{"id":39734,"date":"2024-06-07T08:53:02","date_gmt":"2024-06-07T01:53:02","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=39734"},"modified":"2024-10-01T17:10:10","modified_gmt":"2024-10-01T10:10:10","slug":"4-298-su-that-ve-livestream-ban-hang-giam-soc","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/4-298-su-that-ve-livestream-ban-hang-giam-soc\/","title":{"rendered":"4.298. S\u1ef1 th\u1eadt v\u1ec1 livestream b\u00e1n h\u00e0ng ‘gi\u1ea3m s\u1ed1c'"},"content":{"rendered":"

S\u1ef1 th\u1eadt v\u1ec1 livestream b\u00e1n h\u00e0ng ‘gi\u1ea3m s\u1ed1c’<\/span><\/h4>\n
(TN) – Livestream b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 thu v\u1ec1 t\u1eeb h\u00e0ng t\u1ec9 \u0111\u1ebfn h\u00e0ng tr\u0103m t\u1ec9 \u0111\u1ed3ng. Th\u1ebf nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a g\u1ea7n nh\u01b0 b\u1ecb th\u1ea3 l\u1ecfng v\u00e0 ch\u00ednh nh\u00e0 qu\u1ea3n l\u00fd c\u0169ng th\u1eeba nh\u1eadn qu\u00e1 kh\u00f3 kh\u0103n \u0111\u1ec3 qu\u1ea3n l\u00fd.<\/strong><\/h5>\n
Gi\u1ea3m s\u1ed1c kh\u00f4ng b\u1eb1ng “\u0111\u1ea9y g\u1ed1c” l\u00ean tr\u1eddi<\/h5>\n

Trong qu\u1ea3ng b\u00e1 ch\u01b0\u01a1ng tr\u00ecnh “Sale kh\u1ee7ng gi\u1eefa n\u0103m” di\u1ec5n ra v\u00e0o t\u1ed1i 6.6, t\u00e0i kho\u1ea3n V.H.L th\u1ef1c hi\u1ec7n\u00a0livestream\u00a0tr\u00ean k\u00eanh TikTok gi\u1edbi thi\u1ec7u danh s\u00e1ch h\u01a1n 400 s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 th\u1ea5p ch\u01b0a t\u1eebng c\u00f3. Ch\u1ee7 t\u00e0i kho\u1ea3n n\u00e0y nh\u1ea5n m\u1ea1nh: “Gi\u00e1 n\u00e0y th\u1ea5p h\u01a1n c\u1ea3 em t\u1eebng live tr\u00ean c\u00e1c s\u00e0n kh\u00e1c do \u0111\u1ee3t n\u00e0y l\u00e0 sinh nh\u1eadt TikTok!”. Th\u1ebf nh\u01b0ng so s\u00e1nh th\u1ef1c t\u1ebf th\u00ec m\u1ee9c gi\u1ea3m kh\u00f4ng h\u1ec1 nh\u01b0 qu\u1ea3ng b\u00e1.<\/p>\n

\"S\u1ef1<\/p>\n

Qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn kh\u00f3 kh\u0103n<\/h6>\n

\u0110\u00c0O NG\u1eccC TH\u1ea0CH<\/p>\n

Ch\u1eb3ng h\u1ea1n, combo 2 chai s\u1eefa t\u1eafm charming c\u1ee7a nh\u00e3n h\u00e0ng Enchanteur ghi gi\u00e1 g\u1ed1c l\u00e0 420.000 \u0111\u1ed3ng, gi\u00e1 tr\u00ean TikTok ng\u00e0y th\u01b0\u1eddng l\u00e0 265.000 \u0111\u1ed3ng, gi\u00e1 livestream b\u00ecnh th\u01b0\u1eddng 240.000 \u0111\u1ed3ng v\u00e0 gi\u00e1 s\u1ed1c sau voucher ch\u1ec9 c\u00f2n 180.000 \u0111\u1ed3ng\/combo (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 90.000 \u0111\u1ed3ng\/chai). Tuy nhi\u00ean, tr\u00ean website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1ea1i VN \u0111\u1ec3 gi\u00e1 b\u00e1n 169.000 \u0111\u1ed3ng (gi\u1ea3m 10%)\/chai 650 gr, t\u1eb7ng k\u00e8m chai d\u1ea7u g\u1ed9i 150 gr. Nh\u00e0 ph\u00e2n ph\u1ed1i h\u00e0ng ch\u00ednh h\u00e3ng Hey Cos b\u00e1n combo s\u1eefa t\u1eafm k\u00e8m d\u1ea7u g\u1ed9i n\u00e0y l\u00e0 140.230 \u0111\u1ed3ng. Theo th\u00f4ng tin \u01b0\u1edbc t\u00ednh, chai d\u1ea7u g\u1ed9i kho\u1ea3ng 30.000 \u0111\u1ed3ng, nh\u01b0 v\u1eady chai s\u1eefa t\u1eafm tr\u00ean Hey Cos b\u00e1n l\u00e0 kho\u1ea3ng 110.000 \u0111\u1ed3ng. Do v\u1eady, th\u1ef1c t\u1ebf gi\u00e1 b\u00e1n sale s\u1ed1c c\u1ee7a V.H.L c\u0169ng ch\u1ec9 gi\u1ea3m kho\u1ea3ng 20%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng gi\u1ea3m 20.000 \u0111\u1ed3ng (kho\u1ea3ng 20%).<\/p>\n

