{"id":21847,"date":"2014-09-18T11:55:08","date_gmt":"2014-09-18T04:55:08","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=21847"},"modified":"2022-05-18T12:22:40","modified_gmt":"2022-05-18T05:22:40","slug":"558-go-tran-quang-cao-tho-phao","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/558-go-tran-quang-cao-tho-phao\/","title":{"rendered":"558. G\u1ee1 tr\u1ea7n qu\u1ea3ng c\u00e1o: Th\u1edf ph\u00e0o!"},"content":{"rendered":"

(NL\u0110) – 15% l\u00e0 m\u1ee9c tr\u1ea7n chi cho qu\u1ea3ng c\u00e1o m\u00e0 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ph\u00e9p h\u1ea1ch to\u00e1n v\u00e0o chi ph\u00ed h\u1ee3p l\u00fd \u0111\u1ec3 t\u00ednh thu\u1ebf. Nh\u1eadn th\u1ea5y quy \u0111\u1ecbnh n\u00e0y \u201ctr\u00f3i ch\u00e2n\u201d doanh nghi\u1ec7p, c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc \u0111ang t\u00ednh to\u00e1n, \u0111\u1ec1 xu\u1ea5t g\u1ee1 b\u1ecf h\u1eb3n ho\u1eb7c n\u1edbi bi\u00ean \u0111\u1ed9<\/strong><\/p>\n

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B\u1ed9 T\u00e0i ch\u00ednh \u0111ang chu\u1ea9n b\u1ecb \u0111\u1ec1 xu\u1ea5t Qu\u1ed1c h\u1ed9i b\u1ecf m\u1ee9c tr\u1ea7n kh\u1ed1ng ch\u1ebf 15% \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 kho\u1ea3n chi ph\u00ed qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb, khuy\u1ebfn m\u00e3i c\u1ee7a doanh nghi\u1ec7p (DN) nh\u1eb1m t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho DN gia t\u0103ng qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh, n\u0103ng l\u1ef1c c\u1ea1nh tranh. \u0110\u1ed9ng th\u00e1i n\u00e0y tuy \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean gia \u0111\u00e1nh gi\u00e1 l\u00e0 mu\u1ed9n nh\u01b0ng r\u1ea5t t\u00edch c\u1ef1c.<\/div>\n
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Th\u1eddi \u0111i\u1ec3m n\u00e0y\u00a0l\u00e0 ph\u00f9 h\u1ee3p<\/strong><\/p>\n

Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c, Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Lu\u1eadt ANVI<\/span>, cho r\u1eb1ng \u0111\u1ed9ng th\u00e1i g\u1ee1 tr\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a c\u01a1 quan nh\u00e0 n\u01b0\u1edbc l\u00e0 qu\u00e1 ch\u1eadm b\u1edfi nhi\u1ec1u DN, nh\u1ea5t l\u00e0 c\u00e1c DN m\u1edbi th\u00e0nh l\u1eadp, \u0111\u00e3 b\u1ecb thi\u1ec7t h\u1ea1i nhi\u1ec1u v\u00ec quy \u0111\u1ecbnh n\u00e0y. Theo \u00f4ng, c\u1ea7n x\u00fac ti\u1ebfn s\u1eeda n\u1ed9i dung n\u00e0y trong lu\u1eadt ngay l\u1eadp t\u1ee9c, s\u1edbm ng\u00e0y n\u00e0o s\u1ebd gi\u00fap \u00edch cho DN ng\u00e0y \u0111\u00f3.<\/p>\n

\u201cKh\u00f4ng th\u1ec3 n\u00f3i g\u1ee1 tr\u1ea7n m\u00e0 kh\u00f4ng s\u1eeda lu\u1eadt b\u1edfi n\u1ed9i dung n\u00e0y n\u1eb1m trong Lu\u1eadt Thu\u1ebf thu nh\u1eadp DN (ra \u0111\u1eddi n\u0103m 2007) v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c gi\u1eef trong Lu\u1eadt Thu\u1ebf thu nh\u1eadp DN s\u1eeda \u0111\u1ed5i c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 1-1-2014. C\u1ea7n kh\u1ea9n c\u1ea5p \u0111\u01b0a ra tr\u00ecnh Qu\u1ed1c h\u1ed9i trong k\u1ef3 h\u1ecdp th\u00e1ng 10 t\u1edbi \u0111\u1ec3 th\u00f4ng qua s\u1eeda lu\u1eadt ngay, kh\u00f4ng c\u1ea7n th\u00ed \u0111i\u1ec3m g\u00ec n\u1eefa\u201d – lu\u1eadt s\u01b0 \u0110\u1ee9c ki\u1ebfn ngh\u1ecb.<\/p>\n

