{"id":37896,"date":"2023-09-18T18:06:26","date_gmt":"2023-09-18T11:06:26","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=37896"},"modified":"2024-10-21T14:31:50","modified_gmt":"2024-10-21T07:31:50","slug":"4-137-quang-cao-xuyen-bien-gioi-doanh-nghiep-can-lam-the-nao-de-khong-bi-tuyt-coi","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/4-137-quang-cao-xuyen-bien-gioi-doanh-nghiep-can-lam-the-nao-de-khong-bi-tuyt-coi\/","title":{"rendered":"4.137. Qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi \u2013 Doanh nghi\u1ec7p c\u1ea7n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00f4ng b\u1ecb ‘tu\u00fdt c\u00f2i’?"},"content":{"rendered":"

Qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi \u2013 Doanh nghi\u1ec7p c\u1ea7n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00f4ng b\u1ecb ‘tu\u00fdt c\u00f2i’?<\/span><\/h4>\n
(PLVN) –\u00a0Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 \u201ccon g\u00e0 \u0111\u1ebb tr\u1ee9ng v\u00e0ng\u201d. \u0110\u1ec3 c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb \u201ccon g\u00e0\u201d n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1eb7t l\u1ee3i \u00edch qu\u1ed1c gia l\u00ean h\u00e0ng \u0111\u1ea7u, \u0111i \u0111\u00f4i v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt kinh doanh \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt Vi\u1ec7t Nam…<\/h5>\n\n\n\n\n
<\/td>\n<\/tr>\n
\u1ea2nh minh h\u1ecda.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
B\u1ecb \u201ctu\u00fdt c\u00f2i\u201d v\u00ec \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng sai quy \u0111\u1ecbnh<\/strong><\/h5>\n

Theo Kepios, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u0103ng t\u1edbi 3,7% trong m\u1ed9t n\u0103m qua. Vi\u1ec7c “b\u00f9ng n\u1ed5 d\u00e2n s\u1ed1” s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i to\u00e0n c\u1ea7u kh\u00f4ng ch\u1ec9 \u0111em l\u1ea1i th\u1eddi k\u1ef3 k\u1ef7 nguy\u00ean h\u1ed9i nh\u1eadp m\u1edbi cho x\u00e3 h\u1ed9i lo\u00e0i ng\u01b0\u1eddi m\u00e0 n\u00f3 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n cho \u201ccu\u1ed9c c\u00e1ch m\u1ea1ng b\u00e1n l\u1ebb m\u1edbi\u201d.<\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ea9y m\u1ea1nh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1edbi v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i (n\u1ec1n t\u1ea3ng xuy\u00ean bi\u00ean gi\u1edbi). Theo B\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2023, qu\u1ea3ng c\u00e1o th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i (YouTube, Facebook, Instagram, Zalo\u2026) trong nhi\u1ec1u n\u0103m li\u1ec1n v\u1eabn l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u01b0\u1ee3c doanh nghi\u1ec7p quan t\u00e2m v\u00e0 s\u1eed d\u1ee5ng. C\u1ee5 th\u1ec3, n\u0103m 2022, 59% doanh nghi\u1ec7p tham gia kh\u1ea3o s\u00e1t c\u00f3 website\/\u1ee9ng d\u1ee5ng di \u0111\u1ed9ng cho bi\u1ebft, \u0111\u00e3 qu\u1ea3ng c\u00e1o c\u00e1c k\u00eanh c\u1ee7a m\u00ecnh th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. Sau \u0111\u00f3 l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0: Google, Bing, Yahoo (chi\u1ebfm 34%)… C\u00f3 th\u1ec3 n\u00f3i, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u1edf Vi\u1ec7t Nam hi\u1ec7n nay r\u1ea5t ph\u1ed5 bi\u1ebfn, c\u00f3 ti\u1ec1m l\u1ef1c v\u00e0 xu h\u01b0\u1edbng m\u1edf r\u1ed9ng h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y v\u1eabn ti\u1ec1m \u1ea9n r\u1ea5t nhi\u1ec1u nguy c\u01a1 khi c\u00e1c nh\u00e3n h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u b\u1ecb g\u1eafn tr\u00e0n lan v\u00e0o c\u00e1c n\u1ed9i dung sai s\u1ef1 th\u1eadt, xuy\u00ean t\u1ea1c, ch\u1ed1ng ph\u00e1 nh\u00e0 n\u01b0\u1edbc, hay c\u00e1c n\u1ed9i dung \u201cb\u1ea9n\u201d kh\u00e1c…<\/h5>\n