\u0110\u1ea1i bi\u1ec3u Qu\u1ed1c h\u1ed9i th\u1eafc m\u1eafc: ‘Nhu\u031b\u0303ng buo\u0302\u0309i livestream ba\u0301n ha\u0300ng tra\u0306m ti\u0309, B\u1ed9 c\u00f3 bi\u1ebft kh\u00f4ng?’<\/h5>\n

T\u01b0\u01a1ng t\u1ef1, \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh hi\u1ec7u Xiaomi tr\u00ean trang V.H.L ghi gi\u00e1 g\u1ed1c 919.000 \u0111\u1ed3ng, gi\u00e1 tr\u00ean TikTok ng\u00e0y th\u01b0\u1eddng 550.000 \u0111\u1ed3ng, gi\u00e1 livestream 490.000 \u0111\u1ed3ng, gi\u00e1 sau c\u00f9ng c\u00f2n 367.500 \u0111\u1ed3ng. Trong khi \u0111\u00f3, Th\u1ebf gi\u1edbi Di \u0111\u1ed9ng ni\u00eam y\u1ebft tr\u00ean trang web c\u00f2n 490.000 \u0111\u1ed3ng, gi\u1ea3m 18% t\u1eeb gi\u00e1 690.000 \u0111\u1ed3ng; h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng CellphoneS c\u0169ng ch\u1ec9 b\u00e1n v\u1edbi gi\u00e1 490.000 \u0111\u1ed3ng. V\u1edbi tinh ch\u1ea5t d\u01b0\u1ee1ng \u1ea9m Innisfree Green Tea Seed gi\u00e1 g\u1ed1c tr\u00ean trang V.H.L rao 670.000 \u0111\u1ed3ng, gi\u00e1 gi\u1ea3m t\u1ea1i livestream 419.000 \u0111\u1ed3ng trong khi gi\u00e1 b\u00e1n tr\u00ean Shopee Mall c\u1ee7a h\u00e3ng c\u0169ng ch\u1ec9 438.000 \u0111\u1ed3ng\u2026<\/p>\n

Nh\u01b0 v\u1eady, gi\u00e1 b\u00e1n tr\u00ean livestream c\u1ee7a V.H.L trong th\u1ef1c t\u1ebf kh\u00f4ng “gi\u1ea3m s\u1ed1c” nh\u01b0 l\u1eddi qu\u1ea3ng c\u00e1o. M\u00e0 c\u00e1i ch\u00ednh l\u00e0 gi\u00e1 g\u1ed1c \u0111\u01b0\u1ee3c \u0111\u1ea9y “l\u00ean tr\u1eddi”, cao h\u01a1n r\u1ea5t nhi\u1ec1u gi\u00e1 g\u1ed1c c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t hay c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i kh\u00e1c. \u0110i\u1ec1u n\u00e0y t\u1ea1o c\u1ea3m gi\u00e1c gi\u00e1 c\u1ee7a V.H.L r\u1ebb h\u01a1n nhi\u1ec1u so v\u1edbi gi\u00e1 g\u1ed1c nh\u01b0ng th\u1ef1c t\u1ebf ch\u1ec9 gi\u1ea3m th\u00eam 20 – 25% so v\u1edbi gi\u00e1 b\u00e1n l\u1ebb \u1edf c\u00e1c \u0111\u01a1n v\u1ecb kh\u00e1c. Ch\u1eb3ng h\u1ea1n, v\u1edbi chi\u1ebfc \u0111\u1ed3ng h\u1ed3 Xiaomi, gi\u00e1 sale s\u1ed1c qua livestream c\u1ee7a V.H.L gi\u1ea3m kho\u1ea3ng 60% so v\u1edbi gi\u00e1 g\u1ed1c nh\u01b0ng th\u1ef1c t\u1ebf m\u1ee9c gi\u1ea3m 25% so v\u1edbi gi\u00e1 b\u00e1n l\u1ebb c\u1ee7a c\u00e1c h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7.<\/p>\n

Nhi\u1ec1u nh\u00e3n h\u00e0ng l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o, b\u00e1n h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/h5>\n

NGUY\u1ec4N ANH<\/p>\n

Ch\u01b0a h\u1ebft, c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m \u0111\u01b0a ra b\u00e1n kh\u00e1 l\u1ea1 v\u00e0 kh\u00f4ng th\u1ea5y b\u00e1n tr\u1ef1c ti\u1ebfp ngo\u00e0i th\u1ecb tr\u01b0\u1eddng n\u00ean kh\u00f4ng th\u1ec3 bi\u1ebft gi\u00e1 th\u1eadt s\u1ef1 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u1ebf n\u00e0o. Ch\u1eb3ng h\u1ea1n, fanpage c\u1ee7a m\u1ed9t \u0111\u00f4i v\u1ee3 ch\u1ed3ng b\u00e1n h\u00e0ng n\u1ed5i ti\u1ebfng \u1edf Ngh\u1ec7 An l\u00e0 T.H livestream nhi\u1ec1u m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m gi\u00e1 r\u1ebb kh\u00f4ng t\u01b0\u1edfng nh\u01b0ng nh\u00e3n h\u00e0ng kh\u00f4ng r\u00f5 r\u00e0ng. V\u00ed d\u1ee5, combo 2 t\u00fai n\u01b0\u1edbc gi\u1eb7t sinh h\u1ecdc T-M c\u00f3 gi\u00e1 250.000 \u0111\u1ed3ng, ch\u1ee7 trang b\u00e1o gi\u00e1 g\u1ed1c l\u00e0 500.000 \u0111\u1ed3ng, tr\u00ean\u00a0Shopee\u00a0b\u00e1n gi\u00e1 220.000 \u0111\u1ed3ng\/combo. Tuy nhi\u00ean, t\u00ecm hi\u1ec3u tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng th\u1ea5y nh\u00e0 s\u1ea3n xu\u1ea5t, tra Google, nh\u00e3n h\u00e0ng d\u1eabn \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a C\u00f4ng ty CP D\u01b0\u1ee3c m\u1ef9 ph\u1ea9m P.H, nh\u01b0ng trang web l\u1ea1i d\u1eabn \u0111\u1ebfn trang icheck.vn\u2026<\/p>\n

