{"id":32870,"date":"2013-05-16T14:00:13","date_gmt":"2013-05-16T07:00:13","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=32870"},"modified":"2022-07-13T14:03:06","modified_gmt":"2022-07-13T07:03:06","slug":"359-khong-che-ty-le-chi-phi-quang-cao-troi-buoc-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/359-khong-che-ty-le-chi-phi-quang-cao-troi-buoc-doanh-nghiep\/","title":{"rendered":"359. Kh\u1ed1ng ch\u1ebf t\u1ef7 l\u1ec7 chi ph\u00ed qu\u1ea3ng c\u00e1o: Tr\u00f3i bu\u1ed9c doanh nghi\u1ec7p"},"content":{"rendered":"(NL<\/strong>M<\/strong>) <\/strong>– B\u1ed9 T\u00e0i ch\u00ednh \u0111ang tr\u00ecnh Qu\u1ed1c h\u1ed9i d\u1ef1 th\u1ea3o s\u1eeda \u0111\u1ed5i m\u1ed9t s\u1ed1 \u0111i\u1ec3m trong Lu\u1eadt Thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p, trong \u0111\u00f3 c\u00f3 vi\u1ec7c n\u00e2ng t\u1ef7 l\u1ec7 kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i t\u1eeb 10% l\u00ean 15%. S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e3 n\u1edbi l\u1ecfng cho doanh nghi\u1ec7p trong b\u1ed1i c\u1ea3nh chi ph\u00ed qu\u1ea3ng c\u00e1o ng\u00e0y m\u1ed9t t\u0103ng cao. Tuy nhi\u00ean, t\u1eeb ph\u00eda doanh nghi\u1ec7p, \u0111\u1ecbnh m\u1ee9c \u0111\u00f3 v\u1eabn l\u00e0 chi\u1ebfc \u201cv\u00f2ng kim c\u00f4\u201d qu\u00e1 ch\u1eb7t, c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n.<\/strong><\/p>\n

\"\"<\/p>\n

Doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c k\u00eau <\/strong><\/p>\n

Trong 14 n\u0103m qua, v\u1edbi 2 l\u1ea7n s\u1eeda \u0111\u1ed5i Lu\u1eadt Thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p (TNDN), t\u1ef7 l\u1ec7 kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb, khuy\u1ebfn m\u1ea1i\/t\u1ed5ng chi ph\u00ed h\u1ee3p l\u00fd, h\u1ee3p l\u1ec7 \u0111\u01b0\u1ee3c n\u00e2ng t\u1eeb 7% l\u00ean 10% v\u00e0 15% \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp. Trong l\u1ea7n s\u1eeda \u0111\u1ed5i Lu\u1eadt Thu\u1ebf TNDN l\u1ea7n n\u00e0y, B\u1ed9 T\u00e0i ch\u00ednh d\u1ef1 ki\u1ebfn s\u1ebd n\u00e2ng t\u1ef7 l\u1ec7 n\u00e0y l\u00ean 15% \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p (DN). Nh\u00ecn v\u00e0o con s\u1ed1 th\u00ec c\u00f3 th\u1ec3 th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ef1 ti\u1ebfn b\u1ed9, th\u1ebf nh\u01b0ng theo c\u00e1c DN, vi\u1ec7c kh\u1ed1ng ch\u1ebf n\u00e0y l\u00e0 \u0111\u00e3 l\u1ea1c h\u1eadu, c\u1ea7n c\u1edfi b\u1ecf t\u1eeb l\u00e2u. Theo kh\u1ea3o s\u00e1t do m\u1ed9t vi\u1ec7n nghi\u00ean c\u1ee9u c\u1ee7a B\u1ed9 T\u00e0i ch\u00ednh th\u1ef1c hi\u1ec7n m\u1edbi \u0111\u00e2y, c\u00f3 t\u1edbi 34% s\u1ed1 DN cho r\u1eb1ng, n\u1ebfu ti\u1ebfp t\u1ee5c kh\u1ed1ng ch\u1ebf qu\u1ea3ng c\u00e1o th\u00ec s\u1ebd t\u00e1c \u0111\u1ed9ng x\u1ea5u v\u00e0 r\u1ea5t x\u1ea5u t\u1edbi ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t – kinh doanh.<\/p>\n