Lu\u1eadt s\u01b0<\/span><\/a>\u00a0<\/span>Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c<\/a>, Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Lu\u1eadt<\/a> ANVI<\/a><\/strong>, Tr\u1ecdng t\u00e0i vi\u00ean Trung t\u00e2m Tr\u1ecdng t\u00e0i Qu\u1ed1c t\u1ebf Vi\u1ec7t Nam cho r\u1eb1ng, t\u00ecnh tr\u1ea1ng qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi l\u00e0 m\u1ed9t xu th\u1ebf qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p r\u1ea5t t\u1ed1t. Tuy nhi\u00ean, b\u00ean c\u1ea1nh nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 \u0111em l\u1ea1i th\u00ec c\u00f2n r\u1ea5t nhi\u1ec1u nh\u1eefng b\u1ea5t c\u1ea5p nh\u01b0 vi\u1ec7c xu\u1ea5t hi\u1ec7n c\u00e1c n\u1ed9i dung x\u1ea5u, \u0111\u1ed9c, ph\u1ea3n \u0111\u1ed9ng… tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, \u0111i\u1ec1u n\u00e0y g\u00e2y t\u00e1c d\u1ee5ng ng\u01b0\u1ee3c nh\u01b0 l\u00e0m gi\u1ea3m uy t\u00edn c\u1ee7a doanh nghi\u1ec7p, khi\u1ebfn kh\u00e1ch h\u00e0ng quay l\u01b0ng, c\u0169ng nh\u01b0 vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/em><\/p>\n\n\n\n\n
\"Qu\u1ea3ng<\/td>\n<\/tr>\n
Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c,<\/span><\/a> Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Lu\u1eadt<\/span><\/a> ANVI<\/span><\/a><\/strong>, Tr\u1ecdng t\u00e0i vi\u00ean Trung t\u00e2m Tr\u1ecdng t\u00e0i Qu\u1ed1c t\u1ebf Vi\u1ec7t Nam.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Th\u1ef1c t\u1ebf, th\u1eddi gian qua B\u1ed9 TT&TT \u0111\u00e3 x\u1eed ph\u1ea1t vi ph\u1ea1m h\u01a1n 20 doanh nghi\u1ec7p l\u1edbn, nh\u1ecf v\u1edbi sai ph\u1ea1m ch\u1ee7 y\u1ebfu l\u00e0 \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang\/k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i (YouTube\/Facebook) c\u00f3 n\u1ed9i dung vi ph\u1ea1m Lu\u1eadt An ninh m\u1ea1ng.<\/p>\n

\u0110i\u1ec3n h\u00ecnh nh\u01b0 tr\u01b0\u1eddng h\u1ee3p C\u00f4ng ty TNHH Truy\u1ec1n th\u00f4ng W thu\u1ed9c m\u1ed9t t\u1eadp \u0111o\u00e0n truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf, c\u00f3 ph\u00e1p nh\u00e2n t\u1ea1i Vi\u1ec7t Nam, qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o c\u1ee7a nhi\u1ec1u nh\u00e3n h\u00e0ng to\u00e0n c\u1ea7u… Tuy nhi\u00ean, m\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o nh\u00e3n h\u00e0ng l\u1edbn do c\u00f4ng ty n\u00e0y qu\u1ea3n l\u00fd l\u1ea1i \u0111\u1ed5 v\u00e0o k\u00eanh Facebook c\u00f3 n\u1ed9i dung vi ph\u1ea1m ph\u00e1p lu\u1eadt Vi\u1ec7t Nam.<\/p>\n

