{"id":32638,"date":"2013-04-22T09:02:58","date_gmt":"2013-04-22T02:02:58","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=32638"},"modified":"2022-07-11T09:10:32","modified_gmt":"2022-07-11T02:10:32","slug":"355-da-den-luc-do-bo-khong-che-tran-chi-phi-quang-cao","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/355-da-den-luc-do-bo-khong-che-tran-chi-phi-quang-cao\/","title":{"rendered":"355. \u0110\u00e3 \u0111\u1ebfn l\u00fac d\u1ee1 b\u1ecf kh\u1ed1ng ch\u1ebf tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o?"},"content":{"rendered":"(\u0110BND) – <\/strong>Hi\u1ec7n t\u1ea1i, h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u kh\u00f4ng c\u00f2n kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o. C\u00e1c chuy\u00ean gia cho r\u1eb1ng, quy \u0111\u1ecbnh v\u1ec1 thu\u1ebf c\u1ee7a Vi\u1ec7t Nam v\u1ec1 l\u00e2u d\u00e0i n\u00ean x\u00f3a b\u1ecf s\u1ef1 kh\u1ed1ng ch\u1ebf n\u00e0y; khi ch\u01b0a x\u00f3a b\u1ecf \u0111\u01b0\u1ee3c th\u00ec c\u1ea7n n\u1edbi r\u1ed9ng m\u1ee9c kh\u1ed1ng ch\u1ebf h\u01a1n n\u1eefa v\u00e0 ph\u00e2n th\u00e0nh c\u00e1c m\u1ee9c kh\u1ed1ng ch\u1ebf kh\u00e1c nhau v\u1edbi t\u1eebng nh\u00f3m m\u1eb7t h\u00e0ng, doanh nghi\u1ec7p kinh doanh \u0111\u1eb7c th\u00f9.<\/strong><\/p>\n

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\u0110i\u1ec3m n, Kho\u1ea3n 1, \u0110i\u1ec1u 9 Lu\u1eadt Thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p hi\u1ec7n h\u00e0nh quy \u0111\u1ecbnh t\u1ef7 l\u1ec7 chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c kh\u1ed1ng ch\u1ebf \u1edf m\u1ee9c 10% t\u1ed5ng chi ph\u00ed \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 15% t\u1ed5ng chi ph\u00ed \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p th\u00e0nh l\u1eadp m\u1edbi trong 3 n\u0103m \u0111\u1ea7u. X\u00e9t trong b\u1ed1i c\u1ea3nh b\u00f9ng n\u1ed5 th\u00f4ng tin truy\u1ec1n th\u00f4ng nh\u01b0 hi\u1ec7n nay, nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng m\u1ee9c kh\u1ed1ng ch\u1ebf n\u00e0y \u0111\u00e3 l\u00e0m h\u1ea1n ch\u1ebf th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p g\u1eb7p kh\u00f3. \u0110\u1eb7c bi\u1ec7t, khi n\u1ec1n kinh t\u1ebf \u0111ang trong giai \u0111o\u1ea1n kh\u00f3 kh\u0103n hi\u1ec7n nay, l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho r\u1ea5t l\u1edbn, th\u00ec quy \u0111\u1ecbnh t\u1ef7 l\u1ec7 kh\u1ed1ng ch\u1ebf qu\u1ea3ng c\u00e1o n\u00e0y l\u1ea1i \u0111ang g\u00f3p ph\u1ea7n c\u1ea3n tr\u1edf vi\u1ec7c k\u00edch c\u1ea7u ti\u00eau d\u00f9ng, l\u01b0u th\u00f4ng h\u00e0ng h\u00f3a.<\/p>\n

