{"id":47328,"date":"2025-04-15T10:02:39","date_gmt":"2025-04-15T03:02:39","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=47328"},"modified":"2025-04-17T17:06:21","modified_gmt":"2025-04-17T10:06:21","slug":"4-464-kinh-khiep-hang-gia-nguoi-ban-tinh-vi-hay-quan-ly-buong-long","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/4-464-kinh-khiep-hang-gia-nguoi-ban-tinh-vi-hay-quan-ly-buong-long\/","title":{"rendered":"4.464. Kinh khi\u1ebfp h\u00e0ng gi\u1ea3!: Ng\u01b0\u1eddi b\u00e1n tinh vi hay qu\u1ea3n l\u00fd bu\u00f4ng l\u1ecfng?"},"content":{"rendered":"

Kinh khi\u1ebfp h\u00e0ng gi\u1ea3!: Ng\u01b0\u1eddi b\u00e1n tinh vi hay qu\u1ea3n l\u00fd bu\u00f4ng l\u1ecfng?<\/strong><\/span><\/h4>\n
(NL\u0110) – Vi\u1ec7c b\u00e1n h\u00e0ng gi\u1ea3 qua KOL mang l\u1ea1i l\u1ee3i nhu\u1eadn cao, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n d\u1ec5 b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng<\/h5>\n

Trong su\u1ed1t 4 n\u0103m, \u0111\u01b0\u1eddng d\u00e2y s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh s\u1eefa gi\u1ea3 c\u1ee7a C\u00f4ng ty CP D\u01b0\u1ee3c qu\u1ed1c t\u1ebf Rance Pharma v\u00e0 C\u00f4ng ty CP D\u01b0\u1ee3c dinh d\u01b0\u1ee1ng Hacofood Group \u00e2m th\u1ea7m len l\u1ecfi kh\u1eafp th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng h\u1ec1 b\u1ecb ph\u00e1t hi\u1ec7n.<\/p>\n

G\u1ea7n \u0111\u00e2y, k\u1eb9o gi\u1ea3 Kera c\u0169ng \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng rao b\u00e1n c\u00f4ng khai tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i khi\u1ebfn d\u01b0 lu\u1eadn hoang mang. \u0110i\u1ec1u \u0111\u00e1ng n\u00f3i l\u00e0 c\u1ea3 hai v\u1ee5 vi\u1ec7c \u0111\u1ec1u kh\u00f4ng h\u1ec1 b\u1ecb c\u01a1 quan ch\u1ee9c n\u0103ng n\u00e0o ng\u0103n ch\u1eb7n k\u1ecbp th\u1eddi. Tr\u00e1ch nhi\u1ec7m thu\u1ed9c v\u1ec1 ai?<\/p>\n