Xa\u0301c thu\u031b\u0323c tho\u0302ng tin ca\u0301 nha\u0302n ngu\u031bo\u031b\u0300i ba\u0301n ha\u0300ng online | CDKT<\/p>\n

“V\u00e0ng thau” l\u1eabn l\u1ed9n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e3nh \u0111\u1ee7<\/strong><\/h5>\n

Khi li\u00ean l\u1ea1c v\u1edbi fanpage c\u1ee7a Enchanteur, trang n\u00e0y x\u00e1c nh\u1eadn nh\u1eefng m\u00f3n h\u00e0ng mang nh\u00e3n Enchanteur tr\u00ean livestream c\u1ee7a V.H.L \u0111\u00fang l\u00e0 h\u00e0ng c\u1ee7a h\u00e3ng v\u00e0 kh\u1eb3ng \u0111\u1ecbnh hi\u1ec7n t\u1ea1i Enchanteur \u0111ang h\u1ee3p t\u00e1c v\u1edbi Facebooker V.H.L trong c\u00e1c phi\u00ean livestream. Tuy nhi\u00ean, tr\u01b0\u1edbc th\u1eafc m\u1eafc ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1 b\u00e1n c\u1ee7a nh\u00e3n h\u00e0ng tr\u00ean c\u00e1c phi\u00ean b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a V.H.L c\u00f3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c chi\u1ebft kh\u1ea5u cho \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng c\u1ee7a h\u00e3ng kh\u00f4ng th\u00ec ch\u01b0a c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh Xiaomi band 8 active, \u0111\u1ea1i di\u1ec7n Xiaomi VN x\u00e1c nh\u1eadn l\u00e0 s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng, n\u1eb1m trong k\u1ebf ho\u1ea1ch h\u1ee3p t\u00e1c v\u1edbi k\u00eanh TikTok v\u00e0 k\u00eanh V.H.L. Tuy nhi\u00ean s\u1ed1 l\u01b0\u1ee3ng th\u01b0\u1eddng kh\u00f4ng nhi\u1ec1u v\u00e0 ch\u00ednh s\u00e1ch c\u1ee7a h\u00e3ng b\u00e1n b\u1eb1ng nhau cho t\u1ea5t c\u1ea3 k\u00eanh \u0111\u1ea1i l\u00fd. Ph\u1ea7n gi\u00e1 ch\u00eanh l\u1ec7ch v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c livestream \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng (NTD) th\u01b0\u1eddng do TikTok t\u00e0i tr\u1ee3 th\u00eam.<\/p>\n

Ng\u01b0\u1eddi mua canh livestream \u0111\u1ec3 mua h\u00e0ng<\/h6>\n

\u0110\u00c0O NG\u1eccC TH\u1ea0CH<\/p>\n

Th\u1ebf nh\u01b0ng th\u1ef1c t\u1ebf, c\u00f3 kh\u00f4ng \u00edt s\u1ef1 tr\u00e0 tr\u1ed9n h\u00e0ng gi\u1ea3, h\u00e0ng th\u1eadt l\u1eabn l\u1ed9n tr\u00ean ch\u1ee3 m\u1ea1ng. Nhi\u1ec1u NTD t\u01b0\u1edfng mua \u0111\u01b0\u1ee3c h\u00e0ng r\u1ebb nh\u01b0ng h\u00f3a ra l\u00e0 r\u01b0\u1edbc l\u1ea5y h\u00e0ng gi\u1ea3, kh\u00f4ng x\u00e0i \u0111\u01b0\u1ee3c ph\u1ea3i b\u1ecf \u0111i \u0111\u00fang v\u1edbi c\u00e2u “c\u1ee7a r\u1ebb l\u00e0 c\u1ee7a \u00f4i”. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u00e3 ph\u1ea3n \u00e1nh r\u1eb1ng nhi\u1ec1u s\u1ea3n ph\u1ea9m mua t\u1eeb nh\u1eefng bu\u1ed5i b\u00e1n h\u00e0ng c\u1ee7a ch\u00ednh t\u00e0i kho\u1ea3n V.H.L l\u00e0 h\u00e0ng nh\u00e1i. M\u1ed9t t\u00e0i kho\u1ea3n c\u00f3 t\u00ean T.H n\u00eau: “C\u00f3 ai mua kem ch\u1ed1ng n\u1eafng Martiderm c\u1ee7a V.H.L 399.000\/2 h\u1ed9p m\u00e0 b\u1ecb h\u00e0ng nh\u00e1i kh\u00f4ng? Gi\u1edd em l\u00e0m sao \u0111\u1ec3 li\u00ean h\u1ec7 \u0111\u1ed5i tr\u1ea3 \u0111\u01b0\u1ee3c?”.<\/p>\n

