\/p>\n

\u2014\u2014\u2014\u2014\u2014<\/p>\n

C\u00f4ng th\u01b0\u01a1ng (Doanh nghi\u1ec7p) 29-12-2021:<\/em><\/p>\n

https:\/\/congthuong.vn\/van-hoa-doanh-nghiep-chia-khoa-cho-doanh-nghiep-phat-trien-ben-vung-170036.html<\/a><\/em><\/p>\n

(69\/1.124)<\/em>","protected":false},"excerpt":{"rendered":"

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