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\"Vi\u1ec7c<\/em><\/div>\n
Vi\u1ec7c g\u1ee1 tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o s\u1ebd t\u1ea1o ra s\u1ef1 b\u00ecnh \u0111\u1eb3ng r\u00f5 r\u00e0ng h\u01a1n gi\u1eefa c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i v\u00e0 doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u1ea2nh: HO\u00c0NG TRI\u1ec0U<\/em><\/div>\n<\/div>\n

Nguy\u00ean nh\u00e2n, theo \u00f4ng \u0110\u1ee9c, l\u00e0 do nh\u00e0 n\u01b0\u1edbc \u0111\u00e3 c\u00f3 quy \u0111\u1ecbnh qu\u1ea3n l\u00fd h\u00f3a \u0111\u01a1n, ch\u1ee9ng t\u1eeb h\u1ee3p ph\u00e1p, h\u1ee3p l\u1ec7 m\u00e0 c\u00f2n ti\u1ebfp t\u1ee5c qu\u1ea3n l\u00fd t\u1ec9 l\u1ec7 c\u1ed1 \u0111\u1ecbnh chi ph\u00ed th\u00ec tr\u00e1i v\u1edbi nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a h\u1ea1ch to\u00e1n kinh doanh. \u201cNhi\u1ec1u kho\u1ea3n chi d\u00f9 c\u00f3 \u0111\u1ee7 h\u00f3a \u0111\u01a1n, ch\u1ee9ng t\u1eeb h\u1ee3p ph\u00e1p, h\u1ee3p l\u1ec7 100% nh\u01b0ng c\u0169ng ch\u01b0a ch\u1eafc \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o chi ph\u00ed. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, DN d\u00f9 l\u1ed7 nh\u01b0ng v\u1eabn b\u1ecb coi l\u00e0 l\u00e3i n\u1ebfu chi\u1ebfu theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt v\u00e0 ph\u1ea3i n\u1ed9p thu\u1ebf thu nh\u1eadp DN. \u0110i\u1ec1u n\u00e0y l\u00e0 v\u00f4 l\u00fd\u201d – \u00f4ng \u0110\u1ee9c ph\u00e2n t\u00edch.<\/p>\n

Trong khi \u0111\u00f3, theo \u00f4ng Nguy\u1ec5n Minh Th\u1ee5y, chuy\u00ean gia c\u1ee7a Vi\u1ec7n Kinh t\u1ebf – T\u00e0i ch\u00ednh, sau khi c\u00f3 quy\u1ebft \u0111\u1ecbnh n\u1edbi tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o t\u1eeb 10% l\u00ean 15% v\u00e0o n\u0103m ngo\u00e1i th\u00ec l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc g\u1ee1 h\u1eb3n tr\u1ea7n qu\u1ea3ng c\u00e1o cho c\u00e1c DN l\u00e0 ho\u00e0n to\u00e0n h\u1ee3p l\u00fd. \u201cTr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u00e3 nghi\u00ean c\u1ee9u k\u1ef9 v\u1ea5n \u0111\u1ec1 n\u00e0y v\u00e0 c\u0169ng \u0111\u1ec1 xu\u1ea5t t\u1eebng b\u01b0\u1edbc n\u00e2ng tr\u1ea7n, g\u1ee1 tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o. Vi\u1ec7c th\u1ef1c hi\u1ec7n ph\u1ea3i \u0111i t\u1eebng b\u01b0\u1edbc b\u1edfi ph\u1ea3i xin \u00fd ki\u1ebfn c\u00e1c b\u1ed9 – ng\u00e0nh li\u00ean quan, \u0111\u1ed3ng th\u1eddi c\u0169ng ph\u1ea3i duy tr\u00ec tr\u1ea7n qu\u1ea3ng c\u00e1o m\u1ed9t th\u1eddi gian \u0111\u1ec3 \u0111\u1ec1 ph\u00f2ng t\u00ecnh tr\u1ea1ng DN l\u1ee3i d\u1ee5ng c\u1ea1nh tranh b\u1ea5t b\u00ecnh \u0111\u1eb3ng\u201d – \u00f4ng Th\u1ee5y cho bi\u1ebft.<\/p>\n