Ngay l\u1eadp t\u1ee9c, c\u00f3 ng\u01b0\u1eddi kh\u1eb3ng \u0111\u1ecbnh: “Gi\u00e1 399.000 \u0111\u1ed3ng\/2 h\u1ed9p th\u00ec nh\u00e1i ph\u1ea3i r\u1ed3i. M\u00ecnh b\u00e1n s\u1ec9 20 th\u00f9ng c\u00f2n kh\u00f4ng \u0111\u01b0\u1ee3c gi\u00e1 \u0111\u00f3”. Kh\u1ea3o s\u00e1t tr\u00ean th\u1ecb tr\u01b0\u1eddng, r\u1ea5t nhi\u1ec1u c\u00e1 nh\u00e2n nh\u1eadn \u0111\u1eb7t h\u00e0ng tr\u1ef1c ti\u1ebfp mua kem ch\u1ed1ng n\u1eafng th\u01b0\u01a1ng hi\u1ec7u T\u00e2y Ban Nha n\u00e0y v\u1ec1 VN th\u00ec c\u00f3 \u0111\u1ee3t h\u00e3ng sale gi\u00e1 r\u1ebb nh\u1ea5t c\u0169ng \u1edf m\u1ee9c 290.000 \u0111\u1ed3ng\/h\u1ed9p. N\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1ee3t gi\u1ea3m gi\u00e1 th\u00ec s\u1ebd g\u1ea7n 400.000 \u0111\u1ed3ng\/h\u1ed9p v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 gi\u00e1 b\u00e1n l\u1ebb ph\u1ed5 bi\u1ebfn c\u1ee7a nhi\u1ec1u c\u1eeda h\u00e0ng, nh\u00e0 thu\u1ed1c.<\/p>\n

Ch\u1ecb Ng\u1ecdc Huy\u1ec1n (Q.T\u00e2n Ph\u00fa, TP.HCM) v\u1eabn \u1ea5m \u1ee9c khi cho bi\u1ebft c\u00e1ch \u0111\u00e2y g\u1ea7n 1 n\u0103m, ch\u1ecb th\u1ea5y trang web qu\u1ea3ng c\u00e1o kem ch\u1ed1ng n\u1eafng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng Nh\u1eadt B\u1ea3n m\u00e0 ch\u1ecb hay x\u00e0i v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t 50%. Nh\u00ecn h\u00ecnh \u1ea3nh th\u1ea5y gi\u1ed1ng h\u1ec7t s\u1ea3n ph\u1ea9m \u0111\u00e3 x\u00e0i v\u00e0 khi \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00ec r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi b\u1ea3o \u0111\u00e3 mua d\u00f9ng th\u1eed\u2026 Nh\u01b0ng khi nh\u1eadn h\u00e0ng v\u1ec1 m\u1edbi th\u1ea5y kh\u00f4ng gi\u1ed1ng v\u1edbi nh\u1eefng h\u1ed9p \u0111\u00e3 d\u00f9ng tr\u01b0\u1edbc \u0111\u00f3 khi ch\u1ea5t kem qu\u00e1 l\u1ecfng, m\u00e0u s\u1eafc h\u01a1i ng\u1ea3 v\u00e0ng n\u00ean ch\u1ecb b\u1ecf ngay kh\u00f4ng x\u00e0i. “H\u00f3a ra nh\u1eefng l\u1eddi \u0111\u00e1nh gi\u00e1 \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t ki\u1ec3u thu\u00ea ng\u01b0\u1eddi l\u00e0m, kh\u00f4ng c\u00f3 th\u1eadt. T\u01b0\u1edfng s\u0103n sale r\u1ebb mua s\u1eed d\u1ee5ng ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c, ai ng\u1edd cu\u1ed1i c\u00f9ng b\u1ecf lu\u00f4n th\u00ec t\u00ednh ra c\u00f2n m\u1ea5t ti\u1ec1n h\u01a1n l\u00e0 mua \u0111\u00fang h\u00e0ng ch\u00ednh h\u00e3ng v\u1edbi gi\u00e1 cao”, ch\u1ecb Ng\u1ecdc Huy\u1ec1n n\u00f3i.<\/p>\n

\u00d4ng Tr\u1ea7n H\u1eefu Linh, T\u1ed5ng c\u1ee5c tr\u01b0\u1edfng T\u1ed5ng c\u1ee5c Qu\u1ea3n l\u00fd th\u1ecb tr\u01b0\u1eddng (QLTT), th\u1eeba nh\u1eadn trong 2 – 3 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, t\u00ecnh tr\u1ea1ng kinh doanh, bu\u00f4n b\u00e1n h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i, h\u00e0ng l\u1eadu qua c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T), m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 v\u1ea5n \u0111\u1ec1 r\u1ea5t “n\u00f3ng”. S\u1ed1 v\u1ee5 vi ph\u1ea1m kh\u00f4ng ng\u1eebng gia t\u0103ng, t\u00ednh ch\u1ea5t v\u00e0 di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p. Kh\u00f4ng ch\u1ec9 h\u00e0ng h\u00f3a ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng m\u00e0 nguy hi\u1ec3m h\u01a1n, nhi\u1ec1u th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, m\u1ef9 ph\u1ea9m, thu\u1ed1c ch\u1eefa b\u1ec7nh\u2026 c\u0169ng b\u1ecb l\u00e0m gi\u1ea3 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u1ec3\u00a0kinh doanh online, \u0111e d\u1ecda tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1ed5ng c\u1ee5c QLTT th\u01b0\u1eddng xuy\u00ean nh\u1eadn ph\u1ea3n \u00e1nh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u1ec1 t\u00ecnh tr\u1ea1ng h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd b\u00e0y b\u00e1n c\u00f4ng khai tr\u00ean c\u00e1c s\u00e0n TM\u0110T l\u1edbn nh\u01b0 Lazada, Shopee, TikTok\u2026<\/p>\n

