{"id":48951,"date":"2025-09-30T07:07:38","date_gmt":"2025-09-30T00:07:38","guid":{"rendered":"https:\/\/anvilaw.com\/vi\/?p=48951"},"modified":"2025-10-09T16:00:35","modified_gmt":"2025-10-09T09:00:35","slug":"4-558-het-thoi-ban-hang-online-livestream-tuy-tien","status":"publish","type":"post","link":"https:\/\/anvilaw.com\/vi\/4-558-het-thoi-ban-hang-online-livestream-tuy-tien\/","title":{"rendered":"4.558. H\u1ebft th\u1eddi b\u00e1n h\u00e0ng online, livestream tu\u1ef3 ti\u1ec7n?"},"content":{"rendered":"

H\u1ebft th\u1eddi b\u00e1n h\u00e0ng online, livestream tu\u1ef3 ti\u1ec7n?<\/strong><\/span><\/h4>\n
(TP) – Nhi\u1ec1u ng\u01b0\u1eddi mua h\u00e0ng tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) ng\u1eadm ng\u00f9i khi mua ph\u1ea3i h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0ng kh\u00f3 khi\u1ebfu n\u1ea1i ng\u01b0\u1eddi b\u00e1n. Nh\u1eb1m b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, d\u1ef1 th\u1ea3o Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec1 xu\u1ea5t \u0111\u1ecbnh danh ng\u01b0\u1eddi b\u00e1n h\u00e0ng online, livetream b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y nh\u1eb1m b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tr\u00e1nh t\u00ecnh tr\u1ea1ng h\u00e0ng gi\u1ea3, nh\u00e1i, k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/h5>\n
B\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h5>\n

TM\u0110T nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh k\u00eanh mua s\u1eafm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a th\u00edch. Sau th\u1eddi gian ph\u00e1t tri\u1ec3n n\u00f3ng, vi\u1ec7c mua s\u1eafm online (tr\u1ef1c tuy\u1ebfn) b\u1ed9c l\u1ed9 nhi\u1ec1u b\u1ea5t c\u1eadp nh\u01b0 h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00e1c li\u00ean quan \u0111\u1ebfn thu thu\u1ebf. T\u1ea1i d\u1ef1 th\u1ea3o Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng \u0111\u01b0a ra nhi\u1ec1u quy \u0111\u1ecbnh nh\u1eb1m b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn, ng\u0103n ch\u1eb7n h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i v\u00e0 t\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd thu\u1ebf, h\u1ea1n ch\u1ebf th\u1ea5t thu.<\/p>\n

M\u1ed9t trong nh\u1eefng quy \u0111\u1ecbnh m\u1edbi l\u00e0 y\u00eau c\u1ea7u \u0111\u1ecbnh danh ng\u01b0\u1eddi b\u00e1n h\u00e0ng online. Theo \u0111\u00f3, n\u1ec1n t\u1ea3ng TM\u0110T ph\u1ea3i x\u00e1c th\u1ef1c danh t\u00ednh ng\u01b0\u1eddi b\u00e1n c\u00f3 \u0111\u1ecba \u0111i\u1ec3m trong n\u01b0\u1edbc v\u00e0 x\u00e1c th\u1ef1c ng\u01b0\u1eddi b\u00e1n n\u01b0\u1edbc ngo\u00e0i th\u00f4ng qua gi\u1ea5y t\u1edd ch\u1ee9ng minh h\u1ee3p ph\u00e1p. C\u00f9ng v\u1edbi \u0111\u00f3, ng\u01b0\u1eddi b\u00e1n h\u00e0ng qua h\u00ecnh th\u1ee9c livestream (ph\u00e1t tr\u1ef1c ti\u1ebfp) c\u0169ng ph\u1ea3i x\u00e1c th\u1ef1c danh t\u00ednh.<\/p>\n