V\u1edbi c\u00e1ch t\u00ednh to\u00e1n theo quy \u0111\u1ecbnh nh\u01b0 hi\u1ec7n nay th\u00ec v\u00ed d\u1ee5 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t DN 300 tri\u1ec7u \u0111\u1ed3ng\/n\u0103m th\u00ec \u0111\u01a1n v\u1ecb n\u00e0y ch\u1ec9 \u0111\u01b0\u1ee3c chi 45 tri\u1ec7u \u0111\u1ed3ng cho qu\u1ea3ng c\u00e1o. V\u1edbi s\u1ed1 kinh ph\u00ed n\u00e0y th\u00ec ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 qu\u1ea3ng c\u00e1o m\u1ed9t ph\u00fat tr\u00ean truy\u1ec1n h\u00ecnh. N\u1ebfu qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c th\u00ec t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n c\u0169ng kh\u00f4ng nhi\u1ec1u, kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Tr\u1ea7n qu\u1ea3ng c\u00e1o \u0111ang “tr\u00f3i” s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p trong n\u01b0\u1edbc<\/em><\/p>\n

Theo c\u00e1c chuy\u00ean gia, vi\u1ec7c n\u1edbi m\u1ee9c chi qu\u1ea3ng c\u00e1o l\u00ean m\u1ee9c 15% cho DN 3 n\u0103m \u0111\u1ea7u s\u1ebd kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb g\u00ec, v\u00ec trong kho\u1ea3ng th\u1eddi gian ng\u1eafn ng\u1ee7i n\u00e0y t\u1edbi 90% DN ch\u01b0a l\u00e0m \u0111\u01b0\u1ee3c g\u00ec. Ph\u00f3 ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Ch\u1ebf bi\u1ebfn v\u00e0 Xu\u1ea5t kh\u1ea9u th\u1ee7y s\u1ea3n Vi\u1ec7t Nam (VASEP) Nguy\u1ec5n H\u1eefu D\u0169ng ph\u00e2n t\u00edch: \u0110\u1ecbnh m\u1ee9c kh\u1ed1ng ch\u1ebf \u0111\u1ed1i v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i l\u00e0 m\u1ed9t \u0111i\u1ec3m h\u1ea1n ch\u1ebf v\u00e0 g\u00e2y thi\u1ec7t h\u1ea1i cho DN, v\u00ec c\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y \u0111\u1ec1u chi cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y tr\u00ean m\u1ee9c kh\u1ed1ng ch\u1ebf. H\u01a1n n\u1eefa, vi\u1ec7c kh\u1ed1ng ch\u1ebf chi ph\u00ed n\u00e0y s\u1ebd g\u00e2y ra t\u00ecnh tr\u1ea1ng b\u1ea5t b\u00ecnh \u0111\u1eb3ng gi\u1eefa c\u00e1c DN. Nh\u1eefng DN c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i \u1eaft s\u1ebd c\u00f3 l\u1ee3i th\u1ebf b\u1edfi chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd l\u00fac n\u00e0o c\u0169ng cao h\u01a1n DN trong n\u01b0\u1edbc. Nh\u01b0 v\u1eady, n\u1ebfu c\u00f9ng \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t s\u1ea3n ph\u1ea9m th\u00ec DN c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i s\u1ebd c\u00f3 l\u1ee3i th\u1ebf h\u01a1n trong vi\u1ec7c qu\u1ea3ng b\u00e1 \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