Ba ng\u00e0y tr\u01b0\u1edbc, trong phi\u00ean ch\u1ea5t v\u1ea5n B\u1ed9 tr\u01b0\u1edfng B\u1ed9 C\u00f4ng th\u01b0\u01a1ng, nhi\u1ec1u \u0111\u1ea1i bi\u1ec3u (\u0110B) Qu\u1ed1c h\u1ed9i \u0111\u00e3 y\u00eau c\u1ea7u B\u1ed9 tr\u01b0\u1edfng gi\u1ea3i tr\u00ecnh v\u1ec1 c\u00e1c vi ph\u1ea1m trong ho\u1ea1t \u0111\u1ed9ng TM\u0110T, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a c\u0169ng nh\u01b0 vi\u1ec7c b\u1ea3o m\u1eadt v\u00e0 an to\u00e0n th\u00f4ng tin c\u00e1 nh\u00e2n. Li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a c\u00e1c phi\u00ean livestream tr\u0103m t\u1ec9 \u0111\u1ed3ng tr\u00ean TikTok th\u1eddi gian qua, \u0110B \u0110\u1ed7 Ch\u00ed Ngh\u0129a (Ph\u00fa Y\u00ean) \u0111\u1eb7t v\u1ea5n \u0111\u1ec1, m\u1ea1ng x\u00e3 h\u1ed9i x\u00f4n xao nh\u1eefng phi\u00ean livestream b\u00e1n h\u00e0ng tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng c\u00f3 doanh thu t\u1edbi c\u1ea3 tr\u0103m t\u1ec9 \u0111\u1ed3ng m\u1ed9t ng\u00e0y.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, gi\u00e1 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m qua c\u00e1c phi\u00ean livestream n\u00e0y l\u1ea1i th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi gi\u00e1 b\u00e1n bu\u00f4n c\u1ee7a \u0111\u1ea1i l\u00fd, g\u00e2y b\u1ea5t \u1ed5n th\u1ecb tr\u01b0\u1eddng v\u1ec1 h\u00e0ng th\u1eadt, h\u00e0ng gi\u1ea3, r\u1ea5t \u0111\u00e1ng lo b\u1edfi n\u00f3 kh\u00f4ng c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1 nh\u1ecf mang t\u00ednh c\u00e1 nh\u00e2n. T\u1eeb \u0111\u00f3, c\u00e1c \u0110B \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u00ecnh tr\u1ea1ng gi\u00e1 s\u1ea3n ph\u1ea9m b\u00e1n t\u1ea1i c\u00e1c bu\u1ed5i livestream th\u01b0\u1eddng th\u1ea5p h\u01a1n gi\u00e1 \u0111\u1ea1i l\u00fd r\u1ea5t nhi\u1ec1u, c\u00f3 th\u1ec3 g\u00e2y b\u1ea5t \u1ed5n th\u1ecb tr\u01b0\u1eddng, ch\u01b0a k\u1ec3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m? Hay t\u00ecnh tr\u1ea1ng h\u00e0ng gi\u1ea3, h\u00e0ng kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 tr\u00e0n lan tr\u00ean c\u00e1c s\u00e0n TM\u0110T th\u00ec qu\u1ea3n l\u00fd th\u1ebf n\u00e0o?<\/p>\n

R\u00f5 r\u00e0ng, v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111ang b\u1ecb bu\u00f4ng l\u1ecfng v\u00e0 NTD \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro h\u00e0ng gi\u1ea3, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, h\u00e0ng nh\u00e1i r\u1ea5t l\u1edbn.<\/h5>\n
Th\u1ea5t thu thu\u1ebf l\u1edbn<\/h5>\n

Chuy\u00ean gia kinh t\u1ebf, PGS-TS Ng\u00f4 Tr\u00ed Long nh\u1eadn \u0111\u1ecbnh xu h\u01b0\u1edbng TM\u0110T, b\u00e1n h\u00e0ng online \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c di\u1ec5n ra. Th\u1eadm ch\u00ed h\u00ecnh th\u1ee9c n\u00e0y s\u1ebd l\u1ea5n \u00e1t c\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, truy\u1ec1n th\u1ed1ng. \u0110\u1eb7c bi\u1ec7t c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng qua m\u1ea1ng \u0111\u1ec1u ch\u1ee7 y\u1ebfu \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd th\u00edch mua h\u00e0ng gi\u00e1 r\u1ebb c\u1ee7a NTD n\u00ean s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c r\u1ea5t \u0111\u00f4ng kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng nhanh ch\u00f3ng, ti\u1ebft ki\u1ec7m nhi\u1ec1u chi ph\u00ed n\u00ean c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 r\u1ebb h\u01a1n so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng, si\u00eau th\u1ecb v\u1edbi chi ph\u00ed m\u1eb7t b\u1eb1ng, nh\u00e2n c\u00f4ng n\u00ean cao h\u01a1n.<\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u, c\u1eeda h\u00e0ng l\u00e0m \u0103n \u0111\u00e0ng ho\u00e0ng th\u00ec k\u00eanh online s\u1ebd gi\u00fap h\u1ecd gia t\u0103ng doanh s\u1ed1, ti\u1ebfp c\u1eadn NTD nhi\u1ec1u h\u01a1n, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m r\u1ed9ng r\u00e3i h\u01a1n. Nh\u01b0ng b\u00ean c\u1ea1nh \u0111\u00f3, t\u00ecnh tr\u1ea1ng “treo \u0111\u1ea7u d\u00ea, b\u00e1n th\u1ecbt ch\u00f3” c\u0169ng mu\u00f4n h\u00ecnh v\u1ea1n tr\u1ea1ng. H\u00e0nh vi l\u1ee3i d\u1ee5ng TM\u0110T \u0111\u1ec3 b\u00e1n h\u00e0ng gian, h\u00e0ng gi\u1ea3 d\u1ec5 d\u00e0ng h\u01a1n b\u00e1n tr\u1ef1c ti\u1ebfp. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nghi\u00eam tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00f3i chung m\u00e0 kh\u00f4ng ph\u00e2n bi\u1ec7t h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng n\u00e0o.<\/p>\n