Theo \u00f4ng Th\u1ee5y, hi\u1ec7n nay, t\u01b0\u01a1ng quan l\u1ef1c l\u01b0\u1ee3ng gi\u1eefa c\u00e1c DN tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau, DN c\u0169ng c\u1ea7n linh ho\u1ea1t h\u01a1n trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 n\u00ean g\u1ee1 tr\u1ea7n v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y l\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n

Nhi\u1ec1u b\u00ean c\u00f9ng c\u00f3 l\u1ee3i<\/strong><\/p>\n

M\u1ee9c tr\u1ea7n 15% chi ph\u00ed \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng chung cho c\u00e1c DN n\u1ed9i \u0111\u1ecba v\u00e0 DN c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i (FDI). M\u1eb7c d\u00f9 DN FDI c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o theo chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty m\u1eb9 nh\u01b0ng \u00edt nhi\u1ec1u v\u1eabn b\u1ecb \u1ea3nh h\u01b0\u1edfng khi s\u1ea3n xu\u1ea5t – kinh doanh t\u1ea1i Vi\u1ec7t Nam n\u00ean vi\u1ec7c g\u1ee1 tr\u1ea7n s\u1ebd g\u00f3p ph\u1ea7n thu h\u00fat \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i. Khi \u0111\u00f3, c\u00e1c DN ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh m\u1ea1nh s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ea9y m\u1ea1nh ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh, nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m, n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh.<\/p>\n

Theo \u00f4ng Nguy\u1ec5n V\u0103n Vi\u1ec7t, Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Bia – R\u01b0\u1ee3u – N\u01b0\u1edbc gi\u1ea3i kh\u00e1t Vi\u1ec7t Nam, c\u00e1c DN s\u1ea3n xu\u1ea5t – kinh doanh bia \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 c\u00f3 chi ph\u00ed qu\u1ea3ng c\u00e1o chi\u1ebfm \u0111\u1ebfn 20%-30%. Khi s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n, ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111i v\u00e0o \u1ed5n \u0111\u1ecbnh th\u00ec chi ph\u00ed n\u00e0y ch\u1ec9 chi\u1ebfm d\u01b0\u1edbi 10%.<\/p>\n

\u201c\u00c1p tr\u1ea7n chi ph\u00ed \u1edf m\u1ee9c 15% l\u00e0 c\u1ee9ng nh\u1eafc b\u1edfi l\u00fac DN th\u1ea5y c\u1ea7n th\u00ec h\u1ecd chi, kh\u00f4ng c\u1ea7n th\u00ec h\u1ecd th\u00f4i. Quan tr\u1ecdng l\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed khai b\u00e1o l\u00e0 chi ph\u00ed th\u1ef1c hay \u1ea3o ch\u1ee9 kh\u00f4ng th\u1ec3 qu\u1ea3n ki\u1ec3u h\u00e0nh ch\u00ednh\u201d – \u00f4ng Vi\u1ec7t nh\u1eadn x\u00e9t. \u00d4ng c\u0169ng cho r\u1eb1ng g\u1ee1 tr\u1ea7n l\u00e0 h\u1ee3p l\u00fd b\u1edfi th\u1eddi \u0111i\u1ec3m n\u00e0y, c\u00e1c DN r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng s\u1ea3n xu\u1ea5t – kinh doanh kh\u00f3 kh\u0103n, c\u00e1c m\u1eb7t h\u00e0ng bia \u0111ang b\u00e3o h\u00f2a, s\u1ea3n l\u01b0\u1ee3ng s\u1ee5t gi\u1ea3m… G\u1ee1 b\u1ecf tr\u1ea7n c\u0169ng s\u1ebd gi\u00fap DN n\u1ed9i \u0111\u1ecba t\u0103ng s\u1ee9c c\u1ea1nh tranh \u0111\u1ed1i v\u1edbi DN FDI b\u1edfi kh\u1ed1i n\u00e0y b\u1ecb thi\u1ec7t h\u1ea1i \u00edt h\u01a1n DN trong n\u01b0\u1edbc khi \u00e1p tr\u1ea7n.<\/p>\n

