{"id":14705,"date":"2018-08-08T11:34:04","date_gmt":"2018-08-08T04:34:04","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=14705"},"modified":"2022-03-21T11:37:20","modified_gmt":"2022-03-21T04:37:20","slug":"2-268-quan-ly-cac-san-thuong-mai-dien-tu-bang-cach-nao","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/2-268-quan-ly-cac-san-thuong-mai-dien-tu-bang-cach-nao\/","title":{"rendered":"2.268. Qu\u1ea3n l\u00fd c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eb1ng c\u00e1ch n\u00e0o?"},"content":{"rendered":"

(VOVGT) – Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi tin t\u01b0\u1edfng s\u1eed d\u1ee5ng. Tuy nhi\u00ean, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ea1i \u0111\u00e2y v\u1eabn c\u00f2n l\u00e0 \u0111i\u1ec1u g\u00e2y tranh c\u00e3i.<\/h4>\n

Nghe n\u1ed9i dung chi ti\u1ebft t\u1ea1i \u0111\u00e2y:<\/p>\n

Mua s\u1eafm thu\u1eadn ti\u1ec7n, h\u00e0ng g\u00ec c\u0169ng s\u1eb5n, gi\u00e1 n\u00e0o c\u0169ng c\u00f3 l\u00e0 nh\u1eefng \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt m\u00e0 website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed so v\u1edbi ph\u01b0\u01a1ng th\u1ee9c mua s\u1eafm truy\u1ec1n th\u1ed1ng.<\/p>\n

Tuy nhi\u00ean, v\u00ec l\u00e0 \u201csi\u00eau ch\u1ee3\u201d, n\u00ean h\u00e0ng h\u00f3a trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p b\u1ecb bu\u00f4ng l\u1ecfng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, xu\u1ea5t x\u1ee9…khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ea5t b\u00ecnh. C\u00e1c chuy\u00ean gia \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0o \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay?<\/p>\n

\"\"<\/p>\n

Vi\u1ec7t Nam \u0111ang c\u00f3 kho\u1ea3ng h\u01a1n 20.000 trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n h\u00e0ng v\u00e0 g\u1ea7n 900 trang web cung c\u1ea5p d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

V\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u0111\u00f4ng \u0111\u1ea3o nh\u01b0 v\u1eady, c\u00f9ng \u01b0u \u0111i\u1ec3m nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi tin t\u01b0\u1edfng s\u1eed d\u1ee5ng. Tuy nhi\u00ean, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u00e0o b\u00e1n t\u1ea1i \u0111\u00e2y v\u1eabn c\u00f2n l\u00e0 \u0111i\u1ec1u g\u00e2y tranh c\u00e3i.<\/p>\n

\u0110i\u1ec1u \u0111\u00e1ng n\u00f3i, v\u1edbi gi\u00e1 b\u00e1n ch\u1ec9 t\u1eeb v\u00e0i ch\u1ee5c ngh\u00ecn \u0111\u1ed3ng \u0111\u1ebfn v\u00e0i tr\u0103m ngh\u00ecn \u0111\u1ed3ng, m\u1ee9c gi\u00e1 r\u1ebb h\u01a1n 1\/10 hay 1\/100 so v\u1edbi gi\u00e1 ni\u00eam y\u1ebft \u0111\u01b0\u1ee3c c\u00e1c h\u00e3ng \u0111\u01b0a ra, ng\u01b0\u1eddi b\u00e1n t\u1ea1i \u0111\u00e2y v\u1eabn lu\u00f4n cam k\u1ebft ch\u1eafc ch\u1eafn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n

Tuy nhi\u00ean, chuy\u00ean gia s\u1ea3n ph\u1ea9m v\u00e0 c\u01a1 quan ch\u1ee9c n\u0103ng kh\u1eb3ng \u0111\u1ecbnh, m\u1ed9t s\u1ed1 trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 c\u1ed1 t\u00ecnh l\u1ee3i d\u1ee5ng m\u1ed9t c\u00e1ch c\u00f4ng khai, ngang nhi\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c h\u00e3ng uy t\u00edn \u0111\u1ec3 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u00e0ng gi\u1ea3, h\u00e0ng gian k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

Theo s\u1ed1 li\u1ec7u c\u1ee7a C\u1ee5c Qu\u1ea3n l\u00fd c\u1ea1nh tranh, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, s\u1ed1 v\u1ee5 khi\u1ebfu n\u1ea1i h\u00e0ng h\u00f3a li\u00ean quan \u0111\u1ebfn kinh doanh qua m\u1ea1ng chi\u1ebfm kho\u1ea3ng 10% t\u1ed5ng s\u1ed1 khi\u1ebfu n\u1ea1i trong n\u0103m 2016 v\u00e0 qu\u00fd I\/2017.<\/p>\n