“Vi\u1ec7c ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u00e0 t\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd thu thu\u1ebf \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng TM\u0110T l\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a NTD, kh\u00f4ng b\u1ecb th\u1ea5t thu ng\u00e2n s\u00e1ch v\u00e0 c\u0169ng t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng kinh doanh l\u00e0nh m\u1ea1nh, c\u00f4ng b\u1eb1ng. Nh\u1eefng c\u00e1 nh\u00e2n c\u1ee9 livestream b\u00e1n h\u00e0ng v\u00e0 c\u00f4ng b\u1ed1 doanh thu h\u00e0ng tr\u0103m t\u1ec9 \u0111\u1ed3ng m\u00e0 kh\u00f4ng \u0111\u00f3ng thu\u1ebf hay ch\u1ec9 \u0111\u00f3ng thu\u1ebf nh\u1ecf gi\u1ecdt th\u00ec l\u00e0m sao c\u00e1c doanh nghi\u1ec7p, c\u1eeda h\u00e0ng b\u00e1n tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y qu\u00e1 v\u00f4 l\u00fd”, PGS-TS Ng\u00f4 Tr\u00ed Long n\u00f3i.<\/p>\n

PGS-TS Nguy\u1ec5n Th\u01b0\u1eddng L\u1ea1ng (Vi\u1ec7n Th\u01b0\u01a1ng m\u1ea1i kinh t\u1ebf qu\u1ed1c t\u1ebf) \u0111\u00e1nh gi\u00e1 vi\u1ec7c qu\u1ea3n l\u00fd TM\u0110T c\u1ee7a ch\u00fang ta \u0111i r\u1ea5t ch\u1eadm so v\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u0169ng nh\u01b0 y\u00eau c\u1ea7u \u0111\u1eb7t ra c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Th\u1ebf n\u00ean, m\u1ed9t m\u1eb7t th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nhanh, nhu c\u1ea7u l\u1edbn, nh\u01b0ng qu\u1ea3n l\u00fd c\u1ee9 loay hoay t\u1eeb nhi\u1ec1u n\u0103m qua. Vi\u1ec7c \u0110B Qu\u1ed1c h\u1ed9i ph\u1ea3n \u00e1nh m\u1ed9t s\u1ed1 phi\u00ean livestream thu v\u1ec1 h\u00e0ng tr\u0103m t\u1ec9 \u0111\u1ed3ng l\u00e0 c\u00f3 th\u1eadt, v\u1eady thu thu\u1ebf v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u1ebf n\u00e0o? \u0110\u1ebfn nay ch\u01b0a th\u1ea5y ng\u00e0nh thu\u1ebf c\u00f4ng b\u1ed1 c\u00f4ng khai thu thu\u1ebf t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng online c\u1ee7a Facebooker n\u00e0y, TikToker kia bao nhi\u00eau. “B\u1ed9 C\u00f4ng th\u01b0\u01a1ng “c\u1ea7m tr\u1ecbch” trong qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a, nh\u01b0ng \u0111\u1ebfn nay c\u0169ng th\u1eeba nh\u1eadn kh\u00f3 kh\u0103n v\u00e0 kh\u00f4ng th\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi l\u00e0 c\u00f3 hay kh\u00f4ng vi\u1ec7c livestream b\u00e1n h\u00e0ng thu v\u1ec1 h\u00e0ng ch\u1ee5c, h\u00e0ng tr\u0103m t\u1ec9 \u0111\u1ed3ng. Ng\u00e2n s\u00e1ch th\u1ea5t thu v\u00ec kh\u00f4ng thu thu\u1ebf \u0111\u01b0\u1ee3c, quy\u1ec1n l\u1ee3i NTD l\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7. V\u1eady nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n l\u00e0m g\u00ec?”, \u00f4ng L\u1ea1ng \u0111\u1eb7t v\u1ea5n \u0111\u1ec1.<\/p>\n