N\u00f3i th\u00eam v\u1ec1 l\u1ee3i \u00edch c\u1ee7a g\u1ee1 tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o, \u00f4ng Nguy\u1ec5n C\u00f4ng Su\u1ea5t, Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Ch\u1ebf bi\u1ebfn d\u1ea7u th\u1ef1c v\u1eadt v\u00e0 th\u1ef1c ph\u1ea9m Vi\u1ec7t Nam (\u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ea5c Vinaga), ph\u00e2n t\u00edch: \u201cKh\u00f4ng DN n\u00e0o b\u1ecf ra nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m n\u1ebfu nh\u01b0 kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty m\u00ecnh. Khi r\u00e0o c\u1ea3n v\u1ec1 h\u1ea1n ch\u1ebf m\u1ee9c kh\u1ea5u tr\u1eeb thu\u1ebf c\u00e1c chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c b\u1ecf \u0111i, h\u1ecd s\u1ebd ch\u1ee7 \u0111\u1ed9ng t\u00ednh to\u00e1n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o h\u1ee3p l\u00fd nh\u1ea5t nh\u01b0 \u01b0u ti\u00ean giai \u0111o\u1ea1n \u0111\u1ea7u th\u00e0nh l\u1eadp, gi\u1ea3m b\u1edbt v\u00e0o giai \u0111o\u1ea1n sau. T\u1eeb \u0111\u00f3, gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng b\u1ecb \u0111\u1ed9i l\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng \u0111\u01b0\u1ee3c l\u1ee3i\u201d.<\/p>\n

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\u201cB\u1ed9 T\u00e0i ch\u00ednh \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t Ch\u00ednh ph\u1ee7 b\u1ecf tr\u1ea7n khuy\u1ebfn m\u00e3i. N\u1ebfu nh\u01b0 b\u1ecf \u0111\u01b0\u1ee3c c\u1ea3 tr\u1ea7n khuy\u1ebfn m\u00e3i l\u1eabn tr\u1ea7n qu\u1ea3ng c\u00e1o th\u00ec h\u00e0ng Vi\u1ec7t s\u1ebd \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhanh h\u01a1n, g\u1ea7n g\u0169i h\u01a1n\u201d.<\/p>\n

B\u00e0 \u0110inh Th\u1ecb M\u1ef9 Loan<\/strong>,\u00a0Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i B\u00e1n l\u1ebb Vi\u1ec7t Nam<\/em><\/p>\n<\/div>\n

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NG\u01b0\u1edcI TRONG CU\u1ed8C L\u00caN TI\u1ebeNG<\/strong><\/p>\n

G\u1ee1 tr\u1ea7n, r\u1ed3i sao n\u1eefa?<\/em><\/strong><\/p>\n

C\u00e1c DN n\u01b0\u1edbc ngo\u00e0i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ea5t t\u1ed1t, v\u1eeba t\u1ea1i Vi\u1ec7t Nam b\u1eb1ng ng\u00e2n s\u00e1ch c\u00f4ng ty \u1edf Vi\u1ec7t Nam v\u1eeba t\u1ea1i n\u01b0\u1edbc ngo\u00e0i b\u1eb1ng ng\u00e2n s\u00e1ch c\u1ee7a t\u1eadp \u0111o\u00e0n \u1edf n\u01b0\u1edbc ngo\u00e0i, n\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft r\u1ed9ng r\u00e3i. Trong khi \u0111\u00f3, DN trong n\u01b0\u1edbc kh\u00f4ng l\u00e0m nh\u01b0 v\u1eady \u0111\u01b0\u1ee3c v\u00ec b\u1ecb kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o kh\u00f4ng v\u01b0\u1ee3t 15% t\u1ed5ng chi ph\u00ed \u0111\u01b0\u1ee3c kh\u1ea5u tr\u1eeb thu\u1ebf thu nh\u1eadp DN (t\u1ea1i Trung Qu\u1ed1c t\u00ednh 15% tr\u00ean t\u1ed5ng doanh thu). G\u1ee1 tr\u1ea7n 15% l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i cho DN, nh\u1ea5t l\u00e0 trong giai \u0111o\u1ea1n c\u1ea1nh tranh s\u1eafp t\u1edbi khi khu v\u1ef1c thu\u1ebf quan ASEAN, ASEAN+1 b\u1eb1ng 0, n\u1ebfu ch\u00fang ta kh\u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00ec r\u1ea5t kh\u00f3 c\u1ea1nh tranh.<\/em><\/p>\n

