{"id":18913,"date":"2016-12-03T09:35:36","date_gmt":"2016-12-03T02:35:36","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=18913"},"modified":"2022-04-22T09:37:52","modified_gmt":"2022-04-22T02:37:52","slug":"1-447-co-hay-khong-ta-ogilvy-lap-lien-minh-truyen-thong-khao-sat-nuoc-mam","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/1-447-co-hay-khong-ta-ogilvy-lap-lien-minh-truyen-thong-khao-sat-nuoc-mam\/","title":{"rendered":"1.447. C\u00f3 hay kh\u00f4ng T&A Ogilvy l\u1eadp “li\u00ean minh” truy\u1ec1n th\u00f4ng kh\u1ea3o s\u00e1t n\u01b0\u1edbc m\u1eafm?"},"content":{"rendered":"(DT) – Li\u00ean quan \u0111\u1ebfn v\u1ee5 T&A Ogilvy t\u00e0i tr\u1ee3 cho kh\u1ea3o s\u00e1t n\u01b0\u1edbc m\u1eafm c\u1ee7a Hi\u1ec7p h\u1ed9i Ti\u00eau chu\u1ea9n v\u00e0 B\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam (Vinastas) g\u00e2y r\u00fang \u0111\u1ed9ng d\u01b0 lu\u1eadn th\u1eddi gian g\u1ea7n \u0111\u00e2y do th\u00f4ng tin sai ph\u1ea1m, ph\u00f3ng vi\u00ean D\u00e2n Tr\u00ed c\u00f3 cu\u1ed9c trao \u0111\u1ed5i v\u1edbi nhi\u1ec1u lu\u1eadt s\u01b0, chuy\u00ean gia xung quanh v\u1ec1 nh\u1eefng t\u00ecnh ti\u1ebft m\u1edbi c\u1ee7a v\u1ee5 vi\u1ec7c.<\/strong><\/p>\n

Theo Lu\u1eadt s\u01b0 Nguy\u1ec5n Th\u1ebf Truy\u1ec1n, C\u00f4ng ty Lu\u1eadt Thi\u00ean Thanh, hi\u1ec7n d\u01b0 lu\u1eadn c\u00f3 quy\u1ec1n \u0111\u1eb7t ra c\u00e2u h\u1ecfi li\u1ec7u r\u1eb1ng c\u00f3 hay kh\u00f4ng m\u1ed9t s\u1ed1 doanh nghi\u1ec7p (DN) c\u00f3 quy\u1ec1n, l\u1ee3i \u00edch li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ebft lu\u1eadn c\u1ee7a Vinastas m\u1edbi th\u1ef1c s\u1ef1 l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng sau to\u00e0n b\u1ed9 s\u1ef1 vi\u1ec7c.<\/p>\n

“M\u1ed9t c\u00f4ng ty v\u1edbi ch\u1ee9c n\u0103ng truy\u1ec1n th\u00f4ng s\u1eb5n s\u00e0ng b\u1ecf ra s\u1ed1 ti\u1ec1n l\u1edbn ch\u1ec9 v\u00ec m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch kinh doanh c\u1ee7a m\u00ecnh r\u00f5 r\u00e0ng th\u1eadt kh\u00f3 c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c v\u00ec m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 c\u1ee7a n\u00f3. N\u1ebfu ch\u1ec9 d\u1eebng l\u1ea1i vi\u1ec7c T&A Ogilvy t\u00e0i tr\u1ee3 cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng n\u00e0y th\u00ec ch\u01b0a n\u00f3i l\u00ean \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec”, Lu\u1eadt s\u01b0 Truy\u1ec1n nh\u1ea5n m\u1ea1nh.<\/p>\n

\"\"<\/p>\n

Theo nhi\u1ec1u lu\u1eadt s\u01b0, c\u1ea7n ph\u1ea3i l\u00e0m r\u00f5 t\u00ecnh ti\u1ebft: c\u00f4ng ty chuy\u00ean v\u1ec1 truy\u1ec1n th\u00f4ng l\u1ea1i t\u00e0i tr\u1ee3 cho kh\u1ea3o s\u00e1t n\u01b0\u1edbc m\u1eafm. M\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh<\/p>\n

Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c, Tr\u1ecdng t\u00e0i vi\u00ean Trung t\u00e2m Tr\u1ecdng t\u00e0i Qu\u1ed1c t\u1ebf Vi\u1ec7t Nam (VIAC), C\u00f4ng ty Lu\u1eadt ANVI c\u0169ng cho bi\u1ebft: T&A Ogilvy l\u00e0 nh\u00e2n t\u1ed1 c\u1ed1 \u00fd tham gia v\u00e0o vi\u1ec7c l\u00e0m ph\u1ea1m ph\u00e1p, gi\u00e8m pha c\u00e1c doanh nghi\u1ec7p ng\u00e0nh n\u01b0\u1edbc m\u1eafm. \u0110\u00e2y l\u00e0 h\u00e0nh vi vi ph\u1ea1m h\u00e0nh ch\u00ednh c\u00f3 t\u1ed5 ch\u1ee9c, c\u00e2u k\u1ebft v\u1edbi c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c kh\u00e1c \u0111\u1ec3 c\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh vi vi ph\u1ea1m h\u00e0nh ch\u00ednh. Theo quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt X\u1eed l\u00fd vi ph\u1ea1m h\u00e0nh ch\u00ednh th\u00ec s\u1ef1 vi\u1ec7c n\u00e0y s\u1ebd b\u1ecb x\u1eed ph\u1ea1t h\u00e0nh ch\u00ednh.<\/em><\/p>\n