B\u00e1n, qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9 nh\u01b0ng kh\u00f4ng ph\u00e1t hi\u1ec7n<\/strong><\/h5>\n
Lu\u1eadt s\u01b0<\/span><\/a> Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c<\/a>, Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Lu\u1eadt<\/a> ANVI<\/a><\/em><\/strong>, \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 v\u1ee5 vi\u1ec7c l\u00e0m gi\u1ea3 s\u1eefa b\u1ecb ph\u00e1t hi\u1ec7n v\u1eeba qua l\u00e0 r\u1ea5t nghi\u00eam tr\u1ecdng, c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng l\u1eadp c\u00f4ng ty, \u0111\u00f3ng thu\u1ebf, ho\u1ea1t \u0111\u1ed9ng v\u00e0 ngang nhi\u00ean l\u00e0m gi\u1ea3 s\u1ea3n ph\u1ea9m. “T\u1ea1i sao h\u1ecd ngang nhi\u00ean nh\u01b0 v\u1eady m\u00e0 \u0111\u1ebfn gi\u1edd m\u1edbi b\u1ecb ph\u00e1t hi\u1ec7n?” – \u00f4ng \u0110\u1ee9c n\u00f3i.<\/em><\/h5>\n
Theo \u00f4ng, c\u1ea7n l\u00e0m r\u00f5 tr\u00e1ch nhi\u1ec7m gi\u1eefa c\u00e1c b\u00ean trong vi\u1ec7c qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ef1c ph\u1ea9m. Trong \u0111\u00f3, l\u00e0m r\u00f5 tr\u00e1ch nhi\u1ec7m t\u1eeb b\u1ed9, ng\u00e0nh, \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 li\u00ean quan, l\u1ef1c l\u01b0\u1ee3ng qu\u1ea3n l\u00fd th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn c\u01a1 quan thu\u1ebf, ng\u00e2n h\u00e0ng cho doanh nghi\u1ec7p (DN) vay v\u1ed1n n\u1ebfu c\u00f3\u2026\u00a0<\/em><\/h5>\n
“N\u1ebfu gi\u00e1m s\u00e1t, ki\u1ec3m tra ngay c\u1ea3 c\u01a1 quan thu\u1ebf c\u0169ng c\u00f3 th\u1ec3 bi\u1ebft c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t c\u00f3 khu\u1ea5t t\u1ea5t hay kh\u00f4ng khi \u0111\u1ea7u v\u00e0o \u00edt m\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ea7u ra thu v\u1ec1 nhi\u1ec1u. Hay ng\u00e2n h\u00e0ng cho vay v\u1ed1n \u0111\u1ec1u ph\u1ea3i c\u00f3 th\u00f4ng tin v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ea1t ti\u00eau chu\u1ea9n hay kh\u00f4ng, n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t ra sao\u2026” – \u00f4ng \u0110\u1ee9c ph\u00e2n t\u00edch.<\/em><\/h5>\n
\u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0m gi\u1ea3, lu\u1eadt s\u01b0 \u0110\u1ee9c ki\u1ebfn ngh\u1ecb n\u00e2ng h\u00ecnh ph\u1ea1t h\u00ecnh s\u1ef1 \u0111\u1ed1i v\u1edbi t\u1ed9i l\u00e0m gi\u1ea3 th\u1ef1c ph\u1ea9m l\u00ean k\u1ecbch khung l\u00e0 ph\u1ea1t t\u00f9 chung th\u00e2n. \u0110i\u1ec1u n\u00e0y n\u00ean \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc khi B\u1ed9 Lu\u1eadt H\u00ecnh s\u1ef1 \u0111ang \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i.\u00a0<\/em><\/h5>\n
C\u00f9ng v\u1edbi \u0111\u00f3, nh\u00e0 n\u01b0\u1edbc c\u1ea7n ph\u1ea3i \u0111\u01a1n gi\u1ea3n c\u00e1c quy \u0111\u1ecbnh v\u1ec1 \u0111\u1ec1n b\u00f9 \u0111\u1ec3 ng\u01b0\u1eddi d\u00e2n khi mua ph\u1ea3i h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c th\u1ee7 t\u1ee5c khi\u1ebfu n\u1ea1i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c \u0111\u1ec1n b\u00f9 g\u1ea5p nhi\u1ec1u l\u1ea7n.<\/em><\/h5>\n

M\u1ed9t nguy\u00ean \u0111\u1ea1i bi\u1ec3u Qu\u1ed1c h\u1ed9i kh\u00f3a XIII \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 ph\u00e1p lu\u1eadt cho ph\u00e9p DN t\u1ef1 c\u00f4ng b\u1ed1, t\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m nh\u01b0ng c\u01a1 quan qu\u1ea3n l\u00fd kh\u00f4ng \u0111\u01b0\u1ee3c bu\u00f4ng l\u1ecfng qu\u1ea3n l\u00fd, nh\u1ea5t l\u00e0 th\u1ef1c ph\u1ea9m v\u00ec \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

“T\u1ea1i sao v\u1ee5 vi\u1ec7c l\u00e0m gi\u1ea3 s\u1eefa di\u1ec5n ra m\u1ea5y n\u0103m qua nh\u01b0ng \u0111\u1ebfn nay m\u1edbi b\u1ecb c\u01a1 quan c\u00f4ng an ph\u00e1t hi\u1ec7n, ai \u0111\u00e3 bu\u00f4ng l\u1ecfng qu\u1ea3n l\u00fd? T\u00f4i c\u0169ng bi\u1ebft c\u00f3 t\u00ecnh tr\u1ea1ng mua b\u00e1n bao b\u00ec nh\u01b0 m\u1edb rau, th\u00edch nh\u00e3n m\u00e1c, xu\u1ea5t x\u1ee9 \u1edf \u0111\u00e2u \u0111\u1ec1u c\u00f3?” – b\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u00e1c b\u00ean li\u00ean quan.<\/p>\n