N\u1edbi hay c\u1edfi?<\/strong><\/p>\n

Theo c\u00e1c chuy\u00ean gia, h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p trong n\u01b0\u1edbc v\u1ed1n \u0111\u00e3 nh\u1ecf v\u1ec1 quy m\u00f4, k\u00e9m v\u1ec1 n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb thi\u1ebfu v\u1ec1 kinh nghi\u1ec7m c\u1ea1nh tranh s\u1ebd b\u1ecb doanh nghi\u1ec7p quy m\u00f4 l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i th\u00f4n t\u00ednh. V\u1ec1 \u0111i\u1ec1u n\u00e0y, tr\u1ecdng t\u00e0i vi\u00ean Trung t\u00e2m Tr\u1ecdng t\u00e0i Qu\u1ed1c t\u1ebf Vi\u1ec7t Nam (VIAC), Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c,\u00a0<\/em>Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Lu\u1eadt ANVI<\/em>\u00a0ph\u00e2n t\u00edch: Tr\u00ean th\u1ef1c t\u1ebf, v\u1edbi c\u00e1c DN l\u1edbn, n\u1ebfu c\u00f3 b\u1ecb kh\u1ed1ng ch\u1ebf 1% h\u1ecd v\u1eabn qu\u1ea3ng c\u00e1o \u00e1p \u0111\u1eb7t t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, c\u00f2n c\u00e1c DN v\u1eeba v\u00e0 nh\u1ecf s\u1ebd kh\u00f4ng th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c. Trong khi \u0111\u00f3, DN nh\u1ecf l\u1ea1i chi\u1ebfm \u0111\u1ebfn 97% trong t\u1ed5ng s\u1ed1 DN trong n\u01b0\u1edbc.<\/em><\/p>\n

\u00d4ng Nguy\u1ec5n Th\u00e0nh Nh\u00e2n, Tr\u01b0\u1edfng ph\u00f2ng Ti\u1ebfp th\u1ecb C\u00f4ng ty CP Kinh \u0110\u00f4 \u0111\u01b0a ra m\u1ed9t v\u00ed d\u1ee5: N\u1ebfu Kinh \u0110\u00f4 tung ra m\u1ed9t s\u1ea3n ph\u1ea9m n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, c\u00f4ng ty mu\u1ed1n \u0111\u1ea9y m\u1ea1nh qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m n\u00e0y, nh\u01b0ng v\u1edbi m\u1ee9c kh\u1ed1ng ch\u1ebf 15% l\u00e0m sao s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi hai \u0111\u1ea1i gia l\u00e0 Pepsi v\u00e0 Coca – Cola, cho d\u00f9 c\u00f4ng ty c\u00f3 \u0111\u1ee7 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh.<\/p>\n

\u00d4ng Nh\u00e2n n\u00f3i: C\u1ea7n nh\u1edb r\u1eb1ng, Coca-Cola, Pepsi v\u00e0 m\u1ed9t lo\u1ea1t DN l\u1edbn kh\u00e1c, v\u1edbi nghi \u00e1n chuy\u1ec3n gi\u00e1 trong nhi\u1ec1u n\u0103m qua kh\u00f4ng \u0111\u00f3ng g\u00f3p m\u1ed9t \u0111\u1ed3ng thu\u1ebf thu nh\u1eadp DN n\u00e0o cho ng\u00e2n s\u00e1ch, trong khi DN n\u1ed9i, l\u1edbn hay nh\u1ecf v\u1eabn \u0111\u1ec1u \u0111\u1eb7n \u0111\u00f3ng g\u00f3p. V\u1edbi m\u1ee9c kh\u1ed1ng ch\u1ebf qu\u1ea3ng c\u00e1o nh\u01b0 tr\u00ean, ch\u1eb3ng kh\u00e1c n\u00e0o Nh\u00e0 n\u01b0\u1edbc \u0111ang v\u00f4 t\u00ecnh t\u1ea1o th\u00eam \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 DN n\u01b0\u1edbc ngo\u00e0i d\u1ec5 d\u00e0ng th\u00e2u t\u00f3m doanh nghi\u1ec7p trong n\u01b0\u1edbc.<\/p>\n