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\"G\u1ee1<\/div>\n
N\u1edbi bi\u00ean \u0111\u1ed9 chi ph\u00ed qu\u1ea3ng c\u00e1o c\u0169ng m\u1edf ra th\u1ecb tr\u01b0\u1eddng l\u1edbn cho c\u00e1c c\u00f4ng ty l\u00e0m d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o. S\u1eed d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y nh\u01b0 th\u1ebf n\u00e0o t\u00f9y thu\u1ed9c v\u00e0o m\u1ed7i DN. D\u0129 nhi\u00ean, c\u00e1c DN n\u01b0\u1edbc ngo\u00e0i nhi\u1ec1u v\u1ed1n s\u1ebd \u0111\u1ea9y m\u1ea1nh qu\u1ea3ng c\u00e1o h\u01a1n, DN nh\u1ecf c\u0169ng d\u1ec5 \u201cc\u1ef1a qu\u1eady\u201d h\u01a1n ch\u1ee9 nh\u01b0 l\u00e2u nay h\u1ecd r\u1ea5t kh\u00f3 t\u00ednh to\u00e1n.<\/em><\/div>\n<\/div>\n

V\u1ea5n \u0111\u1ec1 l\u00e0 sau khi g\u1ee1 b\u1ecf tr\u1ea7n 15% th\u00ec c\u01a1 ch\u1ebf n\u00e0o cho DN th\u1ef1c hi\u1ec7n? L\u00e2u nay, v\u1ea5n \u0111\u1ec1 chi ph\u00ed n\u00e0o \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn l\u00e0 chi ph\u00ed h\u1ee3p l\u00fd \u0111\u1ec3 kh\u1ea5u tr\u1eeb thu\u1ebf, chi ph\u00ed n\u00e0o kh\u00f4ng \u0111\u01b0\u1ee3c lu\u00f4n l\u00e0 b\u0103n kho\u0103n c\u1ee7a DN v\u00e0 t\u00f9y thu\u1ed9c nhi\u1ec1u v\u00e0o ph\u00e1n quy\u1ebft c\u1ee7a c\u01a1 quan thu\u1ebf.<\/em><\/p>\n

\u00d4ng Ph\u1ea1m Ng\u1ecdc H\u01b0ng,<\/strong>\u00a0<\/em>Ph\u00f3 Ch\u1ee7 t\u1ecbch Th\u01b0\u1eddng tr\u1ef1c Hi\u1ec7p h\u1ed9i DN TP HCM<\/em><\/p>\n

 <\/p>\n

T\u1ea1o s\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng<\/em><\/strong><\/p>\n

\n
\"G\u1ee1<\/div>\n
Hi\u1ec7n nay, chi ph\u00ed b\u1ecb kh\u1ed1ng ch\u1ebf 15% bao g\u1ed3m c\u1ea3 chi cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i. \u0110\u1ed1i v\u1edbi m\u1ed9t DN, 2 lo\u1ea1i chi ph\u00ed n\u00e0y c\u00f3 \u00fd ngh\u0129a kh\u00e1c nhau. Qu\u1ea3ng c\u00e1o nh\u1eb1m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a DN \u0111\u00f3 v\u00e0 c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, trong khi khuy\u1ebfn m\u00e3i nh\u1eafm t\u1edbi l\u1ee3i \u00edch c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c ngay \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong nh\u1eefng giai \u0111o\u1ea1n kh\u00e1c nhau t\u00f9y nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. V\u00ec th\u1ebf, trong l\u1ed9 tr\u00ecnh g\u1ee1 b\u1ecf ho\u00e0n to\u00e0n vi\u1ec7c kh\u1ed1ng ch\u1ebf chi ph\u00ed n\u00e0y, thi\u1ebft ngh\u0129 c\u00f3 th\u1ec3 chia l\u00e0m 2 giai \u0111o\u1ea1n \u0111\u1ec3 h\u00e0i h\u00f2a l\u1ee3i \u00edch c\u1ee7a DN v\u00e0 ng\u00e2n s\u00e1ch nh\u00e0 n\u01b0\u1edbc. Tr\u01b0\u1edbc h\u1ebft, c\u00f3 th\u1ec3 ch\u1ec9 n\u00ean kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o r\u1ed3i ti\u1ebfn d\u1ea7n \u0111\u1ebfn g\u1ee1 b\u1ecf ho\u00e0n to\u00e0n vi\u1ec7c kh\u1ed1ng ch\u1ebf c\u1ea3 chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 chi ph\u00ed khuy\u1ebfn m\u00e3i trong th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/em><\/div>\n<\/div>\n