\"Kinh

S\u1eefa gi\u1ea3 b\u00e1n \u1edf c\u1eeda h\u00e0ng v\u00e0 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u1ea2nh: L\u00ca TH\u00daY<\/p><\/div>\n

S\u1ef1 l\u1ecfng l\u1ebbo c\u1ee7a c\u00e1c s\u00e0n<\/strong><\/h5>\n

\u1ede g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp b\u1edfi h\u00e0ng nh\u00e1i, gi\u1ea3, \u00f4ng Nguy\u1ec5n Ng\u1ecdc T\u00fd, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh C\u00f4ng ty TNHH Th\u1eddi trang N\u00f3n S\u01a1n – m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i d\u00e0nh r\u1ea5t nhi\u1ec1u ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ch\u1ed1ng h\u00e0ng tr\u1ea3, \u0111\u1eb7c bi\u1ec7t tr\u00ean kh\u00f4ng gian m\u1ea1ng – \u0111\u00e3 ch\u1ec9 ra nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn h\u00e0ng gi\u1ea3 tr\u00e0n lan nh\u01b0ng c\u01a1 quan ch\u1ee9c n\u0103ng kh\u00f4ng ph\u00e1t hi\u1ec7n ra ho\u1eb7c c\u00f3 x\u1eed l\u00fd nh\u01b0ng ch\u01b0a tri\u1ec7t \u0111\u1ec3.<\/p>\n

\u0110\u00f3 l\u00e0 t\u00ecnh tr\u1ea1ng ng\u01b0\u1eddi ng\u01b0\u1eddi, nh\u00e0 nh\u00e0 t\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0: Facebook, Zalo, Viber, TikTok,\u2026 \u0111\u1ec3 b\u00e1n h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u0103ng k\u00fd hay khai b\u00e1o thu\u1ebf, vi\u1ec7c thu\u00ea \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n c\u0169ng d\u1ec5 d\u00e0ng khi\u1ebfn c\u01a1 quan qu\u1ea3n l\u00fd r\u1ea5t kh\u00f3 ki\u1ec3m so\u00e1t. “T\u00f4i \u0111\u1ec1 xu\u1ea5t c\u1ea5m kinh doanh, bu\u00f4n b\u00e1n khi ch\u01b0a c\u00f3 \u0111\u0103ng k\u00fd, b\u1edfi \u0111\u00e2y l\u00e0 l\u1ed7 h\u1ed5ng \u0111\u1ec3 ti\u00eau th\u1ee5 h\u00e0ng gian, h\u00e0ng gi\u1ea3” – \u00f4ng T\u00fd n\u00f3i.<\/p>\n

Ngo\u00e0i ra, c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) c\u00f2n qu\u1ea3n l\u00fd l\u1ecfng l\u1ebbo. H\u1ecd t\u1eadp trung v\u00e0o thu ph\u00ed c\u00e1c gian h\u00e0ng h\u01a1n l\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a, lo\u1ea1i b\u1ecf h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i. “S\u00e0n ch\u1ec9 y\u00eau c\u1ea7u m\u1ed9t s\u1ed1 h\u1ed3 s\u01a1 gi\u1ea5y t\u1edd ban \u0111\u1ea7u, thi\u1ebfu s\u1ef1 h\u1eadu ki\u1ec3m n\u00ean c\u00e1c gian h\u00e0ng tr\u00ean m\u1ea1ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng treo \u0111\u1ea7u d\u00ea, b\u00e1n th\u1ecbt ch\u00f3” – \u00f4ng T\u00fd n\u00f3i.<\/p>\n