Theo \u00f4ng L\u1ea1ng, ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a tr\u00ean online c\u1ea7n s\u1ef1 v\u00e0o cu\u1ed9c c\u1ee7a nhi\u1ec1u b\u1ed9, ng\u00e0nh, trong \u0111\u00f3 c\u00f3 B\u1ed9 TT-TT, B\u1ed9 T\u00e0i ch\u00ednh,\u00a0B\u1ed9 C\u00f4ng th\u01b0\u01a1ng\u00a0(QLTT)\u2026 Tuy v\u1eady, B\u1ed9 C\u00f4ng th\u01b0\u01a1ng v\u1eabn l\u00e0 ch\u00ednh v\u00ec \u1edf \u0111\u00f3 c\u00f3 2 \u0111\u01a1n v\u1ecb qu\u1ea3n l\u00fd ch\u00ednh li\u00ean quan h\u00e0ng h\u00f3a, kinh t\u1ebf s\u1ed1 l\u00e0 T\u1ed5ng c\u1ee5c Th\u1ecb tr\u01b0\u1eddng v\u00e0 C\u1ee5c TM\u0110T v\u00e0 kinh t\u1ebf s\u1ed1. Trao quy\u1ec1n cho c\u00e1c \u0111\u01a1n v\u1ecb thu\u1ed9c c\u00e1c b\u1ed9 nhi\u1ec1u h\u01a1n \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi qu\u1ea3n l\u00fd, \u0111\u01b0a ra c\u00f4ng c\u1ee5 ph\u00e1p l\u00fd r\u00f5 r\u00e0ng, minh b\u1ea1ch\u2026 Trong \u0111\u00f3, c\u1ee5 th\u1ec3 h\u00f3a vi\u1ec7c ai \u0111\u01b0\u1ee3c b\u00e1n h\u00e0ng, t\u01b0 c\u00e1ch ph\u00e1p nh\u00e2n ra l\u00e0m sao. Tr\u1ebb em tham gia b\u00e1n h\u00e0ng tr\u00ean c\u00e1c livestream c\u0169ng c\u00f3, ai qu\u1ea3n l\u00fd v\u00e0 qu\u1ea3n l\u00fd th\u1ebf n\u00e0o? “L\u00e0m l\u00fac n\u00e0y l\u00e0 \u0111\u00e3 mu\u1ed9n, nh\u01b0ng n\u1ebfu kh\u00f4ng l\u00e0m th\u00ec TM\u0110T v\u1ee1 tr\u1eadn, ph\u1ea7n thi\u1ec7t r\u01a1i v\u00e0o ng\u00e2n s\u00e1ch v\u00e0 NTD”, \u00f4ng L\u1ea1ng nh\u1ea5n m\u1ea1nh.<\/p>\n

D\u00f9ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 qu\u1ea3n l\u00fd TM\u0110T<\/h5>\n

TM\u0110T \u0111ang t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhanh, t\u1eeb 20 – 25% n\u00ean th\u1ec3 ch\u1ebf s\u1ed1, c\u00f4ng c\u1ee5 s\u1ed1 v\u00e0 k\u1ef9 n\u0103ng s\u1ed1 \u0111ang theo sau. V\u00ec v\u1eady, c\u1ea7n \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9, trong \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00f4ng c\u1ee5 s\u1ed1 c\u00f3 th\u1ec3 l\u00e0m nhanh nh\u1ea5t. Tr\u00ean s\u00e0n TM\u0110T c\u00f3 h\u00e0ng tri\u1ec7u s\u1ea3n ph\u1ea9m, theo \u0111\u00f3 l\u00e0 h\u00e0ng tri\u1ec7u qu\u1ea3ng c\u00e1o, kh\u00f4ng th\u1ec3 d\u00f9ng s\u1ee9c ng\u01b0\u1eddi \u0111\u1ec3 qu\u1ea3n l\u00fd m\u00e0 c\u1ea7n d\u00f9ng c\u00f4ng ngh\u1ec7 s\u1ed1. Chuy\u1ec3n l\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 th\u1ef1c ra l\u1ea1i t\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n, c\u00f3 th\u1ec3 gi\u00e1m s\u00e1t, ph\u00e1t hi\u1ec7n s\u1edbm v\u1ea5n \u0111\u1ec1, c\u1ea3nh b\u00e1o v\u00e0 ng\u0103n ch\u1eb7n c\u00e1c h\u00e0nh vi tr\u00e1i ph\u00e9p, giao d\u1ecbch b\u1ea5t th\u01b0\u1eddng, nh\u01b0ng ph\u1ea3i d\u00f9ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i. V\u00ed d\u1ee5 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m \u0111\u1ec3 ph\u00e1t hi\u1ec7n qu\u1ea3ng c\u00e1o c\u00f3 d\u1ea5u hi\u1ec7u sai s\u1ef1 th\u1eadt, ph\u00e1t hi\u1ec7n h\u00e0ng h\u00f3a c\u00f3 d\u1ea5u hi\u1ec7u h\u00e0ng nh\u00e1i. C\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1, c\u00e1c s\u00e0n TM\u0110T c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng c\u00e1c thu\u1eadt to\u00e1n AI \u0111\u1ec3 r\u00e0 qu\u00e9t v\u00e0 ch\u1ecdn l\u1ecdc c\u00e1c t\u00e0i kho\u1ea3n, c\u00e1c ngu\u1ed3n qu\u1ea3ng c\u00e1o vi ph\u1ea1m ph\u00e1p lu\u1eadt\u2026<\/p>\n

B\u1ed9 tr\u01b0\u1edfng B\u1ed9 TT-TT\u00a0Nguy\u1ec5n M\u1ea1nh H\u00f9ng<\/strong><\/em><\/h5>\n