Thay v\u00ec c\u00f3 th\u1ec3 livestream b\u00e1n h\u00e0ng t\u1ef1 ph\u00e1t nh\u01b0 tr\u01b0\u1edbc kia, d\u1ef1 th\u1ea3o Lu\u1eadt TM\u0110T \u0111\u01b0a ra nhi\u1ec1u quy \u0111\u1ecbnh tr\u00e1ch nhi\u1ec7m ng\u01b0\u1eddi livetream nh\u01b0: Kh\u00f4ng cung c\u1ea5p th\u00f4ng tin gian d\u1ed1i ho\u1eb7c g\u00e2y nh\u1ea7m l\u1eabn v\u1ec1 c\u00f4ng d\u1ee5ng, xu\u1ea5t x\u1ee9, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, khuy\u1ebfn m\u1ea1i, ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 c\u00e1c n\u1ed9i dung kh\u00e1c li\u00ean quan \u0111\u1ebfn h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5; Th\u1ef1c hi\u1ec7n \u0111\u00fang n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n x\u00e1c nh\u1eadn \u0111\u1ed1i v\u1edbi h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 thu\u1ed9c tr\u01b0\u1eddng h\u1ee3p ph\u00e1p lu\u1eadt quy \u0111\u1ecbnh ph\u1ea3i x\u00e1c nh\u1eadn n\u1ed9i dung qu\u1ea3ng c\u00e1o; S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef, h\u00ecnh \u1ea3nh, trang ph\u1ee5c, h\u00e0nh vi kh\u00f4ng tr\u00e1i v\u1edbi \u0111\u1ea1o \u0111\u1ee9c x\u00e3 h\u1ed9i v\u00e0 thu\u1ea7n phong m\u1ef9 t\u1ee5c trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng livestream.<\/p>\n

Trao \u0111\u1ed5i v\u1edbi PV\u00a0Ti\u1ec1n Phong, <\/em>Lu\u1eadt s\u01b0\u00a0<\/em><\/strong><\/a>Tr\u01b0\u01a1ng Thanh \u0110\u1ee9c<\/em><\/strong><\/a>,<\/em><\/strong> C\u00f4ng ty Lu\u1eadt<\/em><\/strong><\/a> ANVI<\/em><\/strong><\/a><\/span> – cho bi\u1ebft, y\u00eau c\u1ea7u \u0111\u1ecbnh danh ng\u01b0\u1eddi b\u00e1n h\u00e0ng online, livestream b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf. Theo \u00f4ng \u0110\u1ee9c, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 th\u00f4ng tin, c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T c\u00f3 c\u00f4ng c\u1ee5 \u0111\u1ec3 ng\u01b0\u1eddi b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng \u0111\u1ecbnh danh nh\u01b0 cung c\u1ea5p ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n gi\u1ea5y t\u1edd tu\u1ef3 th\u00e2n, th\u00f4ng tin c\u00e1 nh\u00e2n, x\u00e1c th\u1ef1c khu\u00f4n m\u1eb7t.<\/em><\/h5>\n

\u201cVi\u1ec7c \u0111\u1ecbnh danh ng\u01b0\u1eddi b\u00e1n g\u00f3p ph\u1ea7n ng\u0103n ch\u1eb7n t\u00ecnh tr\u1ea1ng h\u00e0ng gi\u1ea3, k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean s\u00e0n TM\u0110T. Ng\u01b0\u1eddi b\u00e1n c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi h\u00e0ng ho\u00e1 \u0111\u00e3 b\u00e1n. Khi x\u1ea3y ra tranh ch\u1ea5p, c\u01a1 quan ch\u1ee9c n\u0103ng thu\u1eadn l\u1ee3i trong vi\u1ec7c x\u1eed l\u00fd\u201d, \u00f4ng \u0110\u1ee9c cho bi\u1ebft.<\/em><\/p>\n

\"H\u1ebft

Ng\u01b0\u1eddi livestream b\u00e1n h\u00e0ng s\u1ebd ph\u1ea3i \u0111\u1ecbnh danh v\u00e0 tu\u00e2n th\u1ee7 nhi\u1ec1u quy \u0111\u1ecbnh. \u1ea2nh minh h\u1ecda.<\/p><\/div>\n