Tuy nhi\u00ean, c\u00e1c lu\u1eadt s\u01b0 \u0111\u1ec1u cho hay, t\u00ecnh ti\u1ebft vi ph\u1ea1m c\u1ee7a T&A Ogilvy v\u00e0 Vinastas r\u00f5 r\u00e0ng \u1ea3nh h\u01b0\u1edfng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn…. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c x\u1eed ph\u1ea1t vi ph\u1ea1m h\u00e0nh ch\u00ednh c\u00f4ng ty truy\u1ec1n th\u00f4ng tr\u00ean kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec. Vi\u1ec7c \u1edf \u0111\u00e2y c\u1ea7n l\u00e0m r\u00f5 c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c \u0111\u1ee9ng \u0111\u1eb1ng sau v\u1ee5 vi\u1ec7c, d\u1ee5ng \u00fd l\u00e0 g\u00ec? T\u1ea1i sao l\u1ea1i c\u00f3 h\u1ee3p \u0111\u1ed3ng truy\u1ec1n th\u00f4ng li\u00ean quan \u0111\u1ebfn n\u01b0\u1edbc m\u1eafm trong khi n\u01b0\u1edbc m\u1eafm hi\u1ec7n \u0111ang kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 c\u1ed1 an to\u00e0n th\u1ef1c ph\u1ea9m n\u00e0o.<\/p>\n

Theo Lu\u1eadt s\u01b0 Truy\u1ec1n, hi\u1ec7n c\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn so s\u00e1nh v\u1edbi nh\u1eefng thi\u1ec7t h\u1ea1i th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t n\u01b0\u1edbc m\u1eafm truy\u1ec1n th\u1ed1ng ph\u00e1t sinh t\u1eeb v\u1ee5 vi\u1ec7c th\u00ec m\u1ee9c ph\u1ea1t k\u1ec3 tr\u00ean c\u00f2n kh\u00e1 \u201ckhi\u00eam t\u1ed1n\u201d. Nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng s\u1edf d\u0129 c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c c\u00f3 h\u00e0nh vi vi ph\u1ea1m ph\u00e1p lu\u1eadt m\u1ed9t ph\u1ea7n l\u00e0 do ch\u1ebf t\u00e0i x\u1eed l\u00fd c\u00f2n nh\u1eb9.<\/p>\n

“Lu\u1eadt quy \u0111\u1ecbnh th\u00ec x\u1eed l\u00fd vi ph\u1ea1m ph\u1ea3i \u0111\u00fang h\u00e0nh vi, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 khung h\u00ecnh ph\u1ea1t. Tuy nhi\u00ean \u0111\u1ed1i v\u1edbi DN, m\u1ed9t t\u1ed5 ch\u1ee9c th\u00ec uy t\u00edn l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. S\u1ef1 quay l\u01b0ng c\u1ee7a x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi Vinastas v\u00e0 T&A Ogilvy l\u00e0 ch\u1ebf t\u00e0i m\u1ea1nh m\u1ebd nh\u1ea5t v\u00e0 c\u0169ng l\u00e0 b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 cho h\u1ecd v\u00e0 c\u1ea3nh b\u00e1o c\u00e1c DN kh\u00e1c”, Lu\u1eadt s\u01b0 Truy\u1ec1n cho hay.<\/p>\n

V\u1ec1 \u0111i\u1ec3m n\u00f3ng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u T&A Ogilvy, ngay sau khi th\u00f4ng tin nh\u00e0 t\u00e0i tr\u1ee3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng b\u1ea3n n\u01b0\u1edbc m\u1eafm b\u1ecb \u0111\u01b0a ra, \u00f4ng Nguy\u1ec5n Thanh S\u01a1n, ng\u01b0\u1eddi s\u00e1ng l\u1eadp T&A Ogilvy cho bi\u1ebft, \u0111\u00e3 r\u1eddi c\u00f4ng ty tr\u00ean t\u1eeb th\u00e1ng 7\/2016, tr\u01b0\u1edbc khi s\u1ef1 c\u1ed1 truy\u1ec1n th\u00f4ng v\u1ec1 n\u01b0\u1edbc m\u1eafm (th\u00e1ng 10\/2016). Tuy nhi\u00ean, \u0111\u00fang v\u1ec1 g\u00f3c \u0111\u1ed9 ph\u00e1p l\u00fd Lu\u1eadt s\u01b0 Truy\u1ec1n cho r\u1eb1ng: S\u1ef1 th\u1eadt ch\u01b0a h\u1eb3n \u0111\u00fang nh\u01b0 v\u1eady.<\/p>\n