C\u0169ng theo \u00f4ng T\u00fd, khi m\u1edf gian h\u00e0ng, s\u00e0n c\u1ea7n l\u00e0m r\u00f5 \u0111\u00f3 l\u00e0 h\u00e0ng s\u1ea3n xu\u1ea5t hay nh\u1eadp kh\u1ea9u, b\u00e1n tr\u1ef1c ti\u1ebfp hay trung gian \u0111\u1ec3 y\u00eau c\u1ea7u c\u00e1c gi\u1ea5y t\u1edd t\u01b0\u01a1ng \u1ee9ng. “B\u1ea3n th\u00e2n N\u00f3n S\u01a1n c\u0169ng ph\u1ea3i h\u1eadu ki\u1ec3m c\u00e1c \u0111\u1ea1i l\u00fd c\u1ee7a m\u00ecnh xem s\u1ed1 l\u01b0\u1ee3ng h\u1ecd b\u00e1n ra c\u00f3 t\u01b0\u01a1ng th\u00edch v\u1edbi l\u01b0\u1ee3ng h\u00e0ng nh\u1eadp v\u00e0o kh\u00f4ng. Ch\u00fang t\u00f4i \u0111\u00e3 t\u1eebng \u0111\u1ec1 ngh\u1ecb c\u01a1 quan ch\u1ee9c n\u0103ng x\u1eed l\u00fd ch\u00ednh \u0111\u1ea1i l\u00fd c\u1ee7a m\u00ecnh v\u00ec ch\u1ec9 nh\u1eadp h\u00e0ng ch\u00ednh h\u00e3ng cho c\u00f3, sau \u0111\u00f3 “\u0111\u1ed9n” th\u00eam h\u00e0ng gi\u1ea3 \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn” – \u00f4ng T\u00fd n\u00eau th\u1ef1c t\u1ebf.<\/p>\n

\u00d4ng Ho\u00e0ng M\u1ea1nh C\u01b0\u1eddng, Gi\u00e1m \u0111\u1ed1c kinh doanh C\u00f4ng ty TNHH Vinaxo (Ti\u1ec1n Giang), DN chuy\u00ean xu\u1ea5t kh\u1ea9u tr\u00e1i c\u00e2y s\u1ea5y, nh\u1eadn x\u00e9t ph\u00e2n kh\u00fac tr\u00e1i c\u00e2y s\u1ea5y hay \u0111\u1ed3 \u0103n v\u1eb7t tr\u00ean m\u1ea1ng \u0111ang r\u1ea5t lo\u1ea1n.<\/p>\n

“M\u00ecnh d\u00e2n trong ng\u00e0nh, nh\u00ecn qua l\u00e0 bi\u1ebft nhi\u1ec1u ng\u01b0\u1eddi “x\u1ea1o”. H\u1ecd th\u01b0\u1eddng xuy\u00ean qu\u1ea3ng c\u00e1o tr\u00e1i c\u00e2y s\u1ea5y kh\u00f4ng th\u00eam ph\u1ee5 gia, kh\u00f4ng \u0111\u01b0\u1eddng, kh\u00f4ng ch\u1ea5t b\u1ea3o qu\u1ea3n nh\u01b0ng nh\u00ecn l\u00e0 bi\u1ebft s\u1ea3n ph\u1ea9m c\u00f3 s\u1eed d\u1ee5ng nh\u1eefng ch\u1ea5t n\u00e0y” – \u00f4ng C\u01b0\u1eddng nh\u1eadn x\u00e9t.<\/p>\n

G\u1ea7n \u0111\u00e2y, \u00f4ng C\u01b0\u1eddng th\u1ea5y n\u1ed5i l\u00ean c\u00e1c video v\u1ec1 kiwi s\u1ea5y, qu\u1ea3ng c\u00e1o l\u00e0 m\u00f3n \u0103n l\u00e0nh m\u1ea1nh, \u0111\u1eb9p da nh\u01b0ng \u0111\u00e2y l\u00e0 m\u00f3n chua, ch\u1eafc ch\u1eafn khi ch\u1ebf bi\u1ebfn ph\u1ea3i th\u00eam \u0111\u01b0\u1eddng, kh\u00f4ng th\u1ec3 n\u00e0o \u0111\u1eb9p da \u0111\u01b0\u1ee3c.<\/p>\n

“C\u00e1c KOL\/KOC (ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng) b\u00e1n h\u00e0ng th\u1ef1c ph\u1ea9m nh\u01b0ng r\u1ea5t thi\u1ebfu ki\u1ebfn th\u1ee9c v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m. Nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n \u0111\u1eb7t gia c\u00f4ng s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 r\u1ea5t th\u1ea5p r\u1ed3i b\u00e1n gi\u00e1 cao \u0111\u1ec3 ki\u1ebfm l\u1eddi. Nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a H\u1eb1ng Du M\u1ee5c hay Quang Linh Vlogs v\u1eeba qua” – \u00f4ng C\u01b0\u1eddng d\u1eabn ch\u1ee9ng.<\/p>\n