\u00d4ng Tr\u1ecbnh C\u00f4ng Thanh – Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty TM\u0110T BuBa Vi\u1ec7t Nam – cho r\u1eb1ng, doanh nghi\u1ec7p khi \u0111\u00e3 kinh doanh t\u1ea1i Vi\u1ec7t Nam bu\u1ed9c ph\u1ea3i c\u00f3 ph\u00e1p nh\u00e2n t\u1ea1i Vi\u1ec7t Nam. \u00d4ng Thanh \u0111\u1ec1 xu\u1ea5t, d\u1ef1 th\u1ea3o lu\u1eadt b\u1ed5 sung quy \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i t\u00ean g\u1ecdi s\u1ea3n ph\u1ea9m; cho ph\u00e9p c\u00e1c \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n \u0111\u01b0\u1ee3c tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng TM\u0110T. \u0110i\u1ec1u n\u00e0y nh\u1eb1m t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba ph\u00e1t tri\u1ec3n.<\/p>\n

B\u00ecnh \u0111\u1eb3ng s\u00e0n n\u1ed9i v\u00e0 ngo\u1ea1i<\/strong><\/h5>\n

Ho\u1ea1t \u0111\u1ed9ng TM\u0110T ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, nhi\u1ec1u s\u00e0n TM\u0110T t\u1eeb n\u01b0\u1edbc ngo\u00e0i d\u1ec5 d\u00e0ng b\u00e1n, giao h\u00e0ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. N\u0103m 2024, vi\u1ec7c s\u00e0n TM\u0110T Temu b\u00e1n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam khi ch\u01b0a \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p \u0111\u00e3 khi\u1ebfn c\u1ed9ng \u0111\u1ed3ng TM\u0110T t\u1ea1i Vi\u1ec7t Nam x\u00f4n xao. M\u1ed9t trong nh\u1eefng \u00fd ki\u1ebfn khi\u1ebfn nhi\u1ec1u s\u00e0n TM\u0110T trong n\u01b0\u1edbc b\u0103n kho\u0103n l\u00e0 t\u1ea1o ra m\u1ed9t s\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng gi\u1eefa c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng h\u1ee3p ph\u00e1p t\u1ea1i Vi\u1ec7t Nam v\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xuy\u00ean bi\u00ean gi\u1edbi.<\/p>\n

Chia s\u1ebb t\u1ea1i h\u1ed9i th\u1ea3o l\u1ea5y \u00fd ki\u1ebfn d\u1ef1 th\u1ea3o Lu\u1eadt TM\u0110T v\u1eeba di\u1ec5n ra, \u00f4ng Phan M\u1ea1nh H\u00e0 – Gi\u00e1m \u0111\u1ed1c \u0110\u1ed1i ngo\u1ea1i Shopee Vi\u1ec7t Nam cho bi\u1ebft, s\u00e0n TM\u0110T c\u00f3 ph\u00e1p nh\u00e2n t\u1ea1i Vi\u1ec7t Nam ph\u1ea3i tu\u00e2n th\u1ee7 nhi\u1ec1u quy \u0111\u1ecbnh kh\u00e1c nhau. Trong khi \u0111\u00f3, s\u00e0n TM\u0110T xuy\u00ean bi\u00ean gi\u1edbi b\u00e1n h\u00e0ng sang Vi\u1ec7t Nam nh\u01b0ng kh\u00f4ng ph\u1ea3i ch\u1ecbu quy \u0111\u1ecbnh, kh\u00f4ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n

\u201cD\u1ef1 th\u1ea3o lu\u1eadt c\u1ea7n t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh c\u00f4ng b\u1eb1ng, tr\u00e1nh t\u00ecnh tr\u1ea1ng b\u1ea3o h\u1ed9 ng\u01b0\u1ee3c, v\u00f4 t\u00ecnh t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i h\u01a1n cho c\u00e1c doanh nghi\u1ec7p kh\u00f4ng hi\u1ec7n di\u1ec7n t\u1ea1i Vi\u1ec7t Nam. Ng\u01b0\u1eddi l\u00e0m th\u1eadt, tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt th\u00ec ch\u1ecbu nhi\u1ec1u ngh\u0129a v\u1ee5, c\u00f2n ng\u01b0\u1eddi \u1edf ngo\u00e0i bi\u00ean gi\u1edbi th\u00ec kh\u00f4ng\u201d, \u00f4ng H\u00e0 \u0111\u1ec1 xu\u1ea5t.<\/p>\n