Trong v\u00f2ng 1 n\u0103m, C\u00f4ng ty W \u0111\u00e3 2 l\u1ea7n b\u1ecb B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng x\u1eed ph\u1ea1t vi ph\u1ea1m h\u00e0nh ch\u00ednh. G\u1ea7n \u0111\u00e2y nh\u1ea5t, v\u1edbi c\u00e1c h\u00e0nh vi \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a C\u00f4ng ty TNHH B (nh\u00e3n h\u00e0ng R) tr\u00ean YouTube c\u00f3 n\u1ed9i dung vi ph\u1ea1m Lu\u1eadt An ninh m\u1ea1ng v\u00e0 kh\u00f4ng tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh b\u00e1o c\u00e1o ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi n\u0103m 2022 cho B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng, C\u00f4ng ty W \u0111\u00e3 b\u1ecb x\u1eed ph\u1ea1t 25 tri\u1ec7u \u0111\u1ed3ng.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00f3, th\u00e1ng 4\/2023, C\u1ee5c Ph\u00e1t thanh, truy\u1ec1n h\u00ecnh v\u00e0 th\u00f4ng tin \u0111i\u1ec7n t\u1eed c\u0169ng \u0111\u00e3 ban h\u00e0nh Quy\u1ebft \u0111\u1ecbnh x\u1eed ph\u1ea1t \u0111\u1ed1i v\u1edbi C\u00f4ng ty W do doanh nghi\u1ec7p n\u00e0y th\u1ef1c hi\u1ec7n h\u00e0nh vi \u0111\u1eb7t s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o c\u1ee7a C\u00f4ng ty TNHH F (nh\u00e3n h\u00e0ng s\u1eefa D) tr\u00ean Facebook c\u00f3 n\u1ed9i dung vi ph\u1ea1m Lu\u1eadt An ninh m\u1ea1ng.<\/p>\n

T\u1eeb c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p b\u1ecb x\u1eed ph\u1ea1t n\u00e0y c\u00f3 th\u1ec3 th\u1ea5y, doanh nghi\u1ec7p c\u00e0ng l\u1edbn, c\u00e0ng ph\u1ea3i tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt, kh\u00f4ng th\u1ec3 \u201cb\u1ea5t ch\u1ea5p\u201d quy \u0111\u1ecbnh v\u00ec l\u1ee3i nhu\u1eadn. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n t\u1ea1o m\u00f4i tr\u01b0\u1eddng kinh doanh l\u00e0nh m\u1ea1nh, an to\u00e0n v\u00e0 b\u00ecnh \u0111\u1eb3ng gi\u1eefa c\u00e1c doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn vi ph\u1ea1m tr\u01b0\u1edbc h\u1ebft ph\u1ea3i x\u00e9t ph\u00eda nh\u00e0 ph\u00e1t h\u00e0nh qu\u1ea3ng c\u00e1o<\/em>\u00a0(do c\u01a1 ch\u1ebf qu\u1ea3n l\u00fd n\u1ed9i dung \u0111\u0103ng t\u1ea3i c\u00f2n l\u1ecfng l\u1ebbo; do b\u1ed9 l\u1ecdc qu\u1ea3ng c\u00e1o vi ph\u1ea1m c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng c\u00f2n s\u01a1 s\u00e0i, c\u00e1c n\u1ec1n t\u1ea3ng thi\u1ebfu ch\u1ee7 \u0111\u1ed9ng c\u1eadp nh\u1eadt website\/t\u00e0i kho\u1ea3n\/k\u00eanh n\u1ed9i dung x\u1ea5u \u0111\u1ed9c, vi ph\u1ea1m ph\u00e1p lu\u1eadt; hay n\u1ec1n t\u1ea3ng v\u1eabn cho ph\u00e9p b\u1eadt t\u00ednh n\u0103ng \u201cg\u1ee3i \u00fd\u201d v\u1edbi nh\u1eefng k\u00eanh, clip x\u1ea5u \u0111\u1ed9c, khi\u1ebfn c\u00e1c n\u1ed9i dung n\u00e0y d\u00f9 chi\u1ebfm t\u1ef7 l\u1ec7 r\u1ea5t nh\u1ecf nh\u01b0ng l\u1ea1i b\u1ecb ph\u00e1t t\u00e1n, lan truy\u1ec1n r\u1ea5t m\u1ea1nh m\u1ebd;\u2026).<\/p>\n