T\u1ea1i m\u1ed9t s\u1ef1 ki\u1ec7n v\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a KOL\/Influencers m\u1edbi \u0111\u00e2y, c\u00e1c di\u1ec5n gi\u1ea3 cho r\u1eb1ng h\u00e0ng gi\u1ea3, h\u00e0ng kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c lan tr\u00e0n tr\u00ean c\u00e1c s\u00e0n TM\u0110T v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 do s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa l\u00f2ng tham l\u1ee3i nhu\u1eadn, s\u1ef1 d\u1ec5 d\u00e3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ef1 thi\u1ebfu tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ed9t s\u1ed1 KOL v\u00e0 l\u1ed7 h\u1ed5ng trong qu\u1ea3n l\u00fd.<\/p>\n

Lu\u1eadt s\u01b0 L\u00ea Ng\u1ecdc Lu\u00e2n, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh C\u00f4ng ty Lu\u1eadt Goldkey Law Firm, cho bi\u1ebft nhi\u1ec1u KOL ch\u01b0a quan t\u00e2m \u0111\u1ebfn Lu\u1eadt Qu\u1ea3ng c\u00e1o 2012 hay c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd li\u00ean quan. Vi\u1ec7c b\u00e1n h\u00e0ng gi\u1ea3 qua KOL mang l\u1ea1i l\u1ee3i nhu\u1eadn cao, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n d\u1ec5 b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng.<\/p>\n

Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 ch\u1ebf t\u00e0i x\u1eed ph\u1ea1t c\u00f2n nh\u1eb9, ch\u01b0a \u0111\u1ee7 s\u1ee9c r\u0103n \u0111e. Ngo\u00e0i ra, m\u1ed9t s\u1ed1 KOL thi\u1ebfu hi\u1ec3u bi\u1ebft ph\u00e1p l\u00fd ho\u1eb7c b\u1ecb h\u1ea5p d\u1eabn b\u1edfi hoa h\u1ed3ng cao n\u00ean l\u00e0m ng\u01a1, kh\u00f4ng ki\u1ec3m tra k\u1ef9 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m. Th\u1eadm ch\u00ed, c\u00f3 ng\u01b0\u1eddi bi\u1ebft r\u00f5 l\u00e0 h\u00e0ng gi\u1ea3 nh\u01b0ng v\u1eabn qu\u1ea3ng b\u00e1 v\u00ec l\u1ee3i nhu\u1eadn. V\u00ec v\u1eady, theo lu\u1eadt s\u01b0 Lu\u00e2n, c\u1ea7n x\u00e2y d\u1ef1ng khung ph\u00e1p l\u00fd ch\u1eb7t ch\u1ebd, r\u00f5 r\u00e0ng h\u01a1n \u0111\u1ec3 quy tr\u00e1ch nhi\u1ec7m cho KOL trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, tr\u00e1nh t\u00ecnh tr\u1ea1ng ti\u1ebfp tay cho h\u00e0ng gi\u1ea3.<\/p>\n

C\u1ea7n gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3<\/strong><\/h5>\n

Chuy\u00ean gia TM\u0110T Tr\u01b0\u01a1ng V\u00f5 Tu\u1ea5n cho r\u1eb1ng c\u1ea7n ph\u00e2n bi\u1ec7t r\u00f5 hai lo\u1ea1i h\u00e0ng gi\u1ea3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh tr\u00e1ch nhi\u1ec7m. M\u1ed9t l\u00e0 sao ch\u00e9p m\u1eabu m\u00e3, th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 PediaSure, Vinamilk, NutiFood nh\u1eb1m tr\u1ee5c l\u1ee3i. Hai l\u00e0 h\u00e0ng gi\u1ea3 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, nguy\u00ean li\u1ec7u nh\u01b0ng mang th\u01b0\u01a1ng hi\u1ec7u do DN t\u1ef1 t\u1ea1o. V\u1edbi lo\u1ea1i th\u1ee9 hai, ph\u1ea3i c\u00f3 s\u1ef1 v\u00e0o cu\u1ed9c c\u1ee7a c\u01a1 quan ch\u1ee9c n\u0103ng m\u1edbi x\u00e1c minh \u0111\u01b0\u1ee3c.<\/p>\n