Theo b\u00e0 Tr\u1ea7n Ho\u00e0ng Ly – Gi\u00e1m \u0111\u1ed1c ph\u00e1p l\u00fd C\u00f4ng ty TNHH Ch\u1ee3 t\u1ed1t, s\u00e0n TM\u0110T Ch\u1ee3 t\u1ed1t nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thanh l\u00fd \u0111\u1ed3 d\u00f9ng, h\u00e0ng \u0111\u00e3 qua s\u1eed d\u1ee5ng. B\u00e0 Ly b\u0103n kho\u0103n, s\u1ea3n ph\u1ea9m nh\u01b0 v\u1eady c\u00f3 thu\u1ed9c ph\u1ea1m vi c\u1ee7a d\u1ef1 th\u1ea3o lu\u1eadt kh\u00f4ng? B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi b\u00e1n h\u00e0ng ch\u1ec9 mu\u1ed1n cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb, kh\u00f4ng ph\u1ea3i nh\u00e0 b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p. Tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi b\u00e1n h\u00e0ng cung c\u1ea5p th\u00f4ng tin sai, c\u00f4ng ty c\u00f3 ph\u1ea3i li\u00ean \u0111\u1edbi ch\u1ecbu tr\u00e1ch nhi\u1ec7m.<\/p>\n

Theo \u00f4ng \u0110\u1eadu Anh Tu\u1ea5n – Ph\u00f3 T\u1ed5ng th\u01b0 k\u00fd ki\u00eam Tr\u01b0\u1edfng Ban Ph\u00e1p ch\u1ebf Li\u00ean \u0111o\u00e0n th\u01b0\u01a1ng m\u1ea1i v\u00e0 C\u00f4ng nghi\u1ec7p Vi\u1ec7t Nam (VCCI), h\u1ec7 sinh th\u00e1i TM\u0110T hi\u1ec7n r\u1ea5t \u0111a d\u1ea1ng, t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 l\u1edbn, th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn \u0111\u1ebfn h\u00e0ng tr\u0103m ngh\u00ecn h\u1ed9 kinh doanh nh\u1ecf l\u1ebb. \u00d4ng Tu\u1ea5n \u0111\u1ec1 xu\u1ea5t, khung ph\u00e1p l\u00fd c\u1ea7n b\u1ea3o \u0111\u1ea3m h\u00e0i h\u00f2a l\u1ee3i \u00edch: v\u1eeba qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd, v\u1eeba b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.<\/p>\n

Theo th\u1ed1ng k\u00ea c\u1ee7a VCCI, n\u0103m 2024, c\u00f3 650.000 gian h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng. Doanh s\u1ed1 c\u1ee7a 5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng ho\u00e1 ph\u1ed5 bi\u1ebfn n\u0103m 2024 \u0111\u1ea1t 318.900 t\u1ef7 \u0111\u1ed3ng.<\/p>\n

Ng\u1ecdc Linh<\/strong><\/p>\n

—————<\/p>\n

Ti\u1ec1n<\/em><\/strong> phong<\/em><\/strong> (Kinh<\/em><\/strong> t\u1ebf<\/em><\/strong>) ng\u00e0y <\/em><\/strong>30-9<\/em><\/strong>-202<\/em><\/strong>5<\/em><\/strong>:<\/em><\/strong><\/p>\n

https:\/\/tienphong.vn\/het-thoi-ban-hang-online-livestream-tuy-tien-post1782422.tpo<\/em><\/a><\/p>\n

(<\/em>129\/1.072<\/em>)<\/em>","protected":false},"excerpt":{"rendered":"

H\u1ebft th\u1eddi b\u00e1n h\u00e0ng online, livestream tu\u1ef3 ti\u1ec7n? (TP) – Nhi\u1ec1u ng\u01b0\u1eddi mua h\u00e0ng tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) ng\u1eadm ng\u00f9i khi mua ph\u1ea3i h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0ng kh\u00f3 khi\u1ebfu n\u1ea1i ng\u01b0\u1eddi b\u00e1n. Nh\u1eb1m b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, d\u1ef1 th\u1ea3o Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec1 xu\u1ea5t \u0111\u1ecbnh danh ng\u01b0\u1eddi b\u00e1n […]<\/p>\n","protected":false},"author":2,"featured_media":48952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,26],"tags":[43],"class_list":["post-48951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-legal-media","tag-luat-su-thuong-mai-dien-tu"],"acf":[],"yoast_head":"\n4.558. 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