Vi ph\u1ea1m c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng l\u00fd do ch\u1ee7 quan ph\u00eda c\u00e1c doanh nghi\u1ec7p<\/em>: Khi c\u00e0i \u0111\u1eb7t qu\u1ea3ng c\u00e1o, nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng l\u1ef1a ch\u1ecdn nh\u1eefng ti\u00eau ch\u00ed nh\u1ea1y c\u1ea3m m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e3 khuy\u1ebfn c\u00e1o; kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng c\u00e0i \u0111\u1eb7t lo\u1ea1i tr\u1eeb c\u00e1c n\u1ed9i dung nh\u1ea1y c\u1ea3m hay c\u00e1c k\u00eanh\/t\u1eeb kh\u00f3a vi ph\u1ea1m quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt Vi\u1ec7t Nam; C\u00e1c nh\u00e3n h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u khi qu\u1ea3ng c\u00e1o th\u01b0\u1eddng quan t\u00e2m s\u1ed1 l\u01b0\u1ee3ng hi\u1ec3n th\u1ecb\/truy c\u1eadp n\u00ean \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o ch\u1ec9 ch\u00fa tr\u1ecdng \u0111\u1ebfn l\u1ee3i nhu\u1eadn thay v\u00ec ki\u1ec3m so\u00e1t xem qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c g\u1eafn v\u00e0o n\u1ed9i dung n\u00e0o;<\/p>\n

C\u00f3 t\u00ecnh tr\u1ea1ng nhi\u1ec1u nh\u00e3n h\u00e0ng kh\u00f4ng hay bi\u1ebft v\u00e0 kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c trang\/k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 n\u1ed9i dung x\u1ea5u t\u1ea1i Vi\u1ec7t Nam. L\u00fd do l\u00e0 t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u00e0y \u1edf n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng k\u00fd k\u1ebft v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho nh\u00e3n h\u00e0ng c\u1ee7a h\u1ecd t\u1ea1i nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi nh\u01b0ng kh\u00f4ng th\u00f4ng b\u00e1o \u0111\u1ebfn doanh nghi\u1ec7p \u0111\u1ea1i di\u1ec7n cho nh\u00e3n h\u00e0ng t\u1ea1i c\u00e1c n\u01b0\u1edbc s\u1edf t\u1ea1i;<\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p trong n\u01b0\u1edbc ch\u01b0a c\u00f3 th\u00f3i quen tr\u1ea3 ti\u1ec1n cho c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean n\u1ed9i dung s\u1ea1ch, l\u00e0nh m\u1ea1nh \u0111\u1ec3 b\u1ea3o v\u1ec7 an to\u00e0n v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 th\u01b0\u1eddng c\u00f3 chi ph\u00ed cao h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng; M\u1ed9t s\u1ed1 doanh nghi\u1ec7p ch\u01b0a k\u1ecbp th\u1eddi n\u1eafm b\u1eaft v\u1ec1 ch\u00ednh s\u00e1ch, ph\u00e1p lu\u1eadt trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi th\u1ebf n\u00e0o cho an to\u00e0n, hi\u1ec7u qu\u1ea3?<\/strong><\/h5>\n

C\u00e0i \u0111\u1eb7t qu\u1ea3ng c\u00e1o v\u00e0o c\u00e1c n\u1ed9i dung \u201cx\u1ea5u \u0111\u1ed9c\u201d, ph\u1ea3n \u0111\u1ed9ng\u2026 tr\u00ean c\u00e1c k\u00eanh\/trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 h\u00e0nh vi vi ph\u1ea1m ph\u00e1p lu\u1eadt, l\u00e0 nguy c\u01a1 \u0111\u00e1ng lo ng\u1ea1i, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 an to\u00e0n, uy t\u00edn c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p.<\/p>\n

H\u00e0nh lang ph\u00e1p l\u00fd \u0111\u00e3 c\u00f3 nh\u01b0ng c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 gi\u1ea3i ph\u00e1p n\u00e0o gi\u00fap c\u00e1c quy \u0111\u1ecbnh, ch\u1ebf t\u00e0i \u0111i v\u00e0o th\u1ef1c t\u1ebf th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3, ng\u0103n ch\u1eb7n \u0111\u01b0\u1ee3c tri\u1ec7t \u0111\u1ec3 nguy c\u01a1 vi ph\u1ea1m ph\u00e1p lu\u1eadt trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi\u2026<\/p>\n