Theo \u00f4ng Tu\u1ea5n, DN s\u1ea3n xu\u1ea5t l\u00e0 b\u00ean ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ef1c ti\u1ebfp. D\u00f9 \u0111\u01b0\u1ee3c ph\u00e9p t\u1ef1 c\u00f4ng b\u1ed1 ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 cam k\u1ebft v\u1edbi th\u00f4ng tin \u0111\u00f3 nh\u01b0ng nhi\u1ec1u DN ch\u1ec9 b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng \u1edf l\u00f4 h\u00e0ng \u0111\u1ea7u g\u1eedi ki\u1ec3m \u0111\u1ecbnh. Sau khi \u0111\u01b0\u1ee3c duy\u1ec7t, h\u1ecd thay \u0111\u1ed5i nguy\u00ean li\u1ec7u, quy tr\u00ecnh, g\u00e2y r\u1ee7i ro l\u1edbn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 khi\u1ebfn vi\u1ec7c ki\u1ec3m so\u00e1t tr\u1edf n\u00ean kh\u00f3 kh\u0103n. Tuy nhi\u00ean, tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd c\u0169ng r\u1ea5t l\u1edbn khi \u0111\u1ec3 c\u00e1c v\u1ee5 vi\u1ec7c k\u00e9o d\u00e0i. Do \u0111\u00f3, \u00f4ng \u0111\u1ec1 xu\u1ea5t thay v\u00ec ch\u1ec9 ti\u1ec1n ki\u1ec3m, c\u1ea7n chuy\u1ec3n sang h\u1eadu ki\u1ec3m \u0111\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n. “Ti\u1ec1n ki\u1ec3m qu\u00e1 ch\u1eb7t s\u1ebd g\u00e2y kh\u00f3 kh\u0103n cho DN nh\u1ecf, trong khi h\u1eadu ki\u1ec3m v\u00e0 x\u1eed ph\u1ea1t nghi\u00eam m\u1edbi \u0111\u1ee7 s\u1ee9c r\u0103n \u0111e. \u0110\u1eb7c bi\u1ec7t, c\u1ea7n x\u00e2y d\u1ef1ng c\u01a1 ch\u1ebf ph\u00e1p l\u00fd r\u00f5 r\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u1edfi ki\u1ec7n n\u1ebfu s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00fang c\u00f4ng b\u1ed1, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u1edf M\u1ef9. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i ki\u1ec3m so\u00e1t ch\u1eb7t nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o – g\u1ed1c r\u1ec5 c\u1ee7a quy tr\u00ecnh s\u1ea3n xu\u1ea5t” – \u00f4ng Tu\u1ea5n n\u00f3i.<\/p>\n

V\u1edbi c\u00e1c s\u00e0n TM\u0110T n\u00ean ph\u1ed1i h\u1ee3p v\u1edbi c\u01a1 quan ch\u1ee9c n\u0103ng \u0111\u1ec3 c\u00f9ng “g\u00e1c c\u1eeda”, ki\u1ec3m so\u00e1t h\u00e0ng nh\u00e1i, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 ph\u00e1t hi\u1ec7n gian l\u1eadn v\u00e0 s\u1ea3n ph\u1ea9m b\u1ea5t th\u01b0\u1eddng t\u1eeb d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\u00d4ng Phan Minh Nh\u1ef1t, Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Ch\u1ed1ng h\u00e0ng gi\u1ea3 v\u00e0 B\u1ea3o v\u1ec7 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u1ee7a c\u00e1c DN c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i t\u1ea1i Vi\u1ec7t Nam (VACIP), \u0111\u00e1nh gi\u00e1 h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m gi\u1ea3 m\u1ea1o tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn h\u00e0ng h\u00f3a gi\u1ea3 m\u1ea1o s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 th\u1ef1c tr\u1ea1ng n\u00e0y \u0111ang di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p, kh\u00f4ng ch\u1ec9 g\u00e2y thi\u1ec7t h\u1ea1i cho ch\u1ee7 th\u1ec3, n\u1ec1n kinh t\u1ebf, m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7u t\u01b0, m\u00e0 c\u00f2n ti\u1ec1m \u1ea9n nguy c\u01a1 \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Tr\u01b0\u1edbc th\u1ef1c t\u1ebf tr\u00ean, \u00f4ng Nh\u1ef1t cho r\u1eb1ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3, \u0111\u1ed3ng b\u1ed9 v\u00e0 to\u00e0n di\u1ec7n \u1edf c\u1ea5p \u0111\u1ed9 qu\u1ed1c gia nh\u1eb1m \u0111\u1ea9y l\u00f9i v\u1ea5n n\u1ea1n n\u00e0y v\u00e0 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong \u0111\u00f3, c\u1ea7n c\u00f3 s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa nh\u00e0 n\u01b0\u1edbc, hi\u1ec7p h\u1ed9i, DN v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c gia v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng; tri\u1ec3n khai, ph\u1ed1i h\u1ee3p th\u1ef1c thi quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7; v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng bao g\u1ed3m: s\u1ea3n xu\u1ea5t c\u00f3 tr\u00e1ch nhi\u1ec7m, ti\u00eau d\u00f9ng th\u00f4ng minh, ph\u00e1t hi\u1ec7n v\u00e0 x\u1eed l\u00fd h\u00e0nh vi vi ph\u1ea1m tri\u1ec7t \u0111\u1ec3 v\u00e0 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n