\u0110\u01a1n c\u1eed, trong n\u0103m 2017, C\u1ee5c \u0111\u00e3 ti\u1ebfp nh\u1eadn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u01a1n khi\u1ebfu n\u1ea1i li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 khi mua h\u00e0ng t\u1ea1i Lazada.vn, C\u00f4ng ty TNHH Recess, ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o nh\u1eefng h\u00e0nh vi nh\u01b0 ch\u1eadm giao h\u00e0ng, giao h\u00e0ng kh\u00f4ng \u0111\u00fang nh\u01b0 qu\u1ea3ng c\u00e1o, giao h\u00e0ng c\u0169 ho\u1eb7c \u0111\u00e3 qua s\u1eed d\u1ee5ng, kh\u00f4ng xu\u1ea5t h\u00f3a \u0111\u01a1n, t\u1ef1 \u0111\u1ed9ng h\u1ee7y \u0111\u01a1n h\u00e0ng, qu\u1ea3ng c\u00e1o gi\u1ea3m gi\u00e1 nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i mua v\u1edbi gi\u00e1 ch\u01b0a gi\u1ea3m… C\u00e1c \u1ee9ng d\u1ee5ng mua s\u1eafm ph\u1ed5 bi\u1ebfn nh\u01b0 Shopee, Sendo\u2026 c\u0169ng v\u01b0\u1edbng ph\u1ea3i nh\u1eefng khi\u1ebfu n\u1ea1i t\u01b0\u01a1ng t\u1ef1 t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u2026<\/p>\n

Theo c\u00e1c chuy\u00ean gia kinh t\u1ebf, v\u1edbi c\u00e1c nhu c\u1ea7u v\u00e0 ti\u00eau ch\u00ed kh\u00e1c nhau, c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0hi\u1ec7n \u0111ang c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a theo c\u00e1c m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau. Trong \u0111\u00f3 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho ph\u00e9p b\u00ean b\u00e1n h\u00e0ng m\u1edf gian h\u00e0ng v\u00e0 \u0111\u0103ng b\u00e1n tr\u1ef1c ti\u1ebfp \u0111ang l\u00e0 m\u00f4 h\u00ecnh r\u1ea5t ph\u1ed5 bi\u1ebfn hi\u1ec7n nay.<\/p>\n

H\u1ea7u h\u1ebft m\u00f4 h\u00ecnh c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0n\u00e0y s\u1ebd gi\u1ed1ng nh\u01b0 m\u1ed9t ban qu\u1ea3n l\u00fd ch\u1ee3, cung c\u1ea5p c\u00e1c gian h\u00e0ng cho thu\u00ea v\u00e0 thu ph\u00ed ng\u01b0\u1eddi b\u00e1n. Trong khi \u0111\u00f3 ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n ph\u1ea3i t\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ch\u1ea5t l\u01b0\u1ee3ng, xu\u1ea5t x\u1ee9 v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a h\u00e0ng h\u00f3a.<\/p>\n

M\u1eb7c d\u00f9 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0trong v\u1ea5n \u0111\u1ec1 h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i khi \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p, c\u00e1 nh\u00e2n b\u00e1n h\u00e0ng gi\u1ea3 tr\u00ean ch\u1ee3 giao d\u1ecbch c\u1ee7a h\u1ecd, nh\u01b0ng theo LS Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c,\u00a0Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Lu\u1eadt TNHH ANVI\u00a0h\u1ec7 th\u1ed1ng ph\u00e1p l\u00fd hi\u1ec7n nay ch\u01b0a ch\u1eb7t ch\u1ebd trong vi\u1ec7c quy \u0111\u1ecbnh tr\u00e1ch nhi\u1ec7m c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c b\u00ean li\u00ean quan. Do v\u1eady, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n \u0111\u1ecdc k\u1ef9 c\u00e1c th\u00f4ng tin cam k\u1ebft c\u1ee7a \u0111\u01a1n v\u1ecb cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, \u0111\u1eb7t ra nghi v\u1ea5n khi gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m r\u1ebb g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi gi\u00e1 ni\u00eam y\u1ebft t\u1ea1i c\u00f4ng ty s\u1ea3n xu\u1ea5t.<\/em><\/p>\n