Gi\u1ea3i ph\u00e1p c\u0103n c\u01a1 nh\u1ea5t hi\u1ec7n nay c\u00f3 l\u1ebd ph\u1ea3i \u0111\u01b0\u1ee3c \u201cx\u00e2y\u201d t\u1eeb n\u1ed9i l\u1ef1c c\u00e1c doanh nghi\u1ec7p – ch\u1ee7 th\u1ec3 tr\u1ef1c ti\u1ebfp tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ea7n thay \u0111\u1ed5i th\u00f3i quen, nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n

Th\u1ee9 nh\u1ea5t,<\/em>\u00a0c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng xuy\u00ean bi\u00ean gi\u1edbi vi ph\u1ea1m quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt Vi\u1ec7t Nam. Y\u00eau c\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ea3i tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ngh\u0129a v\u1ee5 v\u1ec1 thu\u1ebf c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd n\u1ed9i dung v\u1edbi nh\u00e0 n\u01b0\u1edbc.<\/p>\n

Th\u1ee9 hai,<\/em>\u00a0doanh nghi\u1ec7p l\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng r\u00e0 so\u00e1t, tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh\/trang m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 n\u1ed9i dung x\u1ea5u \u0111\u1ed9c, ph\u1ea3n \u0111\u1ed9ng, ch\u1ed1ng ph\u00e1 \u0110\u1ea3ng, Nh\u00e0 n\u01b0\u1edbc; c\u1ea3nh b\u00e1o v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eb1m b\u1ea3o \u0111\u1ea3m ho\u1ea1t \u0111\u1ed9ng cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o cho doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt.<\/p>\n

Th\u1ee9 ba,<\/em>\u00a0doanh nghi\u1ec7p l\u00e0 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o, trong tr\u01b0\u1eddng h\u1ee3p thu\u00ea \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o th\u00ec n\u00ean l\u1ef1a ch\u1ecdn c\u00e1c \u0111\u1ea1i l\u00fd chuy\u00ean nghi\u1ec7p.<\/p>\n

Th\u1ee9 t\u01b0,\u00a0<\/em>doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n theo khuy\u1ebfn ngh\u1ecb c\u1ee7a B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng Danh s\u00e1ch n\u1ed9i dung \u201c\u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c\u201d (g\u1ecdi t\u1eaft l\u00e0 \u201cWhite List\u201d) v\u00e0 ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng Danh s\u00e1ch n\u1ed9i dung \u201cx\u1ea5u \u0111\u1ed9c\u201d (g\u1ecdi t\u1eaft l\u00e0 \u201cBlack List\u201d) cho doanh nghi\u1ec7p \u0111\u1ec3 \u01b0u ti\u00ean qu\u1ea3ng c\u00e1o.<\/p>\n

Th\u1ee9 N\u0103m,\u00a0<\/em>doanh nghi\u1ec7p c\u1ea7n k\u1ecbp th\u1eddi n\u1eafm b\u1eaft v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 \u0111\u01b0\u1eddng l\u1ed1i, ch\u1ee7 tr\u01b0\u01a1ng c\u1ee7a \u0110\u1ea3ng, ch\u00ednh s\u00e1ch, ph\u00e1p lu\u1eadt c\u1ee7a Nh\u00e0 n\u01b0\u1edbc v\u1ec1 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o; ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb qu\u1ea3n l\u00fd trong vi\u1ec7c x\u00e2y d\u1ef1ng, s\u1eeda \u0111\u1ed5i, b\u1ed5 sung c\u00e1c ch\u00ednh s\u00e1ch, quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt \u0111\u1ea3m b\u1ea3o ph\u00f9 h\u1ee3p, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c ti\u1ec5n trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o.<\/p>\n

Th\u1ee9 S\u00e1u,<\/em>\u00a0doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc tham gia ho\u1ea1t \u0111\u1ed9ng cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi t\u1ea1i Vi\u1ec7t Nam ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt v\u1ec1 qu\u1ea3ng c\u00e1o, quy \u0111\u1ecbnh v\u1ec1 an ninh m\u1ea1ng v\u00e0 quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3n l\u00fd, cung c\u1ea5p, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Internet v\u00e0 th\u00f4ng tin tr\u00ean m\u1ea1ng.<\/p>\n