H\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng online qu\u1ea3ng c\u00e1o c\u00f4ng khai, th\u1eadm ch\u00ed c\u00f2n d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng. Trong \u0111\u00f3, c\u01a1 quan qu\u1ea3n l\u00fd ph\u1ea3i t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ea7u m\u1ed1i l\u1edbn. V\u00ed d\u1ee5, c\u00e1c s\u00e0n TM\u0110T l\u1edbn t\u1ea1i VN \u0111\u00e3 c\u00f3 \u0111\u0103ng k\u00fd theo quy \u0111\u1ecbnh th\u00ec ph\u1ea3i ki\u1ec3m tra vi\u1ec7c ch\u1ea5p h\u00e0nh v\u1ec1 qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a tr\u00ean \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o? C\u00e1c s\u00e0n TM\u0110T \u0111\u1ec1u c\u00f3 d\u1eef li\u1ec7u v\u1ec1 ng\u01b0\u1eddi b\u00e1n th\u00ec c\u01a1 quan qu\u1ea3n l\u00fd c\u00f3 \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 xem x\u00e9t v\u1ec1 c\u1ea3 gi\u00e1 b\u00e1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a t\u01b0\u01a1ng \u0111\u1ed3ng hay kh\u00f4ng? Ho\u1eb7c vi\u1ec7c k\u00ea khai n\u1ed9p thu\u1ebf c\u00f3 \u0111\u1ea3m b\u1ea3o \u0111\u00fang hay kh\u00f4ng? N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 c\u00f3 1 tri\u1ec7u c\u00e1 nh\u00e2n b\u00e1n h\u00e0ng online th\u00ec \u0111\u1ebfn nay c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn c\u1ea3 ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi. L\u1ef1c l\u01b0\u1ee3ng QLTT hay qu\u1ea3n l\u00fd thu\u1ebf c\u0169ng kh\u00f4ng th\u1ec3 ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3ng c\u00e1 nh\u00e2n th\u1ebf n\u00e0y \u0111\u01b0\u1ee3c. Ngo\u00e0i vi\u1ec7c c\u00f3 khung ph\u00e1p l\u00fd \u0111\u1ea7y \u0111\u1ee7 th\u00ec c\u1ea7n c\u00f3 c\u00e1ch th\u1ee9c qu\u1ea3n l\u00fd ph\u00f9 h\u1ee3p, \u0111\u1ea7u t\u01b0 c\u1ea3 v\u1ec1 c\u00f4ng ngh\u1ec7, nh\u00e2n l\u1ef1c v\u00e0 nh\u1eadn th\u1ee9c cho c\u00e1n b\u1ed9 qu\u1ea3n l\u00fd \u0111\u1ec3 th\u1ef1c hi\u1ec7n ki\u1ec3m tra gi\u00e1m s\u00e1t.<\/em><\/p>\n

Lu\u1eadt s\u01b0<\/span><\/a> <\/span>Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c<\/a><\/span>,<\/span> Gi\u00e1m \u0111\u1ed1c <\/span><\/span>C\u00f4ng ty Lu\u1eadt<\/a> <\/span>ANVI<\/a><\/span><\/strong><\/em><\/h5>\n
X\u1eed l\u00fd 9 v\u1ee5 vi ph\u1ea1m tr\u00ean TM\u0110T sau 2 th\u00e1ng<\/h5>\n

Sau 2 th\u00e1ng ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp (ng\u00e0y 29.2), T\u1ed5 TM\u0110T c\u1ee7a T\u1ed5ng c\u1ee5c QLTT \u0111\u00e3 ki\u1ec3m tra, x\u1eed l\u00fd 9 v\u1ee5 vi ph\u1ea1m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T v\u1edbi t\u1ed5ng s\u1ed1 ti\u1ec1n ph\u1ea1t, tr\u1ecb gi\u00e1 h\u00e0ng t\u1ecbch thu, ti\u00eau h\u1ee7y g\u1ea7n 2 t\u1ec9 \u0111\u1ed3ng. Trong \u0111\u00f3, t\u1ed5ng s\u1ed1 ti\u1ec1n ph\u1ea1t vi ph\u1ea1m h\u00e0nh ch\u00ednh g\u1ea7n 615 tri\u1ec7u \u0111\u1ed3ng; tr\u1ecb gi\u00e1 h\u00e0ng h\u00f3a t\u1ecbch thu tr\u00ean 1 t\u1ec9 \u0111\u1ed3ng; tr\u1ecb gi\u00e1 h\u00e0ng h\u00f3a bu\u1ed9c ti\u00eau h\u1ee7y g\u1ea7n 200 tri\u1ec7u \u0111\u1ed3ng.<\/p>\n

Mai Ph\u01b0\u01a1ng \u2013 Nguy\u00ean Nga<\/strong><\/p>\n

—————<\/p>\n

Thanh ni\u00ean (Kinh t\u1ebf) 07-6-2024:<\/em><\/strong><\/p>\n

https:\/\/thanhnien.vn\/su-that-ve-livestream-ban-hang-giam-soc-185240606225357181.htm<\/a> <\/em><\/p>\n

(213\/2.780)<\/em>","protected":false},"excerpt":{"rendered":"

S\u1ef1 th\u1eadt v\u1ec1 livestream b\u00e1n h\u00e0ng ‘gi\u1ea3m s\u1ed1c’ (TN) – Livestream b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 thu v\u1ec1 t\u1eeb h\u00e0ng t\u1ec9 \u0111\u1ebfn h\u00e0ng tr\u0103m t\u1ec9 \u0111\u1ed3ng. Th\u1ebf nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a g\u1ea7n nh\u01b0 b\u1ecb th\u1ea3 l\u1ecfng v\u00e0 ch\u00ednh nh\u00e0 qu\u1ea3n l\u00fd c\u0169ng th\u1eeba nh\u1eadn qu\u00e1 kh\u00f3 kh\u0103n \u0111\u1ec3 qu\u1ea3n l\u00fd. Gi\u1ea3m s\u1ed1c kh\u00f4ng b\u1eb1ng “\u0111\u1ea9y […]<\/p>\n","protected":false},"author":2,"featured_media":39735,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,26],"tags":[38,43],"class_list":["post-39734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-legal-media","tag-luat-su-thue","tag-luat-su-thuong-mai-dien-tu"],"acf":[],"yoast_head":"\n4.298. S\u1ef1 th\u1eadt v\u1ec1 livestream b\u00e1n h\u00e0ng 'gi\u1ea3m s\u1ed1c' - ANVI Law Firm<\/title>\n<meta name=\"description\" content=\"Livestream b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 thu v\u1ec1 h\u00e0ng tr\u0103m t\u1ec9 \u0111\u1ed3ng. 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