“B\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3 kh\u00f4ng \u0111\u00fang v\u1edbi \u00fd ngh\u0129a \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00f3 l\u00e0 h\u1ecd l\u1ea5y danh ngh\u0129a c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, l\u1ee3i d\u1ee5ng, l\u00e0m m\u00e9o m\u00f3 \u0111i, g\u00e2y nh\u1ea7m l\u1eabn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi ph\u00e1p lu\u1eadt ch\u01b0a ch\u1eb7t ch\u1ebd, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i t\u1ef1 t\u00ecm hi\u1ec3u, xem x\u00e9t \u0111i\u1ec1u kho\u1ea3n cam k\u1ebft, n\u1ed9i quy c\u1ee7a trang \u0111\u00f3”.<\/em><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i vi\u1ec7c ch\u1ed1ng h\u00e0ng gi\u1ea3 h\u00e0ng nh\u00e1i tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0l\u00e0 v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n. B\u1ea3n th\u00e2n ch\u1ed1ng h\u00e0ng gi\u1ea3 t\u1ea1i c\u00e1c ch\u1ee3, si\u00eau th\u1ecb v\u1eadt l\u00fd \u0111\u00e3 kh\u00f3, vi\u1ec7c n\u00e0y \u1edf c\u00e1c ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0tr\u1ef1c tuy\u1ebfn c\u00e0ng kh\u00f3 kh\u0103n g\u1ea5p b\u1ed9i khi l\u01b0\u1ee3ng h\u00e0ng h\u00f3a, s\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng v\u00e0 ch\u1ee7ng lo\u1ea1i m\u1eb7t h\u00e0ng ph\u00e1t tri\u1ec3n kh\u00f4ng ki\u1ec3m so\u00e1t. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 b\u1ea3n th\u00e2n c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0ph\u1ea3i s\u1edbm \u0111\u01b0a ra c\u00e1c c\u00f4ng c\u1ee5\/\u0111i\u1ec1u kho\u1ea3n hi\u1ec7u qu\u1ea3 v\u00e0 ch\u1eb7t ch\u1ebd h\u01a1n.<\/p>\n

Chuy\u00ean gia kinh t\u1ebf L\u00ea \u0110\u0103ng Doanh nh\u1eadn \u0111\u1ecbnh:<\/p>\n

“S\u1eafp t\u1edbi \u0111\u00e2y, c\u1ea7n s\u1edbm ho\u00e0n ch\u1ec9nh b\u1ed9 khung ph\u00e1p l\u00fd \u0111\u1ec3 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch th\u00edch \u0111\u00e1ng. V\u1ea5n \u0111\u1ec1 hi\u1ec7n nay c\u1ea7n c\u00f3 c\u00e1c quy \u0111\u1ecbnh gi\u00e1m s\u00e1t c\u1ee7a B\u1ed9 C\u00f4ng th\u01b0\u01a1ng v\u00e0 B\u1ed9 Th\u00f4ng tin truy\u1ec1n th\u00f4ng \u0111\u1ec3 quy \u0111\u1ecbnh tr\u00e1ch nhi\u1ec7m r\u00f5 r\u00e0ng gi\u1eefa c\u00f4ng ty b\u00e1n s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 s\u00e0n giao d\u1ecbch \u0111i\u1ec7n t\u1eed trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 s\u1ef1 sai l\u1ec7ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 s\u1ea3n ph\u1ea9m th\u1eadt, c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u1ea3m b\u1ea3o. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i th\u1ebf n\u00e0o? Tr\u00ean th\u1ef1c t\u1ebf th\u00ec c\u00e1c n\u01b0\u1edbc \u0111\u00e3 c\u00f3 quy \u0111\u1ecbnh r\u1ea5t ch\u1eb7t ch\u1ebd v\u00e0 kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1ed3i th\u01b0\u1eddng”.<\/em><\/p>\n

Hi\u1ec7n nay, m\u1ed9t s\u1ed1 s\u00e0n giao d\u1ecbch \u0111i\u1ec7n t\u1eed c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p nh\u1ea5t \u0111\u1ecbnh khi cung c\u1ea5p t\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u00f4ng c\u1ee5 ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 v\u1edbi c\u1eeda h\u00e0ng, nh\u01b0ng d\u01b0\u1eddng nh\u01b0 c\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3. H\u1ea7u h\u1ebft c\u00e1c ph\u1ea3n \u1ee9ng, c\u00e1ch th\u1ee9c x\u1eed l\u00fd c\u1ee7a c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0m\u1edbi ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c “s\u1ef1 \u0111\u00e3 r\u1ed3i”.<\/p>\n

Tuy v\u1eady, c\u00f9ng v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng khung ph\u00e1p l\u00fd, c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a c\u01a1 quan ch\u1ee9c n\u0103ng, n\u1ebfu c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0kh\u00f4ng s\u1edbm c\u00f3 c\u00e1c n\u1ed7 l\u1ef1c ng\u0103n ch\u1eb7n h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i th\u00ec nh\u1eefng s\u00e0n giao d\u1ecbch \u0111i\u1ec7n t\u1eed n\u00e0y s\u1ebd t\u1ef1 l\u00e0m suy gi\u1ea3m ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

T\u00e1c gi\u1ea3:\u00a0K\u00eanh VOV Giao th\u00f4ng<\/strong><\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

VOV Giao th\u00f4ng (Tin t\u1ee9c) 08-8-2018:<\/em><\/strong><\/p>\n

http:\/\/vovgiaothong.vn\/tin-tuc\/Duong-tin\/27868\/Quan-ly-cac-san-thuong-mai-dien-tu-bang-cach-nao<\/em><\/a><\/p>\n

(177\/1.119)<\/em>","protected":false},"excerpt":{"rendered":"

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