\u0110\u1ec3 kh\u1eafc ph\u1ee5c nh\u1eefng h\u1ea1n ch\u1ebf, \u1edf D\u1ef1 th\u1ea3o Lu\u1eadt s\u1eeda \u0111\u1ed5i, b\u1ed5 sung m\u1ed9t s\u1ed1 \u0111i\u1ec1u Lu\u1eadt Thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p chu\u1ea9n b\u1ecb tr\u00ecnh QH xem x\u00e9t th\u00f4ng qua, B\u1ed9 T\u00e0i ch\u00ednh \u0111\u1ec1 xu\u1ea5t n\u00e2ng t\u1ef7 l\u1ec7 kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb, khuy\u1ebfn m\u1ea1i t\u1eeb 10% hi\u1ec7n h\u00e0nh l\u00ean 15%, \u0111\u1ed3ng th\u1eddi b\u1ecf m\u1ee9c \u01b0u \u0111\u00e3i 15% cho c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp 3 n\u0103m \u0111\u1ea7u; lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 kho\u1ea3n chi ra kh\u1ecfi di\u1ec7n chi ph\u00ed kh\u1ed1ng ch\u1ebf nh\u01b0 chi\u1ebft kh\u1ea5u thanh to\u00e1n, chi b\u00e1o bi\u1ebfu, b\u00e1o t\u1eb7ng. Nh\u00ecn chung, v\u1edbi s\u1ef1 s\u1eeda \u0111\u1ed5i n\u00e0y, c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p \u0111\u1ed3ng t\u00ecnh, nh\u01b0ng nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 m\u1eebng m\u1ed9t n\u1eeda, v\u00ec d\u01b0\u1eddng nh\u01b0 s\u1ee3i d\u00e2y tr\u00f3i ch\u1ec9 \u0111\u01b0\u1ee3c n\u1edbi r\u1ed9ng ra, ch\u1ee9 ch\u01b0a \u0111\u01b0\u1ee3c c\u1edfi b\u1ecf!<\/p>\n

Hi\u1ec7n t\u1ea1i, tr\u00ean th\u1ebf gi\u1edbi ch\u1ec9 c\u00f2n v\u00e0i ba n\u01b0\u1edbc duy tr\u00ec quy \u0111\u1ecbnh kh\u1ed1ng ch\u1ebf tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o, trong \u0111\u00f3 c\u00f3 Trung Qu\u1ed1c. T\u1ef7 l\u1ec7 kh\u1ed1ng ch\u1ebf tr\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a qu\u1ed1c gia n\u00e0y l\u00e0 15% tr\u00ean t\u1ed5ng doanh thu h\u1eb1ng n\u0103m, ch\u1ee9 kh\u00f4ng ph\u1ea3i tr\u00ean t\u1ed5ng chi ph\u00ed h\u1ee3p l\u00fd nh\u01b0 quy \u0111\u1ecbnh c\u1ee7a n\u01b0\u1edbc ta. Theo tr\u1ecdng t\u00e0i vi\u00ean Trung t\u00e2m Tr\u1ecdng t\u00e0i Qu\u1ed1c t\u1ebf Vi\u1ec7t Nam (VIAC), Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c,\u00a0<\/em>Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Lu\u1eadt \u00a0ANVI\u00a0<\/em>vi\u1ec7c kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc, b\u1edfi n\u1ebfu c\u00f3 \u00e1p t\u1ef7 l\u1ec7 kh\u1ed1ng ch\u1ebf l\u00e0 1% th\u00ec v\u1edbi ti\u1ec1m l\u1ef1c kinh t\u1ebf m\u1ea1nh, c\u00e1c t\u1eadp \u0111o\u00e0n, doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i v\u1eabn s\u1ebd qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfm l\u0129nh t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng trung \u01b0\u01a1ng v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng. Quan tr\u1ecdng l\u00e0 c\u1ea7n c\u0103n c\u1ee9 h\u00f3a \u0111\u01a1n, ch\u1ee9ng t\u1eeb \u0111\u1ec3 bi\u1ebft c\u00e1c chi ph\u00ed qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1eadt hay kh\u00f4ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 chi bao nhi\u00eau, v\u00ec chi ph\u00ed h\u1ee3p l\u1ec7, h\u1ee3p ph\u00e1p c\u1ee7a doanh nghi\u1ec7p n\u00e0y c\u0169ng ch\u00ednh l\u00e0 thu nh\u1eadp c\u1ee7a doanh nghi\u1ec7p, c\u00e1 nh\u00e2n kh\u00e1c. Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c \u0111\u1ec1 ngh\u1ecb, D\u1ef1 th\u1ea3o Lu\u1eadt n\u00ean d\u1ee1 b\u1ecf gi\u1edbi h\u1ea1n n\u00e0y, ho\u1eb7c n\u1ebfu kh\u00f4ng b\u1ecf th\u00ec c\u0169ng n\u00ean n\u00e2ng t\u1ef7 l\u1ec7 kh\u1ed1ng ch\u1ebf l\u00ean m\u1ee9c 50%.\u00a0<\/em><\/p>\n