Theo \u00f4ng Truy\u1ec1n cho bi\u1ebft, hi\u1ec7n tra c\u1ee9u tr\u00ean c\u1ed5ng d\u1eef li\u1ec7u qu\u1ed1c gia v\u1ec1 \u0111\u0103ng k\u00fd doanh nghi\u1ec7p v\u00e0 thu\u1ebf, \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, \u00f4ng Nguy\u1ec5n Thanh S\u01a1n hi\u1ec7n v\u1eabn \u0111ang l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n theo ph\u00e1p lu\u1eadt c\u1ee7a T&A Ogilvy.<\/p>\n

Lu\u1eadt s\u01b0 Truy\u1ec1n kh\u1eb3ng \u0111\u1ecbnh: “Vi\u1ec7c \u00f4ng Nguy\u1ec5n Thanh S\u01a1n \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 ng\u01b0\u1eddi x\u00e1c l\u1eadp c\u00e1c giao d\u1ecbch tr\u00ean danh ngh\u0129a c\u1ee7a T&A Ogilvy, m\u00e0 trong s\u1ed1 \u0111\u00f3 c\u00f3 h\u1ee3p \u0111\u1ed3ng t\u00e0i tr\u1ee3 v\u1edbi Vinastas, \u0111\u1ed3ng th\u1eddi c\u00f3 ngh\u0129a v\u1ee5 li\u00ean \u0111\u1edbi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 vi ph\u1ea1m ph\u00e1p lu\u1eadt (n\u1ebfu c\u00f3) ph\u00e1t sinh t\u1eeb vi\u1ec7c x\u00e1c l\u1eadp c\u00e1c giao d\u1ecbch n\u00eau tr\u00ean”.<\/p>\n

C\u00f9ng quan \u0111i\u1ec3m v\u1edbi hai v\u1ecb lu\u1eadt s\u01b0 tr\u00ean, Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Anh T\u00fa – \u0110o\u00e0n lu\u1eadt s\u01b0 TP H\u00e0 N\u1ed9i cho r\u0103\u0300ng: N\u1ebfu ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c x\u00e1c \u0111\u1ecbnh vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m tr\u01b0\u1edbc ph\u00e1p lu\u1eadt T&A Ogilvy ch\u1ec9 l\u00e0 nh\u00e0 “t\u00e0i tr\u1ee3” cho chi\u1ebfn d\u1ecbch b\u1eb1ng ti\u1ec1n, ph\u01b0\u01a1ng ph\u00e1p th\u00ec kh\u00f3 c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

“T&A Ogilvy ch\u1ec9 l\u00e0 c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, kh\u00f4ng c\u00f3 c\u1ea1nh tranh, kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m n\u00ean kh\u00f4ng c\u00f3 l\u00fd do g\u00ec m\u00e0 h\u1ecd t\u00e0i tr\u1ee3 kh\u1ea3o s\u00e1t c\u1ee7a Vinastas. C\u1ea7n l\u00e0m r\u00f5 ai \u0111\u1ee9ng \u0111\u1eb1ng sau thu\u00ea T&A Ogilvy, c\u1ea7n l\u00e0m r\u00f5 t\u00ednh ch\u1ea5t kh\u00f4ng l\u00e0nh m\u1ea1nh c\u00f3 y\u1ebfu t\u1ed1 “li\u00ean minh” trong c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh”, lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Anh T\u00fa no\u0301i.<\/p>\n

Nguy\u1ec5n Tuy\u1ec1n<\/strong><\/p>\n

——————–<\/p>\n

D\u00e2n tr\u00ed (D\u00f2ng s\u1ef1 ki\u1ec7n) 03-12-2016<\/em><\/strong><\/p>\n

http:\/\/dantri.com.vn\/kinh-doanh\/co-hay-khong-ta-ogilvy-lap-lien-minh-truyen-thong-khao-sat-nuoc-mam-20161203092731827.htm<\/em><\/a><\/p>\n

(96\/899)<\/em>","protected":false},"excerpt":{"rendered":"

(DT) – Li\u00ean quan \u0111\u1ebfn v\u1ee5 T&A Ogilvy t\u00e0i tr\u1ee3 cho kh\u1ea3o s\u00e1t n\u01b0\u1edbc m\u1eafm c\u1ee7a Hi\u1ec7p h\u1ed9i Ti\u00eau chu\u1ea9n v\u00e0 B\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam (Vinastas) g\u00e2y r\u00fang \u0111\u1ed9ng d\u01b0 lu\u1eadn th\u1eddi gian g\u1ea7n \u0111\u00e2y do th\u00f4ng tin sai ph\u1ea1m, ph\u00f3ng vi\u00ean D\u00e2n Tr\u00ed c\u00f3 cu\u1ed9c trao \u0111\u1ed5i v\u1edbi nhi\u1ec1u lu\u1eadt s\u01b0, […]<\/p>\n","protected":false},"author":1,"featured_media":18914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,26],"tags":[],"class_list":["post-18913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-legal-media"],"acf":[],"yoast_head":"\n1.447. 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