B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng kh\u00f4ng li\u00ean quan?<\/strong><\/h5>\n

Chi\u1ec1u t\u1ed1i 14-4, \u00f4ng Tr\u1ea7n H\u1eefu Linh, C\u1ee5c tr\u01b0\u1edfng C\u1ee5c Qu\u1ea3n l\u00fd v\u00e0 Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), cho bi\u1ebft B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng c\u00f3 tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd \u0111\u1ed1i v\u1edbi nh\u00f3m s\u1ea3n ph\u1ea9m s\u1eefa ch\u1ebf bi\u1ebfn th\u00f4ng th\u01b0\u1eddng, kh\u00f4ng bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung vi ch\u1ea5t dinh d\u01b0\u1ee1ng, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng hay d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n dinh d\u01b0\u1ee1ng \u0111\u1eb7c bi\u1ec7t, c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y hi\u1ec7n nay do B\u1ed9 Y t\u1ebf qu\u1ea3n l\u00fd. C\u00f9ng v\u1edbi \u0111\u00f3, vi\u1ec7c th\u00e0nh l\u1eadp v\u00e0 \u0111\u0103ng k\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p do S\u1edf K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0 c\u00e1c t\u1ec9nh, th\u00e0nh ph\u1ed1 tr\u1ef1c thu\u1ed9c Trung \u01b0\u01a1ng th\u1ef1c hi\u1ec7n theo quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt DN.<\/p>\n

Theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt hi\u1ec7n h\u00e0nh, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n thanh tra chuy\u00ean ng\u00e0nh, ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3 hay h\u1eadu ki\u1ec3m \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng s\u1eefa c\u1ee7a 2 DN n\u00e0y.<\/p>\n

Th.Linh<\/strong><\/h5>\n

Nh\u00f3m ph\u00f3ng vi\u00ean<\/strong><\/p>\n

—————<\/p>\n

Ng\u01b0\u1eddi lao \u0111\u1ed9ng (Kinh t\u1ebf) ng\u00e0y 15-4-202<\/em><\/strong>5<\/em><\/strong>:<\/em><\/strong><\/p>\n

https:\/\/nld.com.vn\/kinh-khiep-hang-gia-nguoi-ban-tinh-vi-hay-quan-ly-buong-long-196250414223713885.htm<\/a><\/em><\/p>\n

(281\/2.021)<\/em>","protected":false},"excerpt":{"rendered":"

Kinh khi\u1ebfp h\u00e0ng gi\u1ea3!: Ng\u01b0\u1eddi b\u00e1n tinh vi hay qu\u1ea3n l\u00fd bu\u00f4ng l\u1ecfng? (NL\u0110) – Vi\u1ec7c b\u00e1n h\u00e0ng gi\u1ea3 qua KOL mang l\u1ea1i l\u1ee3i nhu\u1eadn cao, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n d\u1ec5 b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng Trong su\u1ed1t 4 n\u0103m, \u0111\u01b0\u1eddng d\u00e2y s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh s\u1eefa gi\u1ea3 c\u1ee7a […]<\/p>\n","protected":false},"author":2,"featured_media":47329,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,26],"tags":[48,49,46,52],"class_list":["post-47328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-legal-media","tag-luat-su-hanh-chinh","tag-luat-su-hinh-su","tag-luat-su-kinh-doanh-thuong-mai","tag-luat-su-so-huu-tri-tue"],"acf":[],"yoast_head":"\n4.464. 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