Th\u1ee9 B\u1ea3y,<\/em>\u00a0doanh nghi\u1ec7p khi tham gia giao k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u1edbi ng\u01b0\u1eddi kinh doanh d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o (bao g\u1ed3m t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n trong n\u01b0\u1edbc v\u00e0 ngo\u00e0i n\u01b0\u1edbc cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi) c\u1ea7n: Y\u00eau c\u1ea7u ng\u01b0\u1eddi kinh doanh d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u1eb7t s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o v\u00e0o n\u1ed9i dung vi ph\u1ea1m ph\u00e1p lu\u1eadt \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh t\u1ea1i kho\u1ea3n 1 \u0110i\u1ec1u 8 Lu\u1eadt An ninh m\u1ea1ng, \u0110i\u1ec1u 28 Lu\u1eadt S\u1edf h\u1eefu tr\u00ed tu\u1ec7; Y\u00eau c\u1ea7u ng\u01b0\u1eddi kinh doanh d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o c\u00f3 gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt \u0111\u1ec3 ng\u01b0\u1eddi ph\u00e1t h\u00e0nh qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o vi ph\u1ea1m ph\u00e1p lu\u1eadt Vi\u1ec7t Nam tr\u00ean h\u1ec7 th\u1ed1ng cung c\u1ea5p d\u1ecbch v\u1ee5.<\/p>\n

Th\u1ee9 T\u00e1m,\u00a0<\/em>doanh nghi\u1ec7p kh\u00f4ng h\u1ee3p t\u00e1c ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o v\u1edbi trang th\u00f4ng tin \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u0111\u01b0\u1ee3c c\u01a1 quan ch\u1ee9c n\u0103ng c\u00f3 th\u1ea9m quy\u1ec1n th\u00f4ng b\u00e1o vi ph\u1ea1m ph\u00e1p lu\u1eadt c\u00f4ng khai tr\u00ean C\u1ed5ng th\u00f4ng tin \u0111i\u1ec7n t\u1eed c\u1ee7a B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng.<\/p>\n

Th\u1ee9 Ch\u00edn,\u00a0<\/em>c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n n\u01b0\u1edbc ngo\u00e0i kinh doanh d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi t\u1ea1i Vi\u1ec7t Nam tu\u00e2n th\u1ee7 c\u00e1c quy\u1ec1n v\u00e0 ngh\u0129a v\u1ee5 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt Qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c quy \u0111\u1ecbnh nh\u01b0: Th\u00f4ng b\u00e1o th\u00f4ng tin li\u00ean h\u1ec7 v\u1edbi B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng; Kh\u00f4ng \u0111\u1eb7t s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o v\u00e0o n\u1ed9i dung vi ph\u1ea1m ph\u00e1p lu\u1eadt \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh t\u1ea1i kho\u1ea3n 1 \u0110i\u1ec1u 8 Lu\u1eadt An ninh m\u1ea1ng, \u0110i\u1ec1u 28 Lu\u1eadt S\u1edf h\u1eefu tr\u00ed tu\u1ec7; Th\u1ef1c hi\u1ec7n vi\u1ec7c ng\u0103n ch\u1eb7n, g\u1ee1 b\u1ecf th\u00f4ng tin vi ph\u1ea1m ph\u00e1p lu\u1eadt theo y\u00eau c\u1ea7u c\u1ee7a B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng c\u00f3 th\u1ea9m quy\u1ec1n theo quy \u0111\u1ecbnh t\u1ea1i \u0110i\u1ec1u 14, Ngh\u1ecb \u0111\u1ecbnh s\u1ed1 70\/2021\/N\u0110-CP; cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n li\u00ean quan t\u1edbi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi c\u00f3 d\u1ea5u hi\u1ec7u vi ph\u1ea1m ph\u00e1p lu\u1eadt cho c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng c\u00f3 th\u1ea9m quy\u1ec1n khi c\u00f3 y\u00eau c\u1ea7u.<\/p>\n