S\u1eeda \u0111\u1ed5i theo chi\u1ec1u h\u01b0\u1edbng n\u00e0y, c\u00e1c DN s\u1ebd ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u01a1 c\u1ea5u chi ph\u00ed \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1t nh\u1ea5t. Ngo\u00e0i ra, vi\u1ec7c g\u1ee1 b\u1ecf quy \u0111\u1ecbnh kh\u1ed1ng ch\u1ebf s\u1ebd t\u1ea1o s\u00e2n ch\u01a1i c\u00f4ng b\u1eb1ng cho c\u00e1c DN mu\u1ed1n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ee7a m\u00ecnh trong t\u1ea5t c\u1ea3 l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t, th\u01b0\u01a1ng m\u1ea1i, d\u1ecbch v\u1ee5.<\/em><\/p>\n

\u00d4ng Tr\u01b0\u01a1ng V\u0103n To\u00e0n<\/strong>, Gi\u00e1m \u0111\u1ed1c \u0110\u1ed1i ngo\u1ea1i v\u00e0\u00a0<\/em>ph\u00e1p l\u00fd C\u00f4ng ty FrieslandCampina Vi\u1ec7t Nam<\/em><\/p>\n

 <\/p>\n

L\u1ee3i cho n\u1ec1n kinh t\u1ebf<\/em><\/strong><\/p>\n

\n
\"G\u1ee1<\/div>\n
V\u1ea5n \u0111\u1ec1 g\u1ee1 b\u1ecf tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e0n th\u1ea3o nhi\u1ec1u n\u0103m nay v\u00e0 ch\u1ee7 tr\u01b0\u01a1ng t\u1eebng b\u01b0\u1edbc th\u00e1o g\u1ee1 d\u1ea7n. Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam r\u1ea5t \u1ee7ng h\u1ed9 B\u1ed9 T\u00e0i ch\u00ednh \u0111\u1ec1 xu\u1ea5t g\u1ee1 b\u1ecf tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00ec n\u1ebfu l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, DN c\u00f3 \u0111i\u1ec1u ki\u1ec7n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh; ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng c\u00f3 nhi\u1ec1u th\u00f4ng tin, nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n.<\/em><\/div>\n<\/div>\n

B\u1ecf tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ngu\u1ed3n thu thu\u1ebf thu nh\u1eadp DN v\u00ec DN l\u00e0m \u0103n thu\u1eadn l\u1ee3i, c\u00f3 l\u00e3i nhi\u1ec1u h\u01a1n th\u00ec s\u1ebd \u0111\u00f3ng thu\u1ebf nhi\u1ec1u h\u01a1n. Nh\u00ecn to\u00e0n c\u1ee5c, n\u1ec1n kinh t\u1ebf s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u h\u01a1n, qua \u0111\u00f3 th\u00fac \u0111\u1ea9y kinh t\u1ebf ph\u00e1t tri\u1ec3n. C\u0169ng kh\u00f4ng lo DN chi cho qu\u1ea3ng c\u00e1o nhi\u1ec1u, h\u1ea1ch to\u00e1n chi ph\u00ed \u0111\u00f3 v\u00e0o gi\u00e1 th\u00e0nh. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, DN s\u1ebd ph\u1ea3i t\u00ednh to\u00e1n k\u1ef9 c\u00e0ng, n\u1ebfu v\u00ec t\u0103ng qu\u1ea3ng c\u00e1o m\u00e0 \u0111\u1ea9y gi\u00e1 th\u00e0nh l\u00ean cao th\u00ec s\u1ebd kh\u00f4ng b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c.<\/em><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c g\u1ee1 b\u1ecf tr\u1ea7n n\u00e0y thu\u1eadn theo xu h\u01b0\u1edbng chung c\u1ee7a th\u1ebf gi\u1edbi. Vi\u1ec7t Nam \u0111ang h\u1ed9i nh\u1eadp v\u00e0 chu\u1ea9n b\u1ecb h\u1ed9i nh\u1eadp s\u00e2u r\u1ed9ng h\u01a1n th\u00ec ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh theo lu\u1eadt ph\u00e1p, th\u00f4ng l\u1ec7 qu\u1ed1c t\u1ebf \u0111\u1ec3 thu h\u00fat \u0111\u1ea7u t\u01b0.<\/em><\/p>\n