Theo b\u00e0 \u0110inh Th\u1ecb M\u1ef9 Loan, Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i C\u00e1c nh\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam cho r\u1eb1ng, c\u1ea7n b\u00e3i b\u1ecf m\u1ee9c gi\u1edbi h\u1ea1n n\u00e0y ho\u1eb7c m\u1ee9c kh\u1ed1ng ch\u1ebf ph\u1ea3i \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean 15-20% t\u1ed5ng doanh thu c\u1ee7a DN k\u00e8m theo l\u1ed9 tr\u00ecnh d\u1ee1 b\u1ecf ho\u00e0n to\u00e0n. \u201cNh\u1eefng quy \u0111\u1ecbnh t\u1ea1i d\u1ef1 th\u1ea3o l\u1ea7n n\u00e0y tuy c\u00f3 \u201cn\u1edbi\u201d h\u01a1n so v\u1edbi quy \u0111\u1ecbnh hi\u1ec7n h\u00e0nh, nh\u01b0ng c\u1ed9ng \u0111\u1ed3ng DN v\u1eabn kh\u00e1 th\u1ea5t v\u1ecdng. \u0110\u1ed3ng t\u00ecnh v\u1edbi quan \u0111i\u1ec3m n\u00e0y, b\u00e0 Ph\u1ea1m Th\u1ecb Thu H\u1eb1ng, T\u1ed5ng th\u01b0 k\u00fd Ph\u00f2ng Th\u01b0\u01a1ng m\u1ea1i v\u00e0 C\u00f4ng nghi\u1ec7p Vi\u1ec7t Nam (VCCI) cho r\u1eb1ng, vi\u1ec7c \u201ctr\u00f3i\u201d DN b\u1eb1ng chi ph\u00ed qu\u1ea3ng c\u00e1o nh\u01b0 tr\u00ean s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea5u ch\u1ed1t khi\u1ebfn c\u00e1c DN kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Vi\u1ec7c gi\u1eef quy \u0111\u1ecbnh nh\u01b0 hi\u1ec7n h\u00e0nh khi\u1ebfn DN c\u00f3 s\u1ee9c \u1ef3 v\u00ec h\u1ecd th\u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1eeb chi ph\u00ed qu\u1ea3ng c\u00e1o n\u00ean s\u1ebd qu\u1ea3ng b\u00e1 y\u1ebfu \u1edbt v\u00e0 \u00edt khuy\u1ebfn m\u00e3i k\u00edch c\u1ea7u. Doanh nghi\u1ec7p \u0111ang r\u1ea5t mong mu\u1ed1n tr\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u1edfi b\u1ecf \u0111\u1ec3 h\u1ecd c\u00f3 \u201cquy\u1ec1n t\u1ef1 quy\u1ebft\u201d nh\u1eb1m \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i, qu\u1ea3ng c\u00e1o k\u00edch c\u1ea7u trong n\u01b0\u1edbc. N\u1ebfu ti\u1ebfp t\u1ee5c kh\u1ed1ng ch\u1ebf tr\u1ea7n, doanh nghi\u1ec7p trong n\u01b0\u1edbc s\u1ebd b\u1ecb \u0111\u1ea9y v\u00e0o t\u00ecnh c\u1ea3nh thua ngay tr\u00ean s\u00e2n nh\u00e0.<\/p>\n

Th\u00f9y Trang <\/strong><\/p>\n

\u2014\u2014\u2014\u2014<\/p>\n

N\u0103ng l\u01b0\u1ee3ng m\u1edbi 16-5-2013:<\/em><\/strong><\/p>\n

http:\/\/petrotimes.vn\/news\/vn\/kinh-te\/dien-dan-kinh-te\/khong-che-ty-le-chi-phi-quang-cao-troi-buoc-doanh-nghiep.html<\/a><\/em><\/p>\n

 ","protected":false},"excerpt":{"rendered":"

(NLM) – B\u1ed9 T\u00e0i ch\u00ednh \u0111ang tr\u00ecnh Qu\u1ed1c h\u1ed9i d\u1ef1 th\u1ea3o s\u1eeda \u0111\u1ed5i m\u1ed9t s\u1ed1 \u0111i\u1ec3m trong Lu\u1eadt Thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p, trong \u0111\u00f3 c\u00f3 vi\u1ec7c n\u00e2ng t\u1ef7 l\u1ec7 kh\u1ed1ng ch\u1ebf chi ph\u00ed qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i t\u1eeb 10% l\u00ean 15%. S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e3 n\u1edbi l\u1ecfng cho doanh nghi\u1ec7p […]<\/p>\n","protected":false},"author":3,"featured_media":32871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,26],"tags":[],"class_list":["post-32870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-binh-luan-gop-y","category-legal-media"],"acf":[],"yoast_head":"\n359. 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