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Ngo\u00e0i ra, quy \u0111\u1ecbnh b\u1ecf \u01b0u \u0111\u00e3i \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y c\u0169ng \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t “b\u01b0\u1edbc l\u00f9i” c\u1ee7a d\u1ef1 th\u1ea3o Lu\u1eadt, theo b\u00e0 Nguy\u1ec5n Th\u1ecb Lan H\u01b0\u01a1ng thu\u1ed9c \u0110HQG H\u00e0 N\u1ed9i th\u00ec vi\u1ec7c quy \u0111\u1ecbnh \u0111\u00e1nh \u0111\u1ed3ng \u00e1p d\u1ee5ng m\u1ed9t m\u1ee9c chung \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u00e0 ch\u01b0a c\u00e2n nh\u1eafc \u0111\u1ebfn v\u1ecb tr\u00ed y\u1ebfu th\u1ebf c\u1ee7a c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp v\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf l\u00e0 kh\u00f4ng c\u00f4ng b\u1eb1ng. Th\u1ef1c t\u1ebf, nh\u1eefng doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng s\u1ed1ng c\u00f2n, n\u1ebfu nh\u01b0 quy \u0111\u1ecbnh kh\u1ed1ng ch\u1ebf \u1edf m\u1ee9c 15% th\u00ec th\u1eadt kh\u00f3 \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.\u00a0B\u00e0\u00a0Nguy\u1ec5n Th\u1ecb Lan H\u01b0\u01a1ng \u0111\u1ec1 xu\u1ea5t, b\u00ean c\u1ea1nh ph\u01b0\u01a1ng \u00e1n kh\u1ea5u tr\u1eeb chi ph\u00ed theo\u00a0t\u1ef7 l\u1ec7 %\/t\u1ed5ng chi ph\u00ed c\u0169ng c\u1ea7n \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n kh\u1ea5u tr\u1eeb chi ph\u00ed\/t\u1ed5ng doanh thu v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 b\u1ea3o \u0111\u1ea3m c\u00f4ng b\u1eb1ng cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n

Khi \u0111i\u1ec1u ch\u1ec9nh t\u00ednh gi\u1ea3m tr\u1eeb chi ph\u00ed qu\u1ea3ng c\u00e1o cho doanh nghi\u1ec7p, Chuy\u00ean gia kinh t\u1ebf Nguy\u1ec5n Minh Phong cho r\u1eb1ng, c\u1ea7n tr\u00e1nh s\u1ef1 c\u00e0o b\u1eb1ng m\u00e0 n\u00ean quy \u0111\u1ecbnh theo t\u00ednh ch\u1ea5t t\u1eebng nh\u00f3m ng\u00e0nh v\u00e0 t\u00ednh th\u1eddi gian c\u1ee7a qu\u1ea3ng c\u00e1o. C\u1ee5 th\u1ec3, n\u00ean ph\u00e2n bi\u1ec7t v\u00e0 gi\u1ea3m tr\u1eeb nhi\u1ec1u h\u01a1n chi ph\u00ed qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 so v\u1edbi ng\u00e0nh s\u1ea3n xu\u1ea5t; cho s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh ch\u1ea5t th\u1eddi v\u1ee5, v\u00f2ng \u0111\u1eddi ng\u1eafn h\u1ea1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00f3 v\u00f2ng \u0111\u1eddi d\u00e0i h\u1ea1n. \u0110\u1ed3ng th\u1eddi, c\u1ea7n c\u00f3 \u01b0u \u0111\u00e3i \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u00e1c c\u00f4ng ty m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng. C\u00f9ng v\u1edbi \u0111\u00f3,\u00a0\u00f4ng\u00a0Nguy\u1ec5n Minh Phong cho r\u1eb1ng, t\u00ednh gi\u1ea3m tr\u1eeb chi ph\u00ed qu\u1ea3ng c\u00e1o c\u0169ng c\u1ea7n theo m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. Theo \u0111\u00f3, n\u00ean t\u0103ng m\u1ee9c kh\u1ea5u tr\u1eeb \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u00e0ng n\u1ed9i \u0111\u1ecba, khuy\u1ebfn kh\u00edch h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t theo c\u00f4ng ngh\u1ec7 xanh, s\u1ea1ch; \u0111\u1ed3ng th\u1eddi gi\u1ea3m m\u1ee9c kh\u1ea9u tr\u1eeb chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng.<\/p>\n