Theo Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c<\/span><\/a>, trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u1ea9n tr\u1ecdng xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng c\u00e1c chi ti\u1ebft, \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng \u0111\u1ec3 kh\u00f4ng vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt Vi\u1ec7t Nam. C\u1ea7n c\u00f3 b\u1ea3ng m\u00f4 t\u1ea3 chi ti\u1ebft c\u00e1c n\u1ed9i dung, ch\u1ebf t\u00e0i x\u1eed ph\u1ea1t n\u1ebfu vi ph\u1ea1m c\u00e1c n\u1ed9i dung khi th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o. N\u1ebfu kh\u00f4ng r\u1ea5t d\u1ec5 d\u1eabn t\u1edbi r\u1ee7i ro khi ph\u00e1t sinh ki\u1ec7n t\u1ee5ng t\u1ea1i n\u01b0\u1edbc ngo\u00e0i, khi \u0111\u00f3 chi ph\u00ed s\u1ebd r\u1ea5t l\u1edbn v\u00e0 kh\u00f3 gi\u1ea3i quy\u1ebft.<\/em><\/p>\n

Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c<\/span><\/a> nh\u1eadn \u0111\u1ecbnh, vi\u1ec7c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00e1c c\u00f4ng ty\/\u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o uy t\u00edn trong n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t k\u00eanh r\u1ea5t t\u1ed1t, v\u00ec h\u1ecd s\u1ebd c\u00f3 kinh nghi\u1ec7m, s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u, \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u1ec1 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt trong n\u01b0\u1edbc v\u00e0 n\u01b0\u1edbc ngo\u00e0i.<\/em><\/p>\n

\u201cKhi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n tham gia cu\u1ed9c \u0111ua gi\u00e0nh th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i ph\u1ea3i tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng \u0111\u01b0\u1ee3c vi ph\u1ea1m quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt trong n\u01b0\u1edbc c\u0169ng nh\u01b0 n\u01b0\u1edbc ngo\u00e0i. Cu\u1ed9c ch\u01a1i v\u1edbi n\u01b0\u1edbc ngo\u00e0i” trong khi h\u00e0nh lang ph\u00e1p l\u00fd c\u00f2n trong qu\u00e1 tr\u00ecnh ho\u00e0n thi\u1ec7n, thay \u0111\u1ed5i di\u1ec5n bi\u1ebfn \u1edf m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t ph\u1ee9c t\u1ea1p, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 ki\u1ec3m so\u00e1t, xem qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c g\u1eafn v\u00e0o n\u1ed9i dung n\u00e0o \u0111\u1ec3 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng c\u0169ng nh\u01b0 qu\u00e1 tr\u00ecnh x\u1eed l\u00fd khi x\u1ea3y ra c\u00e1c tranh ch\u1ea5p, thi\u1ec7t h\u1ea1i li\u00ean quan \u0111\u1ebfn giao d\u1ecbch h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o\u201d \u2013 Lu\u1eadt s\u01b0 Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c<\/span><\/a> nh\u1ea5n m\u1ea1nh.<\/em><\/p>\n

Thanh H\u00e0<\/strong><\/p>\n

—————<\/p>\n

Ph\u00e1p lu\u1eadt VN (Ti\u00eau d\u00f9ng & D\u01b0 lu\u1eadn ) 18-9-2023:<\/em><\/strong><\/p>\n

https:\/\/m.baophapluat.vn\/quang-cao-xuyen-bien-gioi-doanh-nghiep-can-lam-the-nao-de-khong-bi-tuyt-coi-post488459.amp<\/a> <\/em><\/p>\n

(601\/2.350) #TM\u0110T<\/em>","protected":false},"excerpt":{"rendered":"

Qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi \u2013 Doanh nghi\u1ec7p c\u1ea7n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00f4ng b\u1ecb ‘tu\u00fdt c\u00f2i’? (PLVN) –\u00a0Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 \u201ccon g\u00e0 \u0111\u1ebb tr\u1ee9ng v\u00e0ng\u201d. \u0110\u1ec3 c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb \u201ccon g\u00e0\u201d n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1eb7t l\u1ee3i \u00edch qu\u1ed1c gia l\u00ean h\u00e0ng \u0111\u1ea7u, \u0111i \u0111\u00f4i […]<\/p>\n","protected":false},"author":2,"featured_media":37897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,26],"tags":[46,38,45],"class_list":["post-37896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-legal-media","tag-luat-su-kinh-doanh-thuong-mai","tag-luat-su-thue","tag-luat-su-thuong-mai-quoc-te"],"acf":[],"yoast_head":"\n4.137. 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