\u00d4ng Tr\u1ea7n H\u00f9ng,<\/strong>\u00a0Ph\u00f3 Ch\u1ee7 t\u1ecbch ki\u00eam\u00a0<\/em>T\u1ed5ng Th\u01b0 k\u00fd Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam<\/em><\/p>\n

THANH NH\u00c2N<\/strong> ghi<\/em><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Ph\u01b0\u01a1ng Nhung<\/strong><\/p>\n

——————<\/p>\n

Ng\u01b0\u1eddi lao \u0111\u1ed9ng (Th\u1eddi s\u1ef1\u00a0 trong n\u01b0\u1edbc) 20-9-2014:<\/em><\/strong><\/p>\n

http:\/\/nld.com.vn\/thoi-su-trong-nuoc\/go-tran-quang-cao-tho-phao-20140920211023251.htm<\/em><\/p>\n

(218\/1.842)<\/em>","protected":false},"excerpt":{"rendered":"

(NL\u0110) – 15% l\u00e0 m\u1ee9c tr\u1ea7n chi cho qu\u1ea3ng c\u00e1o m\u00e0 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ph\u00e9p h\u1ea1ch to\u00e1n v\u00e0o chi ph\u00ed h\u1ee3p l\u00fd \u0111\u1ec3 t\u00ednh thu\u1ebf. Nh\u1eadn th\u1ea5y quy \u0111\u1ecbnh n\u00e0y \u201ctr\u00f3i ch\u00e2n\u201d doanh nghi\u1ec7p, c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc \u0111ang t\u00ednh to\u00e1n, \u0111\u1ec1 xu\u1ea5t g\u1ee1 b\u1ecf h\u1eb3n ho\u1eb7c n\u1edbi bi\u00ean \u0111\u1ed9 B\u1ed9 T\u00e0i ch\u00ednh […]<\/p>\n","protected":false},"author":10,"featured_media":21863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,26],"tags":[],"class_list":["post-21847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-legal-media"],"acf":[],"yoast_head":"\n558. G\u1ee1 tr\u1ea7n qu\u1ea3ng c\u00e1o: Th\u1edf ph\u00e0o! - ANVI Law Firm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anvilaw.com\/vi\/558-go-tran-quang-cao-tho-phao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:vi]558. G\u1ee1 tr\u1ea7n qu\u1ea3ng c\u00e1o: Th\u1edf ph\u00e0o![:] - ANVI Law Firm\" \/>\n<meta property=\"og:description\" content=\"(NL\u0110) – 15% l\u00e0 m\u1ee9c tr\u1ea7n chi cho qu\u1ea3ng c\u00e1o m\u00e0 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ph\u00e9p h\u1ea1ch to\u00e1n v\u00e0o chi ph\u00ed h\u1ee3p l\u00fd \u0111\u1ec3 t\u00ednh thu\u1ebf. Nh\u1eadn th\u1ea5y quy \u0111\u1ecbnh n\u00e0y \u201ctr\u00f3i ch\u00e2n\u201d doanh nghi\u1ec7p, c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc \u0111ang t\u00ednh to\u00e1n, \u0111\u1ec1 xu\u1ea5t g\u1ee1 b\u1ecf h\u1eb3n ho\u1eb7c n\u1edbi bi\u00ean \u0111\u1ed9 B\u1ed9 T\u00e0i ch\u00ednh […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/anvilaw.com\/vi\/558-go-tran-quang-cao-tho-phao\/\" \/>\n<meta property=\"og:site_name\" content=\"ANVI Law Firm\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/anvilawfirm\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-18T04:55:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-18T05:22:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/anvilaw.com\/wp-content\/uploads\/2022\/05\/12-chot-99c95.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tr\u01b0\u01a1ng V\u0169 Ho\u00e0ng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@anvilawfirm\" \/>\n<meta name=\"twitter:site\" content=\"@anvilawfirm\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tr\u01b0\u01a1ng V\u0169 Ho\u00e0ng\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/anvilaw.com\/vi\/558-go-tran-quang-cao-tho-phao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/anvilaw.com\/vi\/558-go-tran-quang-cao-tho-phao\/\"},\"author\":{\"name\":\"Tr\u01b0\u01a1ng V\u0169 Ho\u00e0ng\",\"@id\":\"https:\/\/anvilaw.com\/vi\/#\/schema\/person\/2d150c4ef033c94d530c391731b640b9\"},\"headline\":\"558. 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