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Qu\u1ea3ng c\u00e1o l\u00e0 ho\u1ea1t \u0111\u1ed9ng thi\u1ebft th\u00e2n c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u1ea7n thi\u1ebft trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00ec v\u1eady, nhi\u1ec1u chuy\u00ean gia cho r\u1eb1ng, n\u00ean \u0111\u1ec3 doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng quy\u1ebft \u0111\u1ecbnh chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, v\u1ec1 l\u00e2u d\u00e0i n\u00ean d\u1ee1 b\u1ecf vi\u1ec7c\u00a0kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o. Nh\u00e0 n\u01b0\u1edbc ch\u1ec9 n\u00ean can thi\u1ec7p v\u00e0o ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o nh\u1eb1m b\u1ea3o \u0111\u1ea3m t\u00ednh minh b\u1ea1ch kinh doanh, ng\u0103n ng\u1eeba, x\u1eed l\u00fd c\u00e1c qu\u1ea3ng c\u00e1o sai, qu\u1ea3ng c\u00e1o kh\u00f4ng l\u00e0nh m\u1ea1nh. Trong khi c\u00f2n duy tr\u00ec s\u1ef1 kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o, th\u00ec c\u1ea7n n\u1edbi l\u1ecfng t\u1ef7 l\u1ec7 h\u01a1n n\u1eefa v\u00e0 c\u00f3 c\u00e1c m\u1ee9c tr\u1ea7n kh\u00e1c nhau \u0111\u1ed1i v\u1edbi t\u1eebng nh\u00f3m ng\u00e0nh h\u00e0ng, doanh nghi\u1ec7p c\u1ee5 th\u1ec3.<\/p>\n

T\u1ef1 C\u01b0\u1eddng<\/strong><\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n

\u0110\u1ea1i bi\u1ec3u Nh\u00e2n d\u00e2n 22-4-2013:<\/em><\/strong><\/p>\n

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http:\/\/www.daibieunhandan.vn\/ONA_BDT\/NewsPrint.aspx?newsId=278576<\/a><\/em><\/p>\n

 ","protected":false},"excerpt":{"rendered":"

(\u0110BND) – Hi\u1ec7n t\u1ea1i, h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u kh\u00f4ng c\u00f2n kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o. C\u00e1c chuy\u00ean gia cho r\u1eb1ng, quy \u0111\u1ecbnh v\u1ec1 thu\u1ebf c\u1ee7a Vi\u1ec7t Nam v\u1ec1 l\u00e2u d\u00e0i n\u00ean x\u00f3a b\u1ecf s\u1ef1 kh\u1ed1ng ch\u1ebf n\u00e0y; khi ch\u01b0a x\u00f3a b\u1ecf \u0111\u01b0\u1ee3c th\u00ec c\u1ea7n n\u1edbi r\u1ed9ng m\u1ee9c kh\u1ed1ng ch\u1ebf […]<\/p>\n","protected":false},"author":3,"featured_media":32644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,26],"tags":[],"class_list":["post-32638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-binh-luan-gop-y","category-legal-media"],"acf":[],"yoast_head":"\n355. \u0110\u00e3 \u0111\u1ebfn l\u00fac d\u1ee1 b\u1ecf kh\u1ed1ng ch\u1ebf tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o? - ANVI Law Firm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anvilaw.com\/en\/tieng-viet-355-da-den-luc-do-bo-khong-che-tran-chi-phi-quang-cao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:vi]355. \u0110\u00e3 \u0111\u1ebfn l\u00fac d\u1ee1 b\u1ecf kh\u1ed1ng ch\u1ebf tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o?[:] - ANVI Law Firm\" \/>\n<meta property=\"og:description\" content=\"(\u0110BND) – Hi\u1ec7n t\u1ea1i, h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u kh\u00f4ng c\u00